{"id":360570,"date":"2018-02-13T08:43:25","date_gmt":"2018-02-13T07:43:25","guid":{"rendered":"https:\/\/hudo.com\/si\/2018\/02\/13\/kdo-ima-koga-v-svetu-ljubljene-plocevine\/"},"modified":"2018-02-13T08:43:25","modified_gmt":"2018-02-13T07:43:25","slug":"kdo-ima-koga-v-svetu-ljubljene-plocevine","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/lifestyle\/kdo-ima-koga-v-svetu-ljubljene-plocevine\/","title":{"rendered":"Kdo ima koga \u2026 v svetu ljubljene plo\u010devine"},"content":{"rendered":"

13. februar 2018 – <\/span> TaTrenutek<\/a> \/ Bojan \u010crnologar<\/span><\/a><\/p>\n

Evropski trg se razlikuje od ameri\u0161kega in azijskega. Preprosto zato, ker veljajo druga\u010dne norme, navade, nekaj pa je tudi zgodovine. V novej\u0161i dobi prevzemov pa je to \u0161e bolj postavilo vse skupaj na glavo. Da se niti ne dotaknemo te\u017eav s poimenovanjem posameznih modelov, ki imajo v dolo\u010denem jeziku pozitiven pomen, v drugem pa lahko izpadejo prav sme\u0161no, v\u010dasih celo \u017ealjivo. A o tem v enem od prihodnjih \u010dlankov.<\/p>\n

Skozi novej\u0161o zgodovino smo bili najprej pri\u010de povezav zaradi tehnolo\u0161kih re\u0161itev in samega razvoja. Tudi poenotenje posameznih sklopov je botrovalo razvoju enotnih platform. Elektronika, mo\u017egani vsakega sodobnega vozila, je to \u0161e bolj zakomplicirala in razvoj se je prestavil v laboratorije, kot so giganti tipa Bosch, Magneti Marelli in drugi. Tu so \u0161e proizvajalci gum in zavor, ki so prav tako zgodba zase.<\/p>\n

S\u010dasoma, ko se je kapital kopi\u010dil pri najbolj uspe\u0161nih – beri tistih, ki so najbolje prodajali svoje izdelke -, so se pri\u010dele \u0161e kapitalske povezave. V svetu so finan\u010dni prevzemi postali nekaj vsakdanjega, \u0161e posebej, ker zadaj stojijo banke in druge finan\u010dne ustanove, ki prelivajo bajne vsote naokoli. Razumljivo z interesi vplivanja na politiko in razvoj. Sami zaslu\u017eki niti ne igrajo ve\u010d velike vloge. V avtomobilski industriji so ve\u010dinoma zadaj druga\u010dni interesi: dostopi do premium znamk, tehnolo\u0161kega razvoja, pridobljenih ve\u010dletnih izku\u0161enj, celo dostop do trgov. In ko pogledamo lastni\u0161ke povezave, postane marsikaj jasno.<\/p>\n

<\/a><\/p>\n

BMW Group<\/strong> ima v svoji lasti \u0161e Minija ter najpresti\u017enej\u0161o znamko Rolls Royce. Tako so svoj visokotehnolo\u0161ki razvoj hitro vnov\u010dili v Miniju ter z RR pri\u0161li \u0161e do najdra\u017ejega segmenta vozil.<\/p>\n

<\/a><\/p>\n

DAIMLER ima Mercedes Benz<\/strong> znamko, prav tako pa imajo v lasti neko\u010d samostojen AMG, ki je od nekdaj pojem za predelave in dodelave Mercedesov. Z nakupom znamke Smart so pri\u0161li \u0161e v najmanj\u0161i razred. Glede na opazno \u0161iritev modelne linije bodo kmalu prisotni prav v vseh segmentih vozil.<\/p>\n

