{"id":214598,"date":"2017-02-22T16:33:48","date_gmt":"2017-02-22T15:33:48","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=214598"},"modified":"2017-02-22T16:33:48","modified_gmt":"2017-02-22T15:33:48","slug":"slovenci-zvesto-prisegamo-na-domace-blagovne-znamke","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/","title":{"rendered":"Slovenci zvesto prisegamo na doma\u010de blagovne znamke"},"content":{"rendered":"

V Sloveniji je na lestvico 10 najmo\u010dnej\u0161ih blagovnih znamk tokrat vstopil Donat Mg, ki se je uvrstil na 10. mesto. “To je prvi\u010d, da se je v katerikoli dr\u017eavi v med prvih 10 uvrstila t.i. premium znamka, kar Donat Mg v kategoriji mineralnih vod dejansko je,” so zapisali na Valiconu.<\/p>\n

Blagovni znamki Barcaffe so v Sloveniji sicer sledile Coca Cola, Cedevita, Fructal, Argeta, Alpsko mleko, Cockta, Milka in Donat Mg.<\/p>\n

\u010ceprav je na lestvici v Sloveniji le en novinec, pa so se posamezne uvrstitve precej preme\u0161ale. Najve\u010dji skok je uspel Cedeviti, z devetega na tretje mesto, ter Fructalu, z osmega na \u010detrto.<\/p>\n

Na regionalni lestvici 25 najmo\u010dnej\u0161ih blagovnih znamk pa je Coca Cola zamenjala polo\u017eaj z nekdanjo vodilno znamko Milka, ki je zdaj druga na lestvici najmo\u010dnej\u0161ih znamk \u0161iroke potro\u0161nje. Tretje mesto je pripadlo Cedeviti, ki je zamenjala svoj polo\u017eaj z Vegeto. Skoraj polovico znamk na lestvici jadranske regije predstavljajo znamke regionalnega izvora, so izpostavili na Valiconu.<\/p>\n

Merilo za uvrstitev na lestvico je mo\u010d znamke, ki se izra\u010duna na podlagi prepoznavnosti, izku\u0161nje in uporabe znamke v posamezni kategoriji. Rezultati so ute\u017eeni s \u0161tevilom prebivalcev posamezne dr\u017eave.<\/p>\n

Anketa je bila izvedena septembra in oktobra lani, v njej pa je sodelovalo med 1000 in 1500 anketirancev v vsaki od petih dr\u017eav – Sloveniji, Srbiji, Hrva\u0161ki, Bosni in Hercegovini in Makedoniji.<\/p>\n","protected":false},"excerpt":{"rendered":"

