{"id":10473,"date":"2016-02-23T08:05:00","date_gmt":"2016-02-23T07:05:00","guid":{"rendered":"http:\/\/master.hudo.com\/si\/2016\/02\/23\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/"},"modified":"2016-02-23T08:05:00","modified_gmt":"2016-02-23T07:05:00","slug":"kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/","title":{"rendered":"Kako se avtomobilski proizvajalci borijo za ugled pri potro\u0161nikih"},"content":{"rendered":"<figure>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"320\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"http:\/\/moski.hudo.com\/wp-content\/uploads\/2016\/02\/thinkstockphotos-507842688-320x155.jpg\" data-srcset=\"http:\/\/moski.hudo.com\/wp-content\/uploads\/2016\/02\/thinkstockphotos-507842688-660x320.jpg 660w,http:\/\/moski.hudo.com\/wp-content\/uploads\/2016\/02\/thinkstockphotos-507842688-320x155.jpg 330w\" sizes=\"(max-width: 660px) 100vw, 660px\"\/><figcaption>foto:Thinkstock<\/figcaption><\/figure>\n<p>Raziskava globalnega podjetja \u00bbReputation Institute\u00ab je pokazala, da na na\u0161o odlo\u010ditev za nakup izdelka nezavedno najbolj vpliva ugled, ki temelji na dru\u017ebeni odgovornosti podjetja do svojih zaposlenih, lokalne skupnosti in okolja.<\/p>\n<p>Seveda se razmerje med elementi spreminja glede na posamezen izdelek in njegovo vrednost, a se zgornjega dejstva zavedajo tudi avtomobilski proizvajalci, ki si s svojimi dru\u017ebeno odgovornimi aktivnostmi \u017eelijo pritegniti pozornost \u0161ir\u0161e javnosti.<strong>\u00a0<\/strong><\/p>\n<h2><strong>Od son\u010dnega parka do nagrad za najbolj\u0161e trajnostne re\u0161itve<\/strong><\/h2>\n<p>Morda ste \u017ee sli\u0161ali za Volkswagnov 26-hektarski son\u010dni park v ameri\u0161ki zvezni dr\u017eavi Tennessee, kjer se nabira son\u010dna energija za pogon industrijskih obratov. Park letno proizvede ve\u010d kot 13 gigavatov elektrike, kar je primerljivo z letno porabo elektri\u010dne energije v 1.200 domovih.<\/p>\n<p>Tudi BMW \u017eeli kupce pritegniti ne le z vrhunsko tehnologijo, temve\u010d tudi s svojimi investicijami v trajnostni razvoj. Tako na primer vsako leto za svoje dobavitelje organizirajo nate\u010daj za najbolj\u0161e trajnostne re\u0161itve, kjer zmagovalca nagradijo s posebno \u00bbBMW Group Supplier Innovation\u00ab nagrado.<\/p>\n<p>Poleg omenjenih dveh proizvajalcev se visoko na lestvicah dru\u017ebeno odgovornih podjetij uvr\u0161\u010dajo \u0161e Daimler, Honda, Toyota in Volvo. Poleg varovanja okolja in razvijanja alternativnih oblik pogona avtomobilski proizvajalci vlagajo tudi v osve\u0161\u010danje o varnem vedenju v prometu, izobra\u017eevanje mladih v lokalnih skupnostih, umetnost in promocijo znanosti.<\/p>\n<h2><strong>Dru\u017ebena odgovornost je pri nakupu pomembna. Je tudi klju\u010dna?<\/strong><\/h2>\n<p>Mo\u010dna konkurenca, ki vlada na avtomobilskem trgu, proizvajalcem narekuje, da opozarjajo nase ter si tako krepijo ugled in zaupanje med kupci ne samo s svojimi avtomobili, ampak tudi s svojimi dru\u017ebeno odgovornimi aktivnostmi. Toda pri\u010dakovati, da se bodo kupci odlo\u010dili za nakup avtomobila predvsem na podlagi dru\u017ebeno odgovornega ravnanja proizvajalca, vendarle ne gre.<\/p>\n<p>Za ve\u010dino je avtomobil tako pomemben nakup, da pri njem upo\u0161tevajo \u0161e vse kaj drugega. Pomembni sta cena nakupa in vzdr\u017eevanja, pa seveda poraba. Vse bolj do izraza prihaja tudi varnostni vidik. Ne nazadnje, v avtomobilu pre\u017eivimo veliko \u010dasa, zato so pomembni tudi udobje, dodatna oprema in zmogljivosti avtomobila. Mnogi pa avtomobil \u0161e vedno kupijo preprosto zato, ker jim je v\u0161e\u010d njegova oblika.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve\u010dina med nami ob nakupu izdelka i\u0161\u010de najbolj\u0161i kompromis med ceno, kakovostjo in poznavanjem izdelka. Toda, ali ste kdaj pomislili, da na va\u0161o odlo\u010ditev o nakupu morda bistveno ne vpliva noben od na\u0161tetih elementov?