{"id":205248,"date":"2017-02-06T13:00:12","date_gmt":"2017-02-06T12:00:12","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=205248"},"modified":"2017-02-06T13:00:12","modified_gmt":"2017-02-06T12:00:12","slug":"otroci-debeli-ker-jim-televizija-dela-luste","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/zdrav-duh-telo\/otroci-debeli-ker-jim-televizija-dela-luste\/","title":{"rendered":"Otroci debeli, ker jim televizija dela ‘lu\u0161te’"},"content":{"rendered":"
\n

\u010ceprav se je trend nara\u0161\u010danja debelosti in prekomerne hranjenosti pri otrocih v zadnjih letih ustavil, je po ugotovitvah ministrstva za zdravje in Nacionalnega in\u0161tituta za javno zdravje (NIJZ) ta problem \u0161e vedno velik. Zamejiti ga zato \u017eelijo tudi s smernicami za omejevanje ogla\u0161evanja \u017eivil med predvajanjem televizijskih otro\u0161kih vsebin.<\/p>\n<\/div>\n

\n

Na NIJZ so opozorili, da \u017eivimo v okolju, v katerem smo izpostavljeni \u0161tevilnim mo\u017enostim prevelikega energijskega vnosa in obenem premajhne energijske porabe. K temu prispevajo razli\u010dni dejavniki, med drugim tudi ogla\u0161evanje hrane, ki vpliva na prenajedanje in posledi\u010dno debelost.<\/p>\n

Ministrstvo je na podlagi strokovnih izhodi\u0161\u010d, ki jih je pripravil NIJZ, tudi zato julija lani oblikovalo prehranske smernice za pomo\u010d ponudnikom avdiovizualnih medijskih storitev pri oblikovanju lastnih pravil ravnanja za za\u0161\u010dito otrok pred neprimernimi komercialnimi sporo\u010dili o \u017eivilih.<\/p>\n

“Prehranske smernice so usmeritev televizijskim hi\u0161am, kako naj pripravijo svoja pravila ravnanja,” je na dana\u0161nji novinarski konferenci pojasnila Marjeta Recek z ministrstva in dodala, da so ponudniki televizijskih storitev imeli za usklajevanje oz. oblikovanje internih pravil glede na smernice pol leta \u010dasa. To namre\u010d dolo\u010da zakon o avdiovizualnih medijskih storitvah.<\/p>\n

Usklajena pravila, ki bi jih morale televizijske hi\u0161e glede na zakon tudi javno objaviti, naj bi po besedah Mojce Gabrijel\u010di\u010d Blenku\u0161 z NIJZ Agenciji za komunikacijska omre\u017eja in storitve RS zaenkrat posredovala le Planet TV in Pro Plus.<\/p>\n

“Na NIJZ pri\u010dakujemo, da bo polna uveljavitev smernic po prete\u010denem polletnem prehodnem roku zagotovila, da med otro\u0161kimi TV-programi ne bo ve\u010d oglasov za \u017eivila, ki po svoji sestavi v skladu s prehranskimi smernicami niso primerna za tr\u017eenje otrokom,” je dejala Gabrijel\u010di\u010d Blenku\u0161eva.<\/p>\n

“Smernice so prvi, a zelo pomemben korak k zmanj\u0161anju izpostavljenosti otrok oglasom, ki spodbujajo u\u017eivanje sladkih, mastnih in slanih \u017eivil,” je poudarila Reckova. Po njeni oceni naj bi izbolj\u0161ale tudi njihove prehranjevalne navade, prispevale k zmanj\u0161anju debelosti in kroni\u010dnih nenalezljivih bolezni ter prispevale tudi k uresni\u010devanju kon\u010dnega cilja iz nacionalnega programa o prehrani in telesni dejavnosti za zdravje 2015-2025, ki poteka pod sloganom Dober tek Slovenija.<\/p>\n

Da ogla\u0161evanje \u017eivil otrokom predstavlja resen problem v Sloveniji, je pokazala tudi obse\u017ena raziskava In\u0161tituta za nutricionistiko, ki je leto dni preu\u010devala ogla\u0161evanje na najpomembnej\u0161ih televizijskih kanalih v Sloveniji. “Ugotovili smo, da je bilo v tem \u010dasu predvajanih preko 93.000 oglasov za \u017eivila,” je poudaril Igor Pravst z in\u0161tituta. Po njegovih besedah so \u0161e ugotovili, da se v \u010dasu, ko so pred televizijskimi zasloni otroci, stari od \u0161tiri do devet let, ter mladi med deset in 14 let starosti, ogla\u0161ujejo prete\u017eno sladkarije.<\/p>\n

H kak\u0161nim spremembam prispevajo smernice in ali je tak na\u010din regulacije primeren in ali sploh deluje, ministrstvo spremlja z Zvezo potro\u0161nikov Slovenije. Predsednica zveze Breda Kutin je izrazila zaskrbljenost nad ogla\u0161evanjem “\u017eivil z nezdravim prehranskim profilom”. Med temi prevladujejo \u010dokolada, bonboni, pi\u0161koti, sadni jogurti, razli\u010dne pija\u010de, izdelki iz mesa, perutnine in rib, je na\u0161tela.<\/p>\n

“Otroke je treba za\u0161\u010dititi pred tak\u0161nim ogla\u0161evanjem,” je \u0161e poudarila Kutinova, zato si tudi na zvezi potro\u0161nikov \u017eelijo u\u010dinkovitih ukrepov.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ogla\u0161evanje je delno odgovorno za to, da otroci pojedo preve\u010d kalori\u010dne in nezdrave hrane<\/p>\n","protected":false},"author":7,"featured_media":205250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2383,5670,1595],"source":[4511],"supertag":[],"acf":[],"yoast_head":"\nOtroci debeli, ker jim televizija dela 'lu\u0161te' - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/zdrav-duh-telo\/otroci-debeli-ker-jim-televizija-dela-luste\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Otroci debeli, ker jim televizija dela 'lu\u0161te' - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Ogla\u0161evanje je delno odgovorno za to, da otroci pojedo preve\u010d kalori\u010dne in nezdrave hrane\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/zdrav-duh-telo\/otroci-debeli-ker-jim-televizija-dela-luste\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-06T12:00:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2017\/02\/profimedia-0209051034.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"A. 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