In September 2018, Amazon got global recognition for being the first brand to be valued at over 1 trillion dollars. Within a time frame of about two decades, Amazon grew from being a bookseller, to a logistics, cloud computing and E-commerce giant. Surely the Amazon must be doing something different that has enabled them amass … The post The 14 Amazing Leadership Principles of Amazon [Infographic] appeared first on .
In the competitive world of modern business, user experience is king. In fact, customers will quite often give more importance to their experience over price. So what does that tell you? That providing a seamless customer experience should be one of the priorities of your business approach. Here’s how you can achieve it: #1. Have … The post 7 Ways To Give Your Users A Seamless Customer Experience – Joel Syder appeared first on .
One very important ingredient for a great customer service story is an employee who does something for a customer, not because they had to, but simply because it felt like the best thing to do. Another key ingredient is a company that empowers employees and trust them to make decisions in the best interest of … The post Customer Service Story – Jet Blue Airlines appeared first on .
The American Management Association found that successful companies spend about 20 percent more money on personnel, including on personnel training, than unsuccessful companies do. The finding held true for companies of all sizes in every industry. All your company’s promotion, advertising, marketing, and goodwill can be ruined by one rude or indifferent employee. Money spent … The post Bad Service Nullifies Advertising – John Tschohl appeared first on .
One of the key success factors in the modern environment is the capability to meet the needs of customers. Unfortunately, up to 54% of US consumers were not satisfied with their experiences and thought that the companies they were purchasing from needed substantial improvements to their business models. While Amazon-level flexibility remains an unattainable technological … The post How to Tailor Your Business to Suit Your Customer Base – Anna Clarke appeared first on .
If there is only one thing modern businesses should pay attention to, it would certainly be customer experience. Consumers are spoiled and highly demanding, which turned customer experience into the most important battlefield of the business world. Tons of studies proved it already: Customer service will outperform prices and products as the main brand differentiator … The post How Blending Brand and Culture Can Impact The Customer Experience – Justin Osborne appeared first on .
Different genres of music have varying effects on mood, and this can be powerful in shaping the customer’s experience. Music can be used to engage, entertain or energize customers. Mood Media’s survey of more than 11,000 consumers across nine countries found that music plays a significant role in the offline shopping experience. I recently caught … The post Interview with Jeff Yasuda – Enhancing Customer Experience With Music appeared first on .
The other day, I was attending a class for a diploma in Human Resource Management. The facilitator was teaching us about motivational theories and their applications. He talked about Abraham Maslow’s theory of motivation and the hierarchy of needs, then he made emphasis on how to motivate people who are at the self-actualization need level. … The post Lessons From The Interesting Success Story Of Amazon – appeared first on .
In today’s fast-paced world, customers tend to have a short attention span. Time has become a limited resource, and most people do not concentrate on brands to a great extent. Brands that are looking to get their message across have to ensure that their campaigns are crisp and clear. Funny headlines and clickbait are no … The post 5 Ways To Grab Your Customer’s Attention In A Distracted World – Ellie Richards appeared first on .
“As we look ahead into the next century, leaders will be those who empower others”. —Bill Gates A company’s success lies in empowered employees. It is important to train employees and make sure they have trust in what empowerment will bring to a company. Satisfying customers quickly benefits everyone. Moreover, happy, empowered, fulfilled employees are … The post Empowerment… Never Use “No” – John Tschohl appeared first on .