Coca Cola je postala nova vodilna znamka na Valiconovi lestvici Top 25 regionalnih blagovnih znamk v jadranski regiji in na tem mestu prehitela Milko. V Sloveniji \u0161tevilka ena med blagovnimi znamkami ostaja Barcaffe, ka\u017eejo rezultati raziskave, v kateri Valicon kot kriterij pri razvr\u0161\u010danju na lestvici uporablja mo\u010d blagovne znamke.<\/p>\n","protected":false},"author":8,"featured_media":187053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[8002,3927,5235,1538,1595],"source":[4511],"supertag":[],"acf":[],"yoast_head":"\nSlovenci zvesto prisegamo na doma\u010de blagovne znamke - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slovenci zvesto prisegamo na doma\u010de blagovne znamke - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Coca Cola je postala nova vodilna znamka na Valiconovi lestvici Top 25 regionalnih blagovnih znamk v jadranski regiji in na tem mestu prehitela Milko. V Sloveniji \u0161tevilka ena med blagovnimi znamkami ostaja Barcaffe, ka\u017eejo rezultati raziskave, v kateri Valicon kot kriterij pri razvr\u0161\u010danju na lestvici uporablja mo\u010d blagovne znamke.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-22T15:33:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2017\/01\/profimedia-0248672676.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"833\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"M. N., STA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"M. N., STA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/\"},\"author\":{\"name\":\"M. N., STA\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/person\/c2f10ce65d2e6ede2aeda5be2a0611fa\"},\"headline\":\"Slovenci zvesto prisegamo na doma\u010de blagovne znamke\",\"datePublished\":\"2017-02-22T15:33:48+00:00\",\"dateModified\":\"2017-02-22T15:33:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/\"},\"wordCount\":239,\"publisher\":{\"@id\":\"https:\/\/hudo.com\/si\/#organization\"},\"keywords\":[\"blagovne znamke\",\"Nakupovanje\",\"potro\u0161niki\",\"raziskava\",\"Slovenija\"],\"articleSection\":[\"Aktualno\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/\",\"url\":\"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/\",\"name\":\"Slovenci zvesto prisegamo na doma\u010de blagovne znamke - Hudo Slovenija\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/#website\"},\"datePublished\":\"2017-02-22T15:33:48+00:00\",\"dateModified\":\"2017-02-22T15:33:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hudo.com\/si\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Slovenci zvesto prisegamo na doma\u010de blagovne znamke\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hudo.com\/si\/#website\",\"url\":\"https:\/\/hudo.com\/si\/\",\"name\":\"Hudo Slovenija\",\"description\":\"Vse novice iz Slovenije in sveta\",\"publisher\":{\"@id\":\"https:\/\/hudo.com\/si\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hudo.com\/si\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hudo.com\/si\/#organization\",\"name\":\"VSN Media\",\"url\":\"https:\/\/hudo.com\/si\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/03\/hudo-app-2.png\",\"contentUrl\":\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/03\/hudo-app-2.png\",\"width\":2185,\"height\":2167,\"caption\":\"VSN Media\"},\"image\":{\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/hudo.si\",\"https:\/\/twitter.com\/hudo_si\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/person\/c2f10ce65d2e6ede2aeda5be2a0611fa\",\"name\":\"M. N., STA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f370d38daa10467f755c5c766a4cac20?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f370d38daa10467f755c5c766a4cac20?s=96&d=mm&r=g\",\"caption\":\"M. N., STA\"},\"url\":\"https:\/\/hudo.com\/si\/author\/mana\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Slovenci zvesto prisegamo na doma\u010de blagovne znamke - Hudo Slovenija","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/","og_locale":"sl_SI","og_type":"article","og_title":"Slovenci zvesto prisegamo na doma\u010de blagovne znamke - Hudo Slovenija","og_description":"Coca Cola je postala nova vodilna znamka na Valiconovi lestvici Top 25 regionalnih blagovnih znamk v jadranski regiji in na tem mestu prehitela Milko. V Sloveniji \u0161tevilka ena med blagovnimi znamkami ostaja Barcaffe, ka\u017eejo rezultati raziskave, v kateri Valicon kot kriterij pri razvr\u0161\u010danju na lestvici uporablja mo\u010d blagovne znamke.","og_url":"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/","og_site_name":"Hudo Slovenija","article_publisher":"https:\/\/www.facebook.com\/hudo.si","article_published_time":"2017-02-22T15:33:48+00:00","og_image":[{"width":1250,"height":833,"url":"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2017\/01\/profimedia-0248672676.jpg","type":"image\/jpeg"}],"author":"M. N., STA","twitter_card":"summary_large_image","twitter_creator":"@hudo_si","twitter_site":"@hudo_si","twitter_misc":{"Written by":"M. N., STA","Est. reading time":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/#article","isPartOf":{"@id":"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/"},"author":{"name":"M. N., STA","@id":"https:\/\/hudo.com\/si\/#\/schema\/person\/c2f10ce65d2e6ede2aeda5be2a0611fa"},"headline":"Slovenci zvesto prisegamo na doma\u010de blagovne znamke","datePublished":"2017-02-22T15:33:48+00:00","dateModified":"2017-02-22T15:33:48+00:00","mainEntityOfPage":{"@id":"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/"},"wordCount":239,"publisher":{"@id":"https:\/\/hudo.com\/si\/#organization"},"keywords":["blagovne znamke","Nakupovanje","potro\u0161niki","raziskava","Slovenija"],"articleSection":["Aktualno"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/","url":"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/","name":"Slovenci zvesto prisegamo na doma\u010de blagovne znamke - Hudo Slovenija","isPartOf":{"@id":"https:\/\/hudo.com\/si\/#website"},"datePublished":"2017-02-22T15:33:48+00:00","dateModified":"2017-02-22T15:33:48+00:00","breadcrumb":{"@id":"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hudo.com\/si\/aktualno\/slovenci-zvesto-prisegamo-na-domace-blagovne-znamke\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hudo.com\/si\/"},{"@type":"ListItem","position":2,"name":"Slovenci zvesto prisegamo na doma\u010de blagovne znamke"}]},{"@type":"WebSite","@id":"https:\/\/hudo.com\/si\/#website","url":"https:\/\/hudo.com\/si\/","name":"Hudo Slovenija","description":"Vse novice iz Slovenije in sveta","publisher":{"@id":"https:\/\/hudo.com\/si\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hudo.com\/si\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/hudo.com\/si\/#organization","name":"VSN Media","url":"https:\/\/hudo.com\/si\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/hudo.com\/si\/#\/schema\/logo\/image\/","url":"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/03\/hudo-app-2.png","contentUrl":"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/03\/hudo-app-2.png","width":2185,"height":2167,"caption":"VSN Media"},"image":{"@id":"https:\/\/hudo.com\/si\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hudo.si","https:\/\/twitter.com\/hudo_si"]},{"@type":"Person","@id":"https:\/\/hudo.com\/si\/#\/schema\/person\/c2f10ce65d2e6ede2aeda5be2a0611fa","name":"M. N., STA","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/hudo.com\/si\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f370d38daa10467f755c5c766a4cac20?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f370d38daa10467f755c5c766a4cac20?s=96&d=mm&r=g","caption":"M. N., STA"},"url":"https:\/\/hudo.com\/si\/author\/mana\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/posts\/214598"}],"collection":[{"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/comments?post=214598"}],"version-history":[{"count":1,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/posts\/214598\/revisions"}],"predecessor-version":[{"id":214609,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/posts\/214598\/revisions\/214609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/media\/187053"}],"wp:attachment":[{"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/media?parent=214598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/categories?post=214598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/tags?post=214598"},{"taxonomy":"source","embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/source?post=214598"},{"taxonomy":"supertag","embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/supertag?post=214598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}