{"id":179115,"date":"2016-11-30T18:05:07","date_gmt":"2016-11-30T17:05:07","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=179115"},"modified":"2016-11-30T18:11:07","modified_gmt":"2016-11-30T17:11:07","slug":"slovenci-vse-bolj-nakupujemo-prek-spleta","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/slovenci-vse-bolj-nakupujemo-prek-spleta\/","title":{"rendered":"Slovenci vse bolj nakupujemo prek spleta"},"content":{"rendered":"
\n

Po ugotovitvah raziskave, ki sta jo na vzorcu 5000 uporabnikov spleta skupaj izvedla spletni primerjalnik cen Ceneje.si in raziskovalna agencija Valicon, je dele\u017e spletnih uporabnikov v Sloveniji, ki vsak mesec opravijo vsaj en nakup na spletu, narasel na 37 odstotkov. To je sedem odstotnih to\u010dk ve\u010d kot lani.<\/p>\n

Vse ve\u010d Slovencev redno opravlja spletne nakupe, hkrati pa tudi kupujejo ve\u010d, je na konferenci Shopper’s Mind povedal Darko Duji\u010d, izvr\u0161ni direktor podjetja Ceneje d.o.o., organizatorja dogodka.<\/p>\n

Najnovej\u0161i podatki o prihodkih spletne prodaje tako ka\u017eejo, da je vrednost nakupov med slovenskimi uporabniki v zadnjem letu naraslo za med 30 in 40 odstotkov. Najvi\u0161ja rast nakupov je bila na podro\u010dju obla\u010dil in obutve, produktov za dom in vrt, avto-moto izdelkov in telefonije.<\/p>\n

Kot pravi Duji\u010d, spletna trgovina ostaja ena najbolj dinami\u010dnih segmentov trgovine v Sloveniji, zdravo rast pa zagotavljajo velika penetracija internetnih priklju\u010dkov in vse bolj raz\u0161irjen mobilni dostop.<\/p>\n

Slednji je po njegovih besedah tudi vse bolj pomemben dejavnik rasti. “Trgovci, ki bodo \u010dim hitreje obvladovali mobilno platformo, bodo imeli tudi ve\u010djo prilo\u017enost za rast v prihodnosti.”<\/p>\n

\u0160tevilo nakupov, zaklju\u010denih na mobilnih napravah, je v tem letu v Sloveniji naraslo na 16,5 odstotka, nekateri najve\u010dji trgovci v tujini pa \u017ee bele\u017eijo dele\u017ee nad 30 odstotkov, je izpostavil Duji\u010d.<\/p>\n

V Sloveniji samo \u0161e osem odstotkov od pribli\u017eno 1,5 milijona spletnih uporabnikov nikoli ne kupuje na spletu, je pri predstavitvi podatkov raziskave Shopper’s Mind povedal Matja\u017e Robin\u0161ak iz Valicona.<\/p>\n

Ve\u010d kot tretjina kupcev na spletu kupuje izdelke s podro\u010dja elektronike, skoraj petina modne izdelke, 13 odstotkov opremo za dom in vrt in 11 odstotkov izdelke v kategoriji lepote in zdravja, ka\u017eejo podatki raziskave.<\/p>\n

Med zaznanimi trendi, tako Robin\u0161ak, je predvsem rast dele\u017ea kupcev med starej\u0161imi uporabniki interneta. Dodatno so se za\u010deli spreminjati tudi trendi na podro\u010dju pla\u010dil, saj so karti\u010dna pla\u010dila po dolgih letih skoraj dohitela do sedaj najpopularnej\u0161i na\u010din pla\u010dila – po povzetju.<\/p>\n

Po podatkih raziskave je 42 odstotkov spletnih kupcev v Sloveniji pri zadnjem nakupu uporabilo eno od oblik karti\u010dnega pla\u010dila.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0160est od desetih spletnih uporabnikov v Sloveniji je v zadnjem letu opravilo vsaj \u0161tiri nakupe prek spleta, kar je 15 odstotkov ve\u010d kot leto prej, ka\u017eejo podatki raziskave Shopper’s Mind, ki je bila predstavljena na dana\u0161nji konferenci spletnih trgovcev v Ljubljani.<\/p>\n","protected":false},"author":5,"featured_media":179116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[2187,4505,4726],"source":[4511],"supertag":[7541,5675],"acf":[],"yoast_head":"\nSlovenci vse bolj nakupujemo prek spleta - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/slovenci-vse-bolj-nakupujemo-prek-spleta\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slovenci vse bolj nakupujemo prek spleta - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"\u0160est od desetih spletnih uporabnikov v Sloveniji je v zadnjem letu opravilo vsaj \u0161tiri nakupe prek spleta, kar je 15 odstotkov ve\u010d kot leto prej, ka\u017eejo podatki raziskave Shopper's Mind, ki je bila predstavljena na dana\u0161nji konferenci spletnih trgovcev v Ljubljani.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/aktualno\/slovenci-vse-bolj-nakupujemo-prek-spleta\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-30T17:05:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-30T17:11:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2016\/11\/profimedia-0263456215.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"833\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"A. G., STA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"A. G., STA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/slovenci-vse-bolj-nakupujemo-prek-spleta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/slovenci-vse-bolj-nakupujemo-prek-spleta\/\"},\"author\":{\"name\":\"A. 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