{"id":372670,"date":"2018-06-26T11:13:26","date_gmt":"2018-06-26T09:13:26","guid":{"rendered":"https:\/\/hudo.com\/si\/2018\/06\/26\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/"},"modified":"2018-06-26T11:13:26","modified_gmt":"2018-06-26T09:13:26","slug":"vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/","title":{"rendered":"Ve\u010d kot polovica Slovencev si po\u010ditnice kupi preko spleta"},"content":{"rendered":"<figure>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"320\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/moski.hudo.com\/wp-content\/uploads\/2018\/06\/profimedia-0005669402-320x155.jpg\" data-srcset=\"https:\/\/moski.hudo.com\/wp-content\/uploads\/2018\/06\/profimedia-0005669402-660x320.jpg 660w,https:\/\/moski.hudo.com\/wp-content\/uploads\/2018\/06\/profimedia-0005669402-320x155.jpg 330w\" sizes=\"(max-width: 660px) 100vw, 660px\"\/><figcaption>foto:Profimedia<\/figcaption><\/figure>\n<p>Raziskava je pokazala, da je 61 odstotkov slovenskih potro\u0161nikov k nakupu po\u010ditnic spodbujenih prek digitalnih kanalov, od tega 27 odstotkov prek \u010dlanka na spletu, 22 odstotkov prek objave oz. mnenja na spletu in 20 odstotkov prek brskanja po spletu.<\/p>\n<p>O po\u010ditnicah se na spletu informira 87 odstotkov slovenskih potro\u0161nikov, prek tradicionalnih virov informiranja pa le 39 odstotkov. Kot ugotavlja raziskava, najve\u010djo informacijsko podporo turisti\u010dnim storitvam dajejo spletne strani ponudnikov, kjer se informira 71 odstotkov vpra\u0161anih, ve\u010d kot polovica potro\u0161nikov pa i\u0161\u010de informacije prek iskalnika po ponudniku in primerja razli\u010dne ponudbe.<\/p>\n<p>Potro\u0161niki se za nakup odlo\u010dajo na podlagi kombinacije cene (53 odstotkov) in vrednosti za denar (51 odstotkov), drugotnega pomena za nakup pa sta za 27 odstotkov slovenskih potro\u0161nikov pretekla izku\u0161nja in po\u010ditnikovanje v \u017eelenem terminu.<\/p>\n<p>Iprom in Valicon ugotavljata, da je posebnost kategorije turizem ta, da so digitalni kanali mo\u010dno prevladali nad tradicionalnimi, saj je prek spleta opravljenih 56 odstotkov nakupov turisti\u010dnih storitev. Slovenski potro\u0161nik sicer za nakup turisti\u010dnih storitev potrebuje pribli\u017eno 69 dni, povpre\u010dna vrednost nakupa pa zna\u0161a 677 evrov.<\/p>\n<p>Najve\u010d truda potro\u0161niki vlo\u017eijo pri iskanju nastanitve, kot najbolj enostavni nakupi so se izkazali nakupi letalskih kart.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digitalni mediji mo\u010dno vplivajo na nakupovalne navade slovenskih potro\u0161nikov. Kot ka\u017ee raziskava Iproma in Valicona, je zlasti turizem ena od panog, v kateri digitalni mediji prevladujejo tako pri ogla\u0161evanju kot tudi pri kon\u010dnem nakupu. Nakup turisti\u010dne storitve prek spleta sode\u010d po raziskavi namre\u010d opravi ve\u010d kot polovica potro\u0161nikov.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1091],"tags":[1538,1595,4505,1917],"source":[1522,1518,1581],"supertag":[7541],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ve\u010d kot polovica Slovencev si po\u010ditnice kupi preko spleta - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ve\u010d kot polovica Slovencev si po\u010ditnice kupi preko spleta - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Digitalni mediji mo\u010dno vplivajo na nakupovalne navade slovenskih potro\u0161nikov. Kot ka\u017ee raziskava Iproma in Valicona, je zlasti turizem ena od panog, v kateri digitalni mediji prevladujejo tako pri ogla\u0161evanju kot tudi pri kon\u010dnem nakupu. Nakup turisti\u010dne storitve prek spleta sode\u010d po raziskavi namre\u010d opravi ve\u010d kot polovica potro\u0161nikov.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-26T09:13:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2018\/06\/profimedia-0005669402.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"937\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hudo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hudo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/\"},\"author\":{\"name\":\"hudo\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/person\/601cf3379633985b20f7e50f2bb47707\"},\"headline\":\"Ve\u010d kot polovica Slovencev si po\u010ditnice kupi preko spleta\",\"datePublished\":\"2018-06-26T09:13:26+00:00\",\"dateModified\":\"2018-06-26T09:13:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/\"},\"wordCount\":211,\"publisher\":{\"@id\":\"https:\/\/hudo.com\/si\/#organization\"},\"keywords\":[\"raziskava\",\"Slovenija\",\"statistika\",\"turizem\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/\",\"url\":\"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/\",\"name\":\"Ve\u010d kot polovica Slovencev si po\u010ditnice kupi preko spleta - Hudo Slovenija\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/#website\"},\"datePublished\":\"2018-06-26T09:13:26+00:00\",\"dateModified\":\"2018-06-26T09:13:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hudo.com\/si\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ve\u010d kot polovica Slovencev si po\u010ditnice kupi preko spleta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hudo.com\/si\/#website\",\"url\":\"https:\/\/hudo.com\/si\/\",\"name\":\"Hudo Slovenija\",\"description\":\"Vse novice iz Slovenije in sveta\",\"publisher\":{\"@id\":\"https:\/\/hudo.com\/si\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hudo.com\/si\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hudo.com\/si\/#organization\",\"name\":\"VSN Media\",\"url\":\"https:\/\/hudo.com\/si\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/03\/hudo-app-2.png\",\"contentUrl\":\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/03\/hudo-app-2.png\",\"width\":2185,\"height\":2167,\"caption\":\"VSN Media\"},\"image\":{\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/hudo.si\",\"https:\/\/twitter.com\/hudo_si\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/person\/601cf3379633985b20f7e50f2bb47707\",\"name\":\"hudo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c4ca25fa72cace7a696b52ff5db9e095?