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1091],"tags":[1520],"source":[1523,1522,1518],"supertag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kako se avtomobilski proizvajalci borijo za ugled pri potro\u0161nikih - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako se avtomobilski proizvajalci borijo za ugled pri potro\u0161nikih - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Ve\u010dina med nami ob nakupu izdelka i\u0161\u010de najbolj\u0161i kompromis med ceno, kakovostjo in poznavanjem izdelka. Toda, ali ste kdaj pomislili, da na va\u0161o odlo\u010ditev o nakupu morda bistveno ne vpliva noben od na\u0161tetih elementov?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-23T07:05:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2016\/03\/thinkstockphotos-507842688-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"733\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hudo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hudo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/\"},\"author\":{\"name\":\"hudo\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/person\/601cf3379633985b20f7e50f2bb47707\"},\"headline\":\"Kako se avtomobilski proizvajalci borijo za ugled pri potro\u0161nikih\",\"datePublished\":\"2016-02-23T07:05:00+00:00\",\"dateModified\":\"2016-02-23T07:05:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/\"},\"wordCount\":371,\"publisher\":{\"@id\":\"https:\/\/hudo.com\/si\/#organization\"},\"keywords\":[\"avtomobili\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/\",\"url\":\"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/\",\"name\":\"Kako se avtomobilski proizvajalci borijo za ugled pri potro\u0161nikih - Hudo Slovenija\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/#website\"},\"datePublished\":\"2016-02-23T07:05:00+00:00\",\"dateModified\":\"2016-02-23T07:05:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hudo.com\/si\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kako se avtomobilski proizvajalci borijo za ugled pri potro\u0161nikih\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hudo.com\/si\/#website\",\"url\":\"https:\/\/hudo.com\/si\/\",\"name\":\"Hudo Slovenija\",\"description\":\"Vse novice iz Slovenije in sveta\",\"publisher\":{\"@id\":\"https:\/\/hudo.com\/si\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hudo.com\/si\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hudo.com\/si\/#organization\",\"name\":\"VSN Media\",\"url\":\"https:\/\/hudo.com\/si\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/03\/hudo-app-2.png\",\"contentUrl\":\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/03\/hudo-app-2.png\",\"width\":2185,\"height\":2167,\"caption\":\"VSN Media\"},\"image\":{\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/hudo.si\",\"https:\/\/twitter.com\/hudo_si\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/person\/601cf3379633985b20f7e50f2bb47707\",\"name\":\"hudo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c4ca25fa72cace7a696b52ff5db9e095?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c4ca25fa72cace7a696b52ff5db9e095?s=96&d=mm&r=g\",\"caption\":\"hudo\"},\"url\":\"https:\/\/hudo.com\/si\/author\/hudo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kako se avtomobilski proizvajalci borijo za ugled pri potro\u0161nikih - Hudo Slovenija","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/","og_locale":"sl_SI","og_type":"article","og_title":"Kako se avtomobilski proizvajalci borijo za ugled pri potro\u0161nikih - Hudo Slovenija","og_description":"Ve\u010dina med nami ob nakupu izdelka i\u0161\u010de najbolj\u0161i kompromis med ceno, kakovostjo in poznavanjem izdelka. Toda, ali ste kdaj pomislili, da na va\u0161o odlo\u010ditev o nakupu morda bistveno ne vpliva noben od na\u0161tetih