{"id":295535,"date":"2017-09-05T16:31:24","date_gmt":"2017-09-05T14:31:24","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=295535"},"modified":"2017-09-05T16:31:24","modified_gmt":"2017-09-05T14:31:24","slug":"kmetijsko-ministrstvo-z-novo-kampanjo-za-promocijo-slovenskega-mleka-mesa","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/kmetijsko-ministrstvo-z-novo-kampanjo-za-promocijo-slovenskega-mleka-mesa\/","title":{"rendered":"Kmetijsko ministrstvo z novo kampanjo za promocijo slovenskega mleka in mesa"},"content":{"rendered":"

Kot so danes sporo\u010dili z ministrstva za kmetijstvo, gozdarstvo in prehrano, je namenjen kampanje graditev prepoznavnosti za\u0161\u010ditnega znaka Izbrana kakovost – Slovenija, izpostavljanje koristi uravnote\u017eenega u\u017eivanja mleka in mesa ter pomembnosti lokalno pridelanih prehranskih proizvodov.<\/p>\n

Komunikacijsko-ogla\u0161evalske aktivnosti bodo potekale na televiziji, radiu, tisku, na zunanjih mestih, digitalnih kanalih in socialnih omre\u017ejih. Potro\u0161niki bodo proizvode, ozna\u010dene s tem znakom, lahko poskusili na degustacijah ter sodelovali v nagradni igri Na\u0161a super ve\u010derja.<\/p>\n

V jesenskem delu splo\u0161ne promocije znaka Izbrana kakovost – Slovenija bodo izvedene aktivnosti v vi\u0161ini predvidoma 115.000 evrov, v okviru sektorske promocije mleka slabih 330.000 evrov ter sektorske promocije mesa nekaj ve\u010d kot 388.000 evrov, so navedli na ministrstvu.<\/p>\n

Na podlagi zakona o promociji kmetijskih in \u017eivilskih proizvodov bodo pridelovalci in predelovalci mleka ter govejega in perutninskega mesa predvidoma prispevali dobrih 258.000 evrov, dr\u017eava pa do 575.000 evrov. V to je poleg zasnove, izvedbe komunikacijskih aktivnosti in zakupa ogla\u0161evalskega prostora zajeta tudi produkcija devetih televizijskih spotov za oba sektorja, ki se bodo predvajali do prve polovice leta 2019.<\/p>\n

Sektorja sta v promocijske aktivnosti vstopila prva, nanje se pripravljajo tudi drugi sektorji. Tovrstna promocija je namre\u010d po zgledu sosednjih dr\u017eav dokaz za u\u010dinkovit ukrep pomo\u010di lokalnim proizvajalcem hrane in \u017eivilski industriji. Klju\u010dni cilj vseh teh promocijskih aktivnosti pa je, da bo slovenski potro\u0161nik v prihodnje v \u0161e ve\u010djem obsegu kupoval proizvode lokalnih kmetov in \u017eivilskih podjetij.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kmetijsko ministrstvo je zagnalo jesenski val ve\u010dletne kampanje Na\u0161a super hrana, v kateri ogla\u0161ujejo slovensko mleko ter goveje in perutninsko meso z znakom Izbrana kakovost – Slovenija. Ogla\u0161evalsko-komunikacijske aktivnosti bodo potekale do konca leta in se nadaljevale prihodnjo pomlad.<\/p>\n","protected":false},"author":8,"featured_media":181121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[2391,4915,3318,4312,1595],"source":[4511],"supertag":[7541],"acf":[],"yoast_head":"\nKmetijsko ministrstvo z novo kampanjo za promocijo slovenskega mleka in mesa - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/kmetijsko-ministrstvo-z-novo-kampanjo-za-promocijo-slovenskega-mleka-mesa\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kmetijsko ministrstvo z novo kampanjo za promocijo slovenskega mleka in mesa - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Kmetijsko ministrstvo je zagnalo jesenski val ve\u010dletne kampanje Na\u0161a super hrana, v kateri ogla\u0161ujejo slovensko mleko ter goveje in perutninsko meso z znakom Izbrana kakovost - Slovenija. Ogla\u0161evalsko-komunikacijske aktivnosti bodo potekale do konca leta in se nadaljevale prihodnjo pomlad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/aktualno\/kmetijsko-ministrstvo-z-novo-kampanjo-za-promocijo-slovenskega-mleka-mesa\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-05T14:31:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2016\/12\/profimedia-0180378775.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"829\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"M. N., STA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"M. N., STA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/kmetijsko-ministrstvo-z-novo-kampanjo-za-promocijo-slovenskega-mleka-mesa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/kmetijsko-ministrstvo-z-novo-kampanjo-za-promocijo-slovenskega-mleka-mesa\/\"},\"author\":{\"name\":\"M. 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