{"id":381596,"date":"2018-11-23T14:54:59","date_gmt":"2018-11-23T13:54:59","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=381596"},"modified":"2018-11-23T14:54:59","modified_gmt":"2018-11-23T13:54:59","slug":"konec-slovenske-turisticne-kampanje-s-sloganom-make-new-memories","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/lifestyle\/konec-slovenske-turisticne-kampanje-s-sloganom-make-new-memories\/","title":{"rendered":"Konec slovenske turisti\u010dne kampanje s sloganom Make New Memories"},"content":{"rendered":"<p>Globalna digitalna kampanja STO, vredna 1,4 milijona evrov, je letos potekala v 17 dr\u017eavah. V Evropi se je odvijala v Nem\u010diji, Italiji, Avstriji, Veliki Britaniji in Irski, Franciji, v Rusiji, na \u010de\u0161kem in poljskem trgu, v dr\u017eavah Beneluksa, v \u0160vici ter na Finskem in na Danskem. \u010cez lu\u017eo pa je komunikacija potekala v ZDA in v Kanadi.<\/p>\n<p>Kampanja je potekala v \u0161estih ogla\u0161evalskih valih, od 1. marca do 15. novembra, z vmesno prekinitvijo v \u010dasu visoke sezone. &#8220;S tem smo \u017eeleli pove\u010dati turisti\u010dni obisk pred in po visoki sezoni in slediti cilju uravnote\u017eenosti turisti\u010dnih tokov, 365 dni v letu,&#8221; so sporo\u010dili z STO.<\/p>\n<p>Digitalno ogla\u0161evanje je temeljilo na vsebinskem marketingu, ki so ga izvajali prek \u010dlankov na pomembnih globalnih medijih: Focus.de, Sueddeutsche.de, Kleinezeitung.at, Repubblica.it, Cnn.com, Lenta.ru in Travel.ru ter Bluewin.ch, Hs.fi, Wanderlust.co.uk in Nu.nl. Doslej so prek omenjenih kanalov zabele\u017eili 385.089 branj. &#8220;\u010clanki na ve\u010dini medijev ostajajo objavljeni in bodo bralcem dostopni tudi v prihodnje,&#8221; so dodali.<\/p>\n<p>Ciljne skupine slovenskega turizma so nagovarjali tudi prek dru\u017ebenih omre\u017eij, kot sta Facebook in Instagram, na katerih so ustvarili skoraj 140 milijonov prikazov oglasov, in Vkontakte, na katerem je bilo slabih 70.000 klikov. &#8220;Oglase na teh kanalih smo letos servirali \u0161e bolj ciljno &#8211; ne zgolj po tematikah (dobro po\u010dutje, narava, aktivne po\u010ditnice, mesta in kultura, gastronomija ter zima) &#8211; temve\u010d tudi glede na to, ali smo nagovarjali posameznike, pare ali dru\u017eine,&#8221; so dodali.<\/p>\n<p>Tako so se denimo v Nem\u010diji in Avstriji na oglase s podro\u010dja dobrega po\u010dutja najbolje odzivale dru\u017eine, na oglase za aktivne po\u010ditnice pa posamezniki. Tudi v Italiji je bilo na prvem mestu dobro po\u010dutje za dru\u017eine, medtem ko so bila mesta najbolj privla\u010dna parom.<\/p>\n<p>Slika je povsem druga\u010dna v Veliki Britaniji in na Irskem, kjer so bili najbolj odzivni oglasi za mesta, namenjeni parom, medtem ko so se na aktivne po\u010ditnice najbolje odzivali posamezniki. V Franciji so bili najbolj odzivni oglasi ponudbe dobrega po\u010dutja, namenjeni posameznikom, Ruse pa so najbolj prepri\u010dali oglasi z naslova aktivnih po\u010ditnic, pri \u010demer sta precej enakovredno dober odziv generirali tematiki narava in dobro po\u010dutje, veliko pa ni zaostala niti gastronomija.<\/p>\n<p>Z naslova nativnega ogla\u0161evanja prek mre\u017ee Outbrain so na STO zabele\u017eili skoraj 200.000 klikov na oglase, na Youtube kanalu pa ve\u010d kot osem milijonov video ogledov. Prek ogla\u0161evanja na Google in Yandex so zabele\u017eili \u010dez 376.000 klikov.<\/p>\n<p>&#8220;Slovenska turisti\u010dna organizacija bo prihodnje leto z digitalnim nagovarjanjem nadaljevala z novim kreativno-komunikacijskim pristopom vendar z enakim ciljem: da Slovenijo tudi navzven predstavi kot edinstveno, zeleno destinacijo, ki jo je vsekakor treba obiskati,&#8221; so \u0161e poudarili na STO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zaklju\u010dil se je \u0161e jesenski del leto\u0161nje globalne turisti\u010dne kampanje pod taktirko Slovenske turisti\u010dne organizacije (STO). S tem se poslavlja tudi slogan Make New Memories (ustvarjajte nove spomine), saj bo STO prihodnje leto z digitalnim nagovarjanjem nadaljevala z novim kreativno-komunikacijskim pristopom.<\/p>\n","protected":false},"author":7,"featured_media":381597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1091],"tags":[1595,6576,1917],"source":[4511],"supertag":[7541],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Konec slovenske turisti\u010dne kampanje s sloganom Make New Memories - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/lifestyle\/konec-slovenske-turisticne-kampanje-s-sloganom-make-new-memories\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konec slovenske turisti\u010dne kampanje s sloganom Make New Memories - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Zaklju\u010dil se je \u0161e jesenski del leto\u0161nje globalne turisti\u010dne kampanje pod taktirko Slovenske turisti\u010dne organizacije (STO). S tem se poslavlja tudi slogan Make New Memories (ustvarjajte nove spomine), saj bo STO prihodnje leto z digitalnim nagovarjanjem nadaljevala z novim kreativno-komunikacijskim pristopom.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/lifestyle\/konec-slovenske-turisticne-kampanje-s-sloganom-make-new-memories\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-23T13:54:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2018\/11\/memories.png\" \/>\n\t<meta property=\"og:image:width\" content=\"862\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"A. 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