{"id":11406,"date":"2015-10-23T09:20:16","date_gmt":"2015-10-23T08:20:16","guid":{"rendered":"http:\/\/master.hudo.com\/si\/2015\/10\/23\/slovenski-startup-ki-navdusuje-svet\/"},"modified":"2015-10-23T09:20:16","modified_gmt":"2015-10-23T08:20:16","slug":"slovenski-startup-ki-navdusuje-svet","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/lifestyle\/slovenski-startup-ki-navdusuje-svet\/","title":{"rendered":"Slovenski startup, ki navdu\u0161uje svet"},"content":{"rendered":"

“A veste, kaj je najlep\u0161e? Ko sedim v na\u0161i pisarni v 11. nadstropju in na okenski polici ob mojem ra\u010dunalniku zagledam sve\u017eo berivko, malo naprej ob Katjini mizi rastejo alfalfa kal\u010dki, ob Borovi pa poganjajo redkvice,” se zadovoljno smehlja pisarni\u0161ki (ja, prav ste prebrali, pisarni\u0161ki!) vrti\u010dkar Jaka Verbi\u010d Mikli\u010d, ki skupaj s Katjo Goljev\u0161\u010dek in Borom Hojsom tvori ekipo slovenskega start-upa Horticool, vrtnarskega pomo\u010dnika, ki ponovno navezuje stik urbanega prebivalstva z naravo.<\/p>\n

\"Web-Summit-Horticool-App-Garden-Add-Plants-Kitchen-herbs\"<\/a><\/p>\n

Horticool so organizatorji najve\u010djega tehnolo\u0161kega dogodka v Evropi Web Summita, ki bo med 3. in 5. novembrom potekal v Dublinu, med ve\u010d kot 10.000 prijavljenimi start-upi izbrali za enega najbolj obetavnih v zgodnji (alfa) stopnji razvoja, s \u010dimer se je Horticool uvrstil v generacijo Web Summit Alfa 2015 in se bo tako lahko predstavil ve\u010d kot 1.000 investitorjem, 1.200 novinarjem ter 30.000 obiskovalcem. Dva fanta in dekle se v Dublin podajajo z ambiciozno vizijo: “Na\u0161 cilj je vrt v vsakem stanovanju na svetu,” odlo\u010dno in brez trohice dvoma zatrdijo v en glas.<\/p>\n

S Horticoolom lahko uspe\u0161no vrtnarite, tudi \u010de o vrtnarjenju ne veste ni\u010desar<\/h2>\n

Pa tudi v gara\u017ei, kleti, na podstre\u0161ju, v pisarnah in uradih, celo v zdravni\u0161kih \u010dakalnicah. “Radi bi ljudem povedali, da za vrtnarjenje ne potrebujejo zemlje in da v zaprtih prostorih lahko goji\u0161 \u0161e marsikaj drugega, ne le drobnjaka in bazilike,” se med zalivanjem jagodi\u010dja, zeli\u0161\u010d in zelenjave, ki res prav neverjetno lepo uspeva v poslovni stolpnici sredi Ljubljane, razgovori Katja. Zato razvijajo Horticool, prvi vrtnarski pomo\u010dnik, ki urbanim ljudem na enem mestu nudi vso pomo\u010d, da v svojih stanovanjih oziroma vseh zaprtih prostorih gojijo hrano.<\/p>\n

\u00bbBistvo Horticoola je, da deluje kot most med neverjetno koli\u010dino vrtnarskih virov in storitev na eni strani ter na drugi strani urbanim \u010dlovekom, ki bi rad vrtnaril, pa nima niti zemlje niti \u010dasa, da bi pregledoval to mno\u017eico podatkov in se u\u010dil vrtnarske teorije,\u00ab pravi Katja, ki je pri projektu odgovorna za vsebino. Horticool zagotavlja stanovanjskim vrti\u010dkarjem vse na enem mestu: ponuja preverjene knji\u017enice o rastlinah, \u0161kodljivcih in boleznih, pomaga uporabnikom pri na\u010drtovanju notranjega vrti\u010dka, po\u0161ilja opomnike za vsak opravek, ki ga je treba v vrti\u010dku postoriti. Za te\u017eja vpra\u0161anja je omogo\u010dena spletna komunikacija z \u017eivo osebo, za\u010detnikompa so na voljo vodniki in \u010darovniki. Horticool je tudi posrednik pri izmenjavi semen in tr\u017enica lokalnih izdelkov, vse funkcionalnosti pa so medsebojno povezane in nadgrajene z dru\u017eabnim obve\u0161\u010danjem in stalno podporo.<\/p>\n

Ko pride\u0161 “na okus”<\/h2>\n

\u00bbKo razlagamo ljudem, kako pridelujemo paradi\u017enik in fi\u017eol v svojih stanovanjih, ali ko ljudje pridejo k nam v pisarno na sestanek ter na okenski polici vidijo \u010de\u0161njevce in koren\u010dek, so sprva presene\u010deni, potem pa jih ve\u010dina re\u010de: ‘Oh, zakaj se pa jaz nisem tega spomnil?’,\u00ab pravi Jaka, glavni oblikovalec. Bor, ki je odgovoren za razvoj Horticoola, dodaja: \u00bbVrti\u010dkanje v stanovanju je lahko hobi za zaposlenega dru\u017einskega mo\u017ea, za dvoletnika, za starostnico, za invalida na vozi\u010dku in za vse vmes. Vzame toliko \u010dasa in prostora, kolikor si \u017eelite, spro\u0161\u010da, lepo je videti, lepo di\u0161i, daje dober ob\u010dutek in na koncu dobi\u0161 \u0161e sve\u017eo hrano.\u00ab<\/p>\n