<\/a><\/p>\n

FCA Fiat-Chrysler-Automobiles<\/strong>. Chrysler je bil nekaj \u010dasa poro\u010den z Daimlerjem, pa je svojo prihodnost videl v Fiatu. Ker za Fiatom stojijo mo\u010dni finan\u010dni lobiji, so pod svoje okrilje dobili (vzeli) \u0161e presti\u017enega Maseratija, tradicionalno italijansko znamko Alfa-Romeo, obudili strupeni Abarth ter preko ameri\u0161ke naveze Chrisler dobili \u0161e Dodge in legendarni Jeep. Vsekakor zelo pisana dru\u0161\u010dina z neverjetnim zgodovinskim poreklom, obilico tehni\u010dnega znanja, tudi 4×4 ter tudi \u0161portnimi izku\u0161njami.<\/p>\n

<\/a><\/p>\n

Ford<\/strong>, legenda izdelave serijskih avtomobilov. Po burnih letih so po pod svoje okrilje vzeli Lincoln, ki je bil od nekdaj sinonim za presti\u017ene ameri\u0161ke avtomobile, s katerimi so se vozili najvi\u0161ji vladni predstavniki. Model Navigator denimo vozijo tajni agentje vladnih slu\u017eb. Troller pa je brazilska znamka, ki izdeluje off-road vozila, na mo\u010d podobna Jeep-u.<\/p>\n

<\/a><\/p>\n

GEELY<\/strong> je kitajsko podjetje s sede\u017eem v mestu Hang\u017eou. Proizvajajo avtomobile, motorna kolesa, motorje z notranjim izgorevanjem ter menjalnike. Od leta 2010 je tudi lastnik znamke Volvo, vendar samo avtomobilskega oddelka, ne pa tudi tovornega.<\/p>\n

<\/a><\/p>\n

GM – GENERAL MOTORS<\/strong>. Chevrolet, Buick, GMC, Cadillac, Holden, Autobaojun, Wuling, Jiefang, Maven in OnStar so blagovne znamke, ki jih ima GM pod svojim okriljem. \u0160tirje ameri\u0161ki in pet z Daljnega vzhoda. O samih ameri\u0161kih ne gre izgubljati besed, saj je Cadillac pojem luksuza na kolesih, GMC pa poznamo predvsem po ogromnih SUV vozilih. Buick je bolj kot ne namenjen srednjemu razredu, prav tako kot sam Chevrolet. Slednji je bil \u017ee v sodelovanju z Daimerjem in Daewoojem. Prelivanje kapitala iz Amerike v Kitajsko in obratno je temeljilo na povezovanju, \u0161e posebej pa je bilo opazno pri vplivu razvoja in proizvodnje avtomobilov na Kitajskem, ki so narejeni izklju\u010dno za kitajski trg.<\/p>\n

\"\"<\/p>\n

HONDA<\/strong>, japonska tehnika, ki jo poznamo po visoko vrte\u010dih motorjih. Pa naj si bo to v Formuli 1 ali modelu Civic, da motociklisti\u010dnega programa niti ne omenjamo. Se ne povezujejo niti ne kupujejo drugih. Razvijajo sami. Imajo le svojo linijo Acura, ki je prisotna na Ameri\u0161kem trgu. S \u0161portnim modelom NSX, ki ima hibridni pogon, pa so se dvignili tudi nad BMW i8.<\/p>\n

HYUNDAI<\/strong>, PSA Peugeot Citroen, RENAULT NISSAN, SUZUKI, TATA MOTORS, TOYOTA, VOLKSWAGEN skupina … Preberi tukaj!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Imena proizvajalcev \u0161tirikolesnih vozil so nam kakor poznana. Pa so nam res? Kdo lastni\u0161ko obvladuje koga, je vpra\u0161anje, na katerega si bomo odgovorili v tem \u010dlanku.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1091],"tags":[1520,9731],"source":[1522,7312,1518],"supertag":[],"acf":[],"yoast_head":"\nKdo ima koga \u2026 v svetu ljubljene plo\u010devine - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/lifestyle\/kdo-ima-koga-v-svetu-ljubljene-plocevine\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kdo ima koga \u2026 v svetu ljubljene plo\u010devine - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Imena proizvajalcev \u0161tirikolesnih vozil so nam kakor poznana. 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