{"id":147303,"date":"2016-10-05T12:51:47","date_gmt":"2016-10-05T10:51:47","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=147303"},"modified":"2016-10-05T12:51:47","modified_gmt":"2016-10-05T10:51:47","slug":"apple-s-17812-milijarde-dolarjev-ostaja-najvec-vredna-znamka-na-svetu","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/apple-s-17812-milijarde-dolarjev-ostaja-najvec-vredna-znamka-na-svetu\/","title":{"rendered":"Apple s 178,12 milijarde dolarjev ostaja najve\u010d vredna znamka na svetu"},"content":{"rendered":"<p>Znamka Google je glede na lanskoletno raziskavo vredna 11 odstotkov ve\u010d, Coca-Cola pa sedem odstotkov manj, povzema nem\u0161ka tiskovna agencija dpa.<\/p>\n<p>Na lestvici najbolj\u0161ih globalnih znamk sicer prevladujejo avtomobilska in tehnolo\u0161ka podjetja, med top 100 pa sta se letos prebila Tesla (na 100. mesto) in Dior (na 89. mesto), navaja francoska tiskovna agencija AFP. &#8220;Jasno je, da najbolj\u0161e globalne znamke ne le zdr\u017eijo spremembe, ampak jih poganjajo,&#8221; je ocenil izvr\u0161ni direktor Interbranda Jez Frampton.<\/p>\n<p>Prvo deseterico sicer zaklju\u010dujejo Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz in GE. Pet najhitreje rasto\u010dih znamk pa predstavljajo Facebook (48-odstotna rast), Amazon (33 odstotkov), Lego (25 odstotkov), Nissan (22 odstotkov) in Adobe (21 odstotkov).<\/p>\n<p>Avtomobilske in tehnolo\u0161ke znamke zasedajo 29 mest, najhitreje rasto\u010di sektor pa je prodaja na drobno. Top 100 znamk je skupaj glede na lansko leto pridobilo 4,8 odstotka vrednosti.<\/p>\n<p>Interbrand vrednost znamke ocenjuje na podlagi poslovanja, vpliva znamke na kupce ter oceno sposobnosti prihodnjega ustvarjanja dobi\u010dkov. V konkuren\u010dni lestvici raziskovalnega podjetja Millward Brown je sicer letos Google od Appla znova prevzel vodilni polo\u017eaj, navaja nem\u0161ka tiskovna agencija dpa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vrednost znamke se je v primerjavi s prej\u0161njim letom tako pove\u010dala za pet odstotkov. Sledita Google z 133,25 milijarde dolarjev ter dolgoletna vodilna Coca-Cola, katere vrednost ocenjujejo na 73 milijard dolarjev.<\/p>\n","protected":false},"author":8,"featured_media":147305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[1994,2231],"source":[4511],"supertag":[6103],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple s 178,12 milijarde dolarjev ostaja najve\u010d vredna znamka na svetu - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/apple-s-17812-milijarde-dolarjev-ostaja-najvec-vredna-znamka-na-svetu\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple s 178,12 milijarde dolarjev ostaja najve\u010d vredna znamka na svetu - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Vrednost znamke se je v primerjavi s prej\u0161njim letom tako pove\u010dala za pet odstotkov. Sledita Google z 133,25 milijarde dolarjev ter dolgoletna vodilna Coca-Cola, katere vrednost ocenjujejo na 73 milijard dolarjev.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/aktualno\/apple-s-17812-milijarde-dolarjev-ostaja-najvec-vredna-znamka-na-svetu\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-05T10:51:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2016\/10\/profimedia-0146457927.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"833\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"M. N., STA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"M. N., STA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/apple-s-17812-milijarde-dolarjev-ostaja-najvec-vredna-znamka-na-svetu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/apple-s-17812-milijarde-dolarjev-ostaja-najvec-vredna-znamka-na-svetu\/\"},\"author\":{\"name\":\"M. 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