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c4ca25fa72cace7a696b52ff5db9e095?s=96&d=mm&r=g\",\"caption\":\"hudo\"},\"url\":\"https:\/\/hudo.com\/si\/author\/hudo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ve\u010d kot polovica Slovencev si po\u010ditnice kupi preko spleta - Hudo Slovenija","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/","og_locale":"sl_SI","og_type":"article","og_title":"Ve\u010d kot polovica Slovencev si po\u010ditnice kupi preko spleta - Hudo Slovenija","og_description":"Digitalni mediji mo\u010dno vplivajo na nakupovalne navade slovenskih potro\u0161nikov. Kot ka\u017ee raziskava Iproma in Valicona, je zlasti turizem ena od panog, v kateri digitalni mediji prevladujejo tako pri ogla\u0161evanju kot tudi pri kon\u010dnem nakupu. Nakup turisti\u010dne storitve prek spleta sode\u010d po raziskavi namre\u010d opravi ve\u010d kot polovica potro\u0161nikov.","og_url":"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/","og_site_name":"Hudo Slovenija","article_publisher":"https:\/\/www.facebook.com\/hudo.si","article_published_time":"2018-06-26T09:13:26+00:00","og_image":[{"width":1250,"height":937,"url":"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2018\/06\/profimedia-0005669402.jpg","type":"image\/jpeg"}],"author":"hudo","twitter_card":"summary_large_image","twitter_creator":"@hudo_si","twitter_site":"@hudo_si","twitter_misc":{"Written by":"hudo","Est. reading time":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/#article","isPartOf":{"@id":"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/"},"author":{"name":"hudo","@id":"https:\/\/hudo.com\/si\/#\/schema\/person\/601cf3379633985b20f7e50f2bb47707"},"headline":"Ve\u010d kot polovica Slovencev si po\u010ditnice kupi preko spleta","datePublished":"2018-06-26T09:13:26+00:00","dateModified":"2018-06-26T09:13:26+00:00","mainEntityOfPage":{"@id":"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/"},"wordCount":211,"publisher":{"@id":"https:\/\/hudo.com\/si\/#organization"},"keywords":["raziskava","Slovenija","statistika","turizem"],"articleSection":["Lifestyle"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/","url":"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/","name":"Ve\u010d kot polovica Slovencev si po\u010ditnice kupi preko spleta - Hudo Slovenija","isPartOf":{"@id":"https:\/\/hudo.com\/si\/#website"},"datePublished":"2018-06-26T09:13:26+00:00","dateModified":"2018-06-26T09:13:26+00:00","breadcrumb":{"@id":"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hudo.com\/si\/lifestyle\/vec-kot-polovica-slovencev-si-pocitnice-kupi-preko-spleta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hudo.com\/si\/"},{"@type":"ListItem","position":2,"name":"Ve\u010d kot polovica Slovencev si po\u010ditnice kupi preko spleta"}]},{"@type":"WebSite","@id":"https:\/\/hudo.com\/si\/#website","url":"https:\/\/hudo.com\/si\/","name":"Hudo Slovenija","description":"Vse novice iz Slovenije in sveta","publisher":{"@id":"https:\/\/hudo.com\/si\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hudo.com\/si\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/hudo.com\/si\/#organization","name":"VSN Media","url":"https:\/\/hudo.com\/si\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/hudo.com\/si\/#\/schema\/logo\/image\/","url":"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/03\/hudo-app-2.png","contentUrl":"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/03\/hudo-app-2.png","width":2185,"height":2167,"caption":"VSN Media"},"image":{"@id":"https:\/\/hudo.com\/si\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hudo.si","https:\/\/twitter.com\/hudo_si"]},{"@type":"Person","@id":"https:\/\/hudo.com\/si\/#\/schema\/person\/601cf3379633985b20f7e50f2bb47707","name":"hudo","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/hudo.com\/si\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c4ca25fa72cace7a696b52ff5db9e095?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4ca25fa72cace7a696b52ff5db9e095?s=96&d=mm&r=g","caption":"hudo"},"url":"https:\/\/hudo.com\/si\/author\/hudo\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/posts\/372670"}],"collection":[{"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/comments?post=372670"}],"version-history":[{"count":0,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/posts\/372670\/revisions"}],"wp:attachment":[{"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/media?parent=372670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/categories?post=372670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/tags?post=372670"},{"taxonomy":"source","embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/source?post=372670"},{"taxonomy":"supertag","embeddable":true,"href":"https:\/\/hudo.com\/si\/wp-json\/wp\/v2\/supertag?post=372670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}