{"id":380337,"date":"2018-11-04T11:13:41","date_gmt":"2018-11-04T10:13:41","guid":{"rendered":"https:\/\/hudo.com\/si\/2018\/11\/04\/facebook-vam-zeli-prikazovati-se-vec-oglasov\/"},"modified":"2018-11-04T11:13:41","modified_gmt":"2018-11-04T10:13:41","slug":"facebook-vam-zeli-prikazovati-se-vec-oglasov","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/lifestyle\/facebook-vam-zeli-prikazovati-se-vec-oglasov\/","title":{"rendered":"Facebook vam \u017eeli prikazovati \u0161e ve\u010d oglasov"},"content":{"rendered":"<p>Vse ve\u010d uporabnikov Facebooka deli svoje objave v manj\u0161ih krogih prijateljev in ne ve\u010d na \u010dasovnici, ki ponuja veliko prostora za oglase in odkoder v podjetje prihaja tudi glavnina prihodkov od ogla\u0161evanja, je pred dnevi ob predstavitvi \u010detrtletnih poslovnih rezultatov povedal Zuckerberg.<\/p>\n<h2>Ljudje postali imuni na oglase<\/h2>\n<p>Kot je pojasnil, \u0161tevilni uporabniki vedno redkeje prikli\u010dejo za\u010detno stran dru\u017ebenega omre\u017eja s \u010dasovnico in oglasi, pa\u010d pa svoje vsebine, kot so fotografije, sporo\u010dila in videi, delijo v manj\u0161ih zaprtih skupinah, kjer oglasov ni oz. jih je zelo malo. Poleg tega se preusmerjajo na druge platforme. Zuckerberg je denimo omenil, da vse ve\u010d ljudi uporablja aplikacijo za komuniciranje Whatsapp, ki je sicer od leta 2013 prav tako v Facebookovi lasti.<\/p>\n<p>A Facebook doslej s tem \u0161e ni slu\u017eil toliko, kot bi si \u017eelel, je Zuckerberg dejal po poro\u010danju tujih tiskovnih agencij. Facebook mora zato najti nove poti do ogla\u0161evalcev, je dodal.<\/p>\n<p>Ustanovitelja Whatsappa Jan Koum in Brian Acton sta uvedbi oglasnih sporo\u010dil v svoji aplikaciji vedno nasprotovala. Vendar sta medtem iz podjetja \u017ee od\u0161la in podpredsednik Chris Daniels je pred dnevi potrdil, da pri Whatsappu na\u010drtujejo uvedbo oglasov. &#8220;Oglasna sporo\u010dila se bodo pojavila v funkciji status. To bo glavni vir monetizacije za podjetje,&#8221; je dejal.<\/p>\n<h2>Facebook izgublja uporabnike<\/h2>\n<p>Podatki za prej\u0161nje \u010detrtletje ka\u017eejo, da je Facebook \u017ee drugo \u010detrtletje zapored v Evropi izgubil milijon uporabnikov in jih ima zdaj na stari celini 375 milijonov. Pri spletnem dru\u017ebenem omre\u017eju so \u017ee pred \u010dasom posvarili, da bo splo\u0161na uredba o varstvu osebnih podatkov, ki je v veljavi od konca maja, ote\u017eila poslovanje v Evropi.<\/p>\n<p>Gledano po vsem svetu se sicer \u0161tevilo uporabnikov pove\u010duje. \u0160tevilo vsaj enkrat mese\u010dno aktivnih uporabnikov Facebooka se je v zadnjih treh mesecih pove\u010dalo z 2,23 na 2,27 milijarde. In tudi \u010detrtletni prihodki od ogla\u0161evanja so se pove\u010dali: na letni ravni za pribli\u017eno tretjino na 13,7 milijarde dolarjev. Dobi\u010dek je porasel za devet odstotkov na 1,34 milijarde dolarjev, je v torek povedal Zuckerberg.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010ceprav je dru\u017ebeno omre\u017eje Facebook pred dnevi poro\u010dalo o rasti \u010detrtletnih prihodkov in vrednost delnice raste, pa se obna\u0161anje njegovih uporabnikov spreminja, zato bo v prihodnosti vse te\u017eje slu\u017eilo denar z oglasi. Ustanovitelj in \u0161ef Facebooka Mark Zuckerberg zato pravi, da morajo najti nove poti do ogla\u0161evalcev.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1091],"tags":[2053,2327],"source":[1522,1518,1527],"supertag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook vam \u017eeli prikazovati \u0161e ve\u010d oglasov - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/lifestyle\/facebook-vam-zeli-prikazovati-se-vec-oglasov\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook vam \u017eeli prikazovati \u0161e ve\u010d oglasov - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"\u010ceprav je dru\u017ebeno omre\u017eje Facebook pred dnevi poro\u010dalo o rasti \u010detrtletnih prihodkov in vrednost delnice raste, pa se obna\u0161anje njegovih uporabnikov spreminja, zato bo v prihodnosti vse te\u017eje slu\u017eilo denar z oglasi. 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