{"id":18694,"date":"2014-11-20T12:20:20","date_gmt":"2014-11-20T11:20:20","guid":{"rendered":"http:\/\/master.hudo.com\/si\/2014\/11\/20\/umek-podpisal-pogodbo-z-nemsko-lufthanso\/"},"modified":"2014-11-20T12:20:20","modified_gmt":"2014-11-20T11:20:20","slug":"umek-podpisal-pogodbo-z-nemsko-lufthanso","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/vip\/umek-podpisal-pogodbo-z-nemsko-lufthanso\/","title":{"rendered":"UMEK podpisal pogodbo z nem\u0161ko Lufthanso"},"content":{"rendered":"

\"lufthansa<\/a><\/p>\n

Umekov mened\u017ement v pogodbe z organizatorji dogodkov po svetu redno ume\u0161\u010da klavzulo, pri kateri ima Lufthansa s partnerskimi prevozniki absolutno prioriteto pri izbiri letov. Letno na\u0161 najve\u010dji DJ v zraku pre\u017eivi skoraj enako \u010dasa kot povpre\u010den \u010dlan kabinskega osebja, kljub temu pa se v letalu \u0161e vedno po\u010duti neprijetno:<\/p>\n

\n

“Zaupanje je ogromen faktor, ko ima \u010dlovek fobijo pred letenjem in Nemci so pa\u010d tradicionalno natan\u010dni, torej jim je la\u017eje zaupati. Sedaj, ko smo se dogovorili za sodelovanje, bom mogo\u010de celo uspel zaspati med potjo.<\/em>” je Umek<\/strong> \u0161aljivo pokomentiral razloge za sodelovanje z Lufthanso.<\/p>\n<\/blockquote>\n

Podrobnosti pogodbe sicer niso znane, je pa to gotovo znak, da velike letalske dru\u017ebe odkrivajo potencial, ki ga imajo zvezdni\u0161ki DJ-ji predvsem v smislu ciljanja na mlaj\u0161o populacijo popotnikov, ki se ponavadi raje odlo\u010dajo za nizkocenovne prevoznike. Glasbeni idoli imajo izjemen vpliv na dru\u017eabnih omre\u017ejih, zato so odli\u010dna izbira za promocije \u017eeljna podjetja iz bolj tradicionalnih panog kot je letalska.<\/p>\n

\n

Lufthansin regionalni direktor Hannes Steinacker<\/strong> je ob podpisu pogodbe izjavil: “Spraviti pozitivno sporo\u010dilo do mlaj\u0161e ciljne skupine postaja le \u0161e te\u017eje. Seveda mladi danes ne gledajo ve\u010d televizije in ne berejo \u010dasopisov, zato moramo podjetja sporo\u010dila do njih po\u0161iljati preko idolov in Umek je definitivno heroj dana\u0161nje generacije.<\/em>“<\/p>\n<\/blockquote>\n

Pa pri nas? Vasja Veber<\/strong> iz Umekove mened\u017ement ekipe pravi, da resnega zanimanja s strani slovenskih sponzorjev ni: “Sicer dobimo tu in tam kak\u0161no \u017eeljo po sodelovanju, ampak ne gre za princip daj-dam, temve\u010d bolj za daj-nazaj pa ne dobi\u0161 ni\u010d. Odprti smo tudi za sodelovanja s slovenskimi podjetji, vendar na tak na\u010din, da sta zadovoljni obe strani. Mi vedno preu\u010dimo kandidata za sponzorja in skrbno pripravimo paket storitev, ki mu jih lahko preko Umekovega imid\u017ea ponudimo. Prav zato nam je v veselje sodelovati z Lufthanso, kajti Nemci so nam sestavili privla\u010den paket in to \u0161e preden smo jim sploh razlo\u017eili, kaj lahko pri\u010dakujejo od nas. V tujini DJ-ji Uro\u0161evega profila izbirajo med kandidati za sponzorje, pri nas pa o\u010ditno \u017eivimo \u0161e malce za \u010dasom, kar se ti\u010de promocije preko ambasadorjev kulture in umetnosti. Pred leti smo med slovenskimi\u00a0podjetji\u00a0aktivno iskali\u00a0potencialne partnerje, vendar smo odnehali, ker so ponudbe\u00a0bile \u017ee sme\u0161ne.\u00a0Enkrat se je celo zgodilo, da nam je nekdo v zameno za sodelovanje v ve\u010dmese\u010dni regijski kampanji za globalno blagovno znamko\u00a0ponudil – brezpla\u010den mobilni telefon.<\/em>“<\/p>\n","protected":false},"excerpt":{"rendered":"

Na\u0161 najuspe\u0161nej\u0161i mednarodni glasbenik pravi, da je nem\u0161ki prevoznik odigral zelo pozitivno vlogo pri premagovanju njegovega strahu pred letenjem.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1093],"tags":[2333,2519],"source":[1573,1518,1572],"supertag":[],"acf":[],"yoast_head":"\nUMEK podpisal pogodbo z nem\u0161ko Lufthanso - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/vip\/umek-podpisal-pogodbo-z-nemsko-lufthanso\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UMEK podpisal pogodbo z nem\u0161ko Lufthanso - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Na\u0161 najuspe\u0161nej\u0161i mednarodni glasbenik pravi, da je nem\u0161ki prevoznik odigral zelo pozitivno vlogo pri premagovanju njegovega strahu pred letenjem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/vip\/umek-podpisal-pogodbo-z-nemsko-lufthanso\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-20T11:20:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2016\/04\/lufthansa-umek.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hudo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hudo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/vip\/umek-podpisal-pogodbo-z-nemsko-lufthanso\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/vip\/umek-podpisal-pogodbo-z-nemsko-lufthanso\/\"},\"author\":{\"name\":\"hudo\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/person\/601cf3379633985b20f7e50f2bb47707\"},\"headline\":\"UMEK podpisal pogodbo z nem\u0161ko Lufthanso\",\"datePublished\":\"2014-11-20T11:20:20+00:00\",\"dateModified\":\"2014-11-20T11:20:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hudo.com\/si\/vip\/umek-podpisal-pogodbo-z-nemsko-lufthanso\/\"},\"wordCount\":423,\"publisher\":{\"@id\":\"https:\/\/hudo.com\/si\/#organization\"},\"keywords\":[\"DJ Umek\",\"perspektivni slovenski glasbeniki\"],\"articleSection\":[\"VIP\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hudo.com\/si\/vip\/umek-podpisal-pogodbo-z-nemsko-lufthanso\/\",\"url\":\"https:\/\/hudo.com\/si\/vip\/umek-podpisal-pogodbo-z-nemsko-lufthanso\/\",\"name\":\"UMEK podpisal pogodbo z nem\u0161ko Lufthanso - 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