elementov?","og_url":"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/","og_site_name":"Hudo Slovenija","article_publisher":"https:\/\/www.facebook.com\/hudo.si","article_published_time":"2016-02-23T07:05:00+00:00","og_image":[{"width":733,"height":482,"url":"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2016\/03\/thinkstockphotos-507842688-1.jpg","type":"image\/jpeg"}],"author":"hudo","twitter_card":"summary_large_image","twitter_creator":"@hudo_si","twitter_site":"@hudo_si","twitter_misc":{"Written by":"hudo","Est. reading time":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/#article","isPartOf":{"@id":"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/"},"author":{"name":"hudo","@id":"https:\/\/hudo.com\/si\/#\/schema\/person\/601cf3379633985b20f7e50f2bb47707"},"headline":"Kako se avtomobilski proizvajalci borijo za ugled pri potro\u0161nikih","datePublished":"2016-02-23T07:05:00+00:00","dateModified":"2016-02-23T07:05:00+00:00","mainEntityOfPage":{"@id":"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/"},"wordCount":371,"publisher":{"@id":"https:\/\/hudo.com\/si\/#organization"},"keywords":["avtomobili"],"articleSection":["Lifestyle"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/","url":"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/","name":"Kako se avtomobilski proizvajalci borijo za ugled pri potro\u0161nikih - Hudo Slovenija","isPartOf":{"@id":"https:\/\/hudo.com\/si\/#website"},"datePublished":"2016-02-23T07:05:00+00:00","dateModified":"2016-02-23T07:05:00+00:00","breadcrumb":{"@id":"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hudo.com\/si\/lifestyle\/kako-se-avtomobilski-proizvajalci-borijo-za-ugled-pri-potrosnikih\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hudo.com\/si\/"},{"@type":"ListItem","position":2,"name":"Kako se avtomobilski proizvajalci borijo za ugled pri potro\u0161nikih"}]},{"@type":"WebSite","@id":"https:\/\/hudo.com\/si\/#website","url":"https:\/\/hudo.com\/si\/","name":"Hudo Slovenija","description":"Vse novice iz Slovenije in sveta","publisher":{"@id":"https:\/\/hudo.com\/si\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hudo.com\/si\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/hudo.com\/si\/#organization","name":"VSN Media","url":"https:\/\/hudo.com\/si\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/hudo.com\/si\/#\/schema\/logo\/image\/","url":"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/03\/hudo-app-2.png","contentUrl":"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/03\/hudo-app-2.png","width":2185,"height":2167,"caption":"VSN Media"},"image":{"@id":"https:\/\/hudo.com\/si\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hudo.si","https:\/\/twitter.com\/hudo_si"]},{"@type":"Person","@id":"https:\/\/hudo.com\/si\/#\/schema\/person\/601cf3379633985b20f7e50f2bb47707","name":"hudo","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/hudo.com\/si\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c4ca25fa72cace7a696b52ff5db9e095?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4ca25fa72cace7a696b52ff5db9e095?s=96&d=mm&r=g","caption":"hudo"},"url":"https:\/\/hudo.com\/si\/author\/hudo\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/posts\/10473"}],"collection":[{"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/comments?post=10473"}],"version-history":[{"count":0,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/posts\/10473\/revisions"}],"wp:attachment":[{"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/media?parent=10473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/categories?post=10473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/tags?post=10473"},{"taxonomy":"source","embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/source?post=10473"},{"taxonomy":"supertag","embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/supertag?post=10473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}