\n\t\t\t\t\t
Jaka, Katja in Bor so ekipa Horticoola<\/figcaption><\/figure>\n

 <\/p>\n

Res je vrti\u010dkanje v notranjih prostorih odli\u010den na\u010din spro\u0161\u010danja in izvrstna dejavnost za vso dru\u017eino. Vrti\u010dkar se tako u\u010di o gojenju hrane, razvije poglobljen in pozitiven odnos do narave, izkusi pozitiven vpliv doma pridelane hrane na zdravje in po\u010dutje ter pride na okus za kakovost doma pridelane hrane. “To pa ga \u2013 ker zgolj s stanovanjskim vrti\u010dkom na\u010delno ne more zadostiti vseh potreb dru\u017eine po sadju in zelenjavi \u2013 usmeri k ve\u010djemu povpra\u0161evanju po hrani enako visoke kakovosti in vrhunskega okusa iz lokalne pridelave,” dopolni Katja.<\/p>\n

Nepri\u010dakovano veliki dru\u017ebeni u\u010dinki<\/h2>\n

Tu pa \u017ee preidemo na podro\u010dje nepri\u010dakovano velikega u\u010dinka, ki ga lahko ima dejavnost stanovanjskega vrti\u010dkanja na dru\u017ebo. \u00bbVe\u010d ljudi vrtnari, manj hrane je treba preva\u017eati preko kontinenta in oceanov, manj hrane se zme\u010de stran, manj je tudi proizvedene in odpadne embala\u017ee za hrano. Delali smo izra\u010dune o potencialnem globalnem vplivu te dejavnosti in podatki so resni\u010dno neverjetni. Naj tu navedem le dva: za vsak odstotek evropskih gospodinjstev, ki bi uporabljala Horticool, se koli\u010dina izpustov CO2 na letni ravni zmanj\u0161a za 6,1 milijona ton, koli\u010dina porabljenih pesticidov pa za dobrih sedem tiso\u010d ton. Horticool zato vidimo kot zelo mo\u010dan motor trenda stanovanjskega vrti\u010dkanja, ki se za\u010denja zbujati po vsem svetu,\u00ab dodaja Katja.<\/p>\n

Aplikacija je le prvi korak<\/h2>\n

Horticool je torej majhen korak za zelenjavo in velik skok za odnos urbanega prebivalstva do narave. Njegov potencial je \u017ee prepoznal zasebni pred-semenski investitor, potrjuje pa ga seveda tudi uvrstitev med Alfe 2015 na Web Summitu in tako je na dobri poti, da postane naslednji svetovno uspe\u0161en slovenski start-up. \u00bbSledimo svoji viziji o vrti\u010dku v vsakem stanovanju, pri \u010demer je aplikacija Horticool le prvi korak. I\u0161\u010demo in se povezujemo z ljudmi, ki delijo na\u0161o strast do stanovanjskega vrti\u010dkanja kot na\u010dina za to, da sodoben urbani \u010dlovek spet najde stik z naravo,\u00ab \u0161e pove Bor in za konec vse, ki bi radi podprli trend stanovanjskega vrti\u010dkanja, povabi, da se pove\u017eejo s Horticoolom na Facebooku (fb.com\/HorticoolMe) ali na Twitterju (@HorticoolMe).<\/p>\n","protected":false},"excerpt":{"rendered":"

Zagonsko podjetje Horticool se bo kot eden od najbolj obetavnih start-upov predstavilo 30.000 obiskovalcem, investitorjem in tujim medijem na sejmu Web Summit v DUblinu<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1091],"tags":[1640,1595],"source":[1522,1518,1527],"supertag":[],"acf":[],"yoast_head":"\nSlovenski startup, ki navdu\u0161uje svet - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/lifestyle\/slovenski-startup-ki-navdusuje-svet\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slovenski startup, ki navdu\u0161uje svet - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Zagonsko podjetje Horticool se bo kot eden od najbolj obetavnih start-upov predstavilo 30.000 obiskovalcem, investitorjem in tujim medijem na sejmu Web Summit v DUblinu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/lifestyle\/slovenski-startup-ki-navdusuje-svet\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-23T08:20:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2016\/03\/web-summit-horticool-app-garden-add-plants-kitchen-herbs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hudo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hudo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/slovenski-startup-ki-navdusuje-svet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/slovenski-startup-ki-navdusuje-svet\/\"},\"author\":{\"name\":\"hudo\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/person\/601cf3379633985b20f7e50f2bb47707\"},\"headline\":\"Slovenski startup, ki navdu\u0161uje svet\",\"datePublished\":\"2015-10-23T08:20:16+00:00\",\"dateModified\":\"2015-10-23T08:20:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/slovenski-startup-ki-navdusuje-svet\/\"},\"wordCount\":917,\"publisher\":{\"@id\":\"https:\/\/hudo.com\/si\/#organization\"},\"keywords\":[\"novi izumi\",\"Slovenija\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/slovenski-startup-ki-navdusuje-svet\/\",\"url\":\"https:\/\/hudo.com\/si\/lifestyle\/slovenski-startup-ki-navdusuje-svet\/\",\"name\":\"Slovenski startup, ki navdu\u0161uje svet - 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