{"id":223146,"date":"2017-03-09T17:19:00","date_gmt":"2017-03-09T16:19:00","guid":{"rendered":"http:\/\/hudo.com\/si\/2017\/03\/09\/kupec-je-zahtevnejsi-hoce-kakovost-za-nizjo-ceno\/"},"modified":"2017-03-09T17:19:00","modified_gmt":"2017-03-09T16:19:00","slug":"kupec-je-zahtevnejsi-hoce-kakovost-za-nizjo-ceno","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/kupec-je-zahtevnejsi-hoce-kakovost-za-nizjo-ceno\/","title":{"rendered":"Kupec je zahtevnej\u0161i, ho\u010de kakovost za ni\u017ejo ceno"},"content":{"rendered":"<p>Kategorija: Slovenija Thu, 09 Mar 2017 18:19:00 +0100  Ljubljana \u2013 Spremenjene nakupovalne navade in hiter tehnolo\u0161ki razvoj na novo ri\u0161ejo tudi bodo\u010do podobo preskrbne verige. V kak\u0161ni smeri se bo razvijala, kak\u0161ne prednosti in slabosti prina\u0161ajo trgovcem kot tudi njihovim dobaviteljem digitalizacija, informatizacija, povezovanje ter obilica podatkov, s katerimi bo opremljen novodobni potro\u0161nik? O tej temi so se pogovarjali na okrogli mizi na forumu FMCG Britansko-slovenske gospodarske zbornice \u00bbtrije mu\u0161ketirji\u00ab slovenske preskrbe, prvaki Mercatorja, Atlantic Grupe in Evrosada, Toni Bala\u017ei\u010d, Enzo Smrekar in Bo\u0161tjan Kozole. Strinjali so se, da postaja potro\u0161nik \u010dedalje bolj zahteven. Pametne naprave so mu pribli\u017eale mno\u017eico podatkov o izdelkih, prodajnih pogojih, cenah, ker je \u010dedalje bolj informiran, od ponudnika pri\u010dakuje ve\u010d kakovosti za ni\u017ejo ceno. Proizvajalci in trgovci se zavedajo, da morajo biti prav zato njihovi marketin\u0161ki pristopi bolj preudarni, smeli, ciljno usmerjeni, po\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kategorija: Slovenija Thu, 09 Mar 2017 18:19:00 +0100  Ljubljana \u2013 Spremenjene nakupovalne navade in hiter tehnolo\u0161ki razvoj na novo ri\u0161ejo tudi bodo\u010do podobo preskrbne verige. V kak\u0161ni smeri se bo razvijala, kak\u0161ne prednosti in slabosti prina\u0161ajo trgovcem kot tudi njihovim dobaviteljem digitalizacija, informatizacija, povezovanje ter obilica podatkov, s katerimi bo opremljen novodobni potro\u0161nik? O tej temi so se pogovarjali na okrogli mizi na forumu FMCG Britansko-slovenske gospodarske zbornice \u00bbtrije mu\u0161ketirji\u00ab slovenske preskrbe, prvaki Mercatorja, Atlantic Grupe in Evrosada, Toni Bala\u017ei\u010d, Enzo Smrekar in Bo\u0161tjan Kozole. Strinjali so se, da postaja potro\u0161nik \u010dedalje bolj zahteven. Pametne naprave so mu pribli\u017eale mno\u017eico podatkov o izdelkih, prodajnih pogojih, cenah, ker je \u010dedalje bolj informiran, od ponudnika pri\u010dakuje ve\u010d kakovosti za ni\u017ejo ceno. Proizvajalci in trgovci se zavedajo, da morajo biti prav zato njihovi marketin\u0161ki pristopi bolj preudarni, smeli, ciljno usmerjeni, po\u00a0&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[],"source":[1703],"supertag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kupec je zahtevnej\u0161i, ho\u010de kakovost za ni\u017ejo ceno - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/kupec-je-zahtevnejsi-hoce-kakovost-za-nizjo-ceno\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kupec je zahtevnej\u0161i, ho\u010de kakovost za ni\u017ejo ceno - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Kategorija: Slovenija Thu, 09 Mar 2017 18:19:00 +0100 Ljubljana \u2013 Spremenjene nakupovalne navade in hiter tehnolo\u0161ki razvoj na novo ri\u0161ejo tudi bodo\u010do podobo preskrbne verige. V kak\u0161ni smeri se bo razvijala, kak\u0161ne prednosti in slabosti prina\u0161ajo trgovcem kot tudi njihovim dobaviteljem digitalizacija, informatizacija, povezovanje ter obilica podatkov, s katerimi bo opremljen novodobni potro\u0161nik? O tej temi so se pogovarjali na okrogli mizi na forumu FMCG Britansko-slovenske gospodarske zbornice \u00bbtrije mu\u0161ketirji\u00ab slovenske preskrbe, prvaki Mercatorja, Atlantic Grupe in Evrosada, Toni Bala\u017ei\u010d, Enzo Smrekar in Bo\u0161tjan Kozole. Strinjali so se, da postaja potro\u0161nik \u010dedalje bolj zahteven. Pametne naprave so mu pribli\u017eale mno\u017eico podatkov o izdelkih, prodajnih pogojih, cenah, ker je \u010dedalje bolj informiran, od ponudnika pri\u010dakuje ve\u010d kakovosti za ni\u017ejo ceno. 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