{"id":378346,"date":"2018-10-01T13:42:51","date_gmt":"2018-10-01T11:42:51","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=378346"},"modified":"2018-10-01T13:44:02","modified_gmt":"2018-10-01T11:44:02","slug":"slovenski-mediji-lani-ustvarjali-dobicek-najvec-je-zasluzil-pro-plus","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/vip\/slovenski-mediji-lani-ustvarjali-dobicek-najvec-je-zasluzil-pro-plus\/","title":{"rendered":"Slovenski mediji lani ustvarjali dobi\u010dek, najve\u010d je zaslu\u017eil Pro Plus"},"content":{"rendered":"

Podatki ka\u017eejo, da je gospodarsko prebujanje v zadnjih letih spodbudno vplivalo tudi na medije, ugotavljajo v uredni\u0161tvu revije Marketing magazin, kjer so pri analizi uporabili podatke Agencije RS za javnopravne evidence in storitve (Ajpes) za 103 medije v dr\u017eavi.<\/p>\n

Najvi\u0161jo rast prihodkov je tretje leto zapored bele\u017eil Salomon, ki je ustvaril 54 milijonov evrov \u010distih prihodkov od prodaje oz. 10 milijonov ve\u010d kot predlani. Salomon med drugim izdaja Salomonov oglasnik, \u0161portni dnevnik Ekipa SN, radie Aktual, Salomon in Veseljak ter tednik Reporter.<\/p>\n

Dru\u017eba Pro Plus, ki med drugim izdaja televizijska programa Pop TV in Kanal A, je prihodke povi\u0161ala za osem milijonov evrov na 60,5 milijona evrov, \u010dasnik Ve\u010der za dva milijona na 10,5 milijona evrov. Televiziji Planet TV in TV3 sta prihodke povi\u0161ali za po poldrugi milijon evrov.<\/p>\n

Trend padanja prihodkov je \u0161e vedno najbolj opazen pri zalo\u017enikih tiskanih medijev, pri \u010demer je najvi\u0161ji padec prometa v lanskem letu ob\u010dutil zalo\u017enik revij Videotop, katerega prihodki so padli za 4,5 milijona evrov. Pri Mladinski knjigi Zalo\u017ebi, Dnevniku in Delu je bil promet ni\u017eji za po okoli 700.000 evrov, televizija Pink TV, spletni portal Siol.net in najve\u010dja slovenska radijska mre\u017ea Infonet (Radio1) so imeli za okoli pol milijona evrov ni\u017eje prihodke.<\/p>\n

Najvi\u0161ji dobi\u010dek je ustvarila dru\u017eba Pro Plus, ki je po petmilijonski izgubi iz leta 2016 lani zabele\u017eila pet milijonov evrov dobi\u010dka. Sledila sta ponudnik zunanjega ogla\u0161evanja Europlakat z 1,6 milijona evrov dobi\u010dka in \u010dasopisna hi\u0161a Delo z 1,3 milijona evrov dobi\u010dka.<\/p>\n

Med medije z negativnimi \u0161tevilkami so se v lanskem letu zapisale predvsem televizije, med njimi v najve\u010dji meri Planet TV, ki mu je sicer v letu dni uspelo zmanj\u0161ati izgubo s 13 milijonov na okoli \u0161est milijonov evrov. \u010carli TV je imel milijon evrov izgube, spletni portal Siol.net pa 768.000 evrov. Podobne negativne \u0161tevilke bele\u017eijo tudi pri televiziji MTV Adria, v rde\u010dih \u0161tevilkah pa so se zna\u0161li tudi \u0160port TV, TV3 in NovaTV24, ugotavljajo pri Marketing magazinu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mediji v Sloveniji so lani po ve\u010d zaporednih letih izgube poslovali pozitivno – imeli so \u0161tiri milijone evrov skupnega \u010distega dobi\u010dka, potem ko so predlani bele\u017eili 13 milijonov evrov izgube. Prihodke od prodaje so zvi\u0161ali za pet odstotkov na 447 milijonov evrov, je na podlagi podatkov Ajpesa danes objavil Marketing magazin.<\/p>\n","protected":false},"author":7,"featured_media":378347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1093],"tags":[2391,4615,1595,4505],"source":[4511],"supertag":[7541],"acf":[],"yoast_head":"\nSlovenski mediji lani ustvarjali dobi\u010dek, najve\u010d je zaslu\u017eil Pro Plus - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/vip\/slovenski-mediji-lani-ustvarjali-dobicek-najvec-je-zasluzil-pro-plus\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slovenski mediji lani ustvarjali dobi\u010dek, najve\u010d je zaslu\u017eil Pro Plus - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Mediji v Sloveniji so lani po ve\u010d zaporednih letih izgube poslovali pozitivno - imeli so \u0161tiri milijone evrov skupnega \u010distega dobi\u010dka, potem ko so predlani bele\u017eili 13 milijonov evrov izgube. 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P., STA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"A. P., STA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/vip\/slovenski-mediji-lani-ustvarjali-dobicek-najvec-je-zasluzil-pro-plus\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/vip\/slovenski-mediji-lani-ustvarjali-dobicek-najvec-je-zasluzil-pro-plus\/\"},\"author\":{\"name\":\"A. 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