{"id":280547,"date":"2017-07-25T09:06:24","date_gmt":"2017-07-25T07:06:24","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=280547"},"modified":"2017-07-25T09:06:24","modified_gmt":"2017-07-25T07:06:24","slug":"studio-moderna-prevzel-poljsko-televizijo","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/studio-moderna-prevzel-poljsko-televizijo\/","title":{"rendered":"Studio Moderna prevzel poljsko televizijo"},"content":{"rendered":"

\u010ce\u0161ko je Mango Shopping TV, postajo z lastnim 24-urnim kanalom, kupil od zasebne poljsko-ameri\u0161ke komercialne mre\u017ee TVN, ki deluje 20 let, 13 let tudi kotira na Var\u0161avski borzi. Z njo pa je ob svoji prvi akviziciji po poro\u010danju \u010dasnika sklenil tudi dogovor o strate\u0161kem sodelovanju.<\/p>\n

Lastnik TVN je Scripss Networks, ki ima v lasti tudi Food Chanel, Travel Channel in \u0161e nekatere druge tematske kanale. TVN sta sicer ustanovila poljska poslovne\u017ea Mariusz Walter in Jan Wejchert, ki sta pred dvema letoma za ve\u010d kot pol milijarde evrov prodala dobro polovico dele\u017ea ameri\u0161ki medijski dru\u017ebi Scripps Networks Interactive.<\/p>\n

“Televizijska prodaja je \u0161e vedno eden najbolj uspe\u0161nih na\u010dinov prodaje,” je dejal \u010ce\u0161ko in navedel primer konkuren\u010dne dru\u017ebe za prodajo le\u017ei\u0161\u010d v Veliki Britaniji Eve, ki je imela lani 12 milijonov funtov prihodkov in 11 milijonov izgube, na borzi pa je vredna 170 milijonov funtov, Dormeo UK pa bo letos imel 14 milijonov evrov prihodkov in posluje z dobi\u010dkom.<\/p>\n

Multinacionalka Studio Moderna s sede\u017eem na Nizozemskem je sicer najve\u010d prihodkov v preteklosti ustvarila na ukrajinskem in ruskem trgu, na katerem pa so potro\u0161niki izgubili dobr\u0161en del svoje kupne mo\u010di. Studio Moderna Holding je zato leta 2014 izgubil skoraj 10 odstotkov prodaje v primerjavi z letom prej. Tedaj je \u010ce\u0161ko povedal, da je bilo to najslab\u0161e leto v njegovi zgodovini.<\/p>\n

“V Rusiji smo se tik pred krizo odlo\u010dili, da bomo na\u0161e skladi\u0161\u010de in pripravo paketov oddali zunanjemu podjetju, ki pa tej nalogi ni bil kos. Po \u0161estih mesecih kriznih razmer smo skladi\u0161\u010de prevzeli sami, danes je to eden najbolj\u0161ih logisti\u010dnih centrov v Rusiji za direktno prodajo, pred kratkim smo podpisali pogodbo z Alibabo in vrsto velikih ruskih spletnih podjetij. Iz kriznih razmer smo tako naredili dober posel,” je ocenil.<\/p>\n

Nekatere dru\u017ebe holdinga Studia Moderne so tudi 2015 poslovale v rde\u010dih \u0161tevilkah, mati\u010dna dru\u017eba pa po \u010ce\u0161kovih zagotovilih doslej \u0161e ni imela izgube.<\/p>\n

“Kriza je mimo, posami\u010dne te\u017eave \u0161e vedno so, a poslovanje nasploh je dobro, tako lani kot v prvem polletju letos, imamo namre\u010d dvo\u0161tev\u010dno rast prihodkov, dosegli bomo blizu 500 milijonov evrov prihodkov, realizacija je nad na\u010drtovano. Ruski trg, ki je bil pred leti za nas po obsegu prihodkov \u0161e enkrat ve\u010dji, nadome\u0161\u010damo z drugimi, prihodnje leto vstopamo na nem\u0161ki trg,” je, kot pi\u0161e Delo, \u0161e dejal \u010ce\u0161ko.<\/p>\n","protected":false},"excerpt":{"rendered":"

Studio Moderna Holding, ki se ukvarja s televizijsko in spletno prodajo, je pred dnevi kupil poljsko podjetje Mango Home Shopping TV. Prvi mo\u017e Studia Moderna Sandi \u010ce\u0161ko, ki sicer vrednosti prevzema ne razkriva, ra\u010duna, da bo s tem nakupom poljski trg postal eden najve\u010djih trgov, na katerem posluje dru\u017eba, danes pi\u0161e Delo.<\/p>\n","protected":false},"author":8,"featured_media":280549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[2391,9143,4271,9142,1595,9141],"source":[4511],"supertag":[7541],"acf":[],"yoast_head":"\nStudio Moderna prevzel poljsko televizijo - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/studio-moderna-prevzel-poljsko-televizijo\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studio Moderna prevzel poljsko televizijo - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Studio Moderna Holding, ki se ukvarja s televizijsko in spletno prodajo, je pred dnevi kupil poljsko podjetje Mango Home Shopping TV. Prvi mo\u017e Studia Moderna Sandi \u010ce\u0161ko, ki sicer vrednosti prevzema ne razkriva, ra\u010duna, da bo s tem nakupom poljski trg postal eden najve\u010djih trgov, na katerem posluje dru\u017eba, danes pi\u0161e Delo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/aktualno\/studio-moderna-prevzel-poljsko-televizijo\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-25T07:06:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2017\/07\/profimedia-0104202249.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"833\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"M. N., STA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"M. N., STA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/studio-moderna-prevzel-poljsko-televizijo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/studio-moderna-prevzel-poljsko-televizijo\/\"},\"author\":{\"name\":\"M. 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