{"id":387673,"date":"2019-01-14T08:10:25","date_gmt":"2019-01-14T07:10:25","guid":{"rendered":"https:\/\/hudo.com\/si\/2019\/01\/14\/slovenija-je-turisticna-destinacija-za-nezahtevne-goste\/"},"modified":"2019-01-14T08:10:25","modified_gmt":"2019-01-14T07:10:25","slug":"slovenija-je-turisticna-destinacija-za-nezahtevne-goste","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/lifestyle\/slovenija-je-turisticna-destinacija-za-nezahtevne-goste\/","title":{"rendered":"Slovenija je turisti\u010dna destinacija za nezahtevne goste"},"content":{"rendered":"<figure>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"320\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/moski.hudo.com\/wp-content\/uploads\/2019\/01\/profimedia-0006312472-320x155.jpg\" data-srcset=\"https:\/\/moski.hudo.com\/wp-content\/uploads\/2019\/01\/profimedia-0006312472-660x320.jpg 660w,https:\/\/moski.hudo.com\/wp-content\/uploads\/2019\/01\/profimedia-0006312472-320x155.jpg 330w\" sizes=\"(max-width: 660px) 100vw, 660px\"\/><figcaption>foto:Profimedia<\/figcaption><\/figure>\n<p>Analiza komunikacije spletnih uporabnikov je bila opravljena z namenom pridobiti vpogled v organsko komunikacijo o Sloveniji in na osnovi tega posredno dobiti predloge za repozicioniranje Slovenije kot turisti\u010dne destinacije, pojasnjujejo na STO.<\/p>\n<h2>Ni\u010d posebnega<\/h2>\n<p>Organizacija je analizirala spletna mnenja, vpra\u0161anja in povpra\u0161evanja popotnikov in turistov na ciljnih trgih Slovenije: v Avstriji, Nem\u010diji, Italiji, Zdru\u017eenem kraljestvu, Franciji, \u0160vici in v dr\u017eavah Beneluksa.<\/p>\n<p>&#8220;Na osnovi zadnjih raziskav ugotavljamo, da je Slovenija percipirana kot destinacija, druga\u010dna od mno\u017ei\u010dnega turizma, ne pa tudi kot destinacija s ponudbo za zahtevnega gosta ali destinacija, kjer so gosti pripravljeni pla\u010dati ve\u010d, niti kot destinacija z edinstvenimi nastanitvami in do\u017eivetji, kar predstavlja najve\u010dji izziv slovenskega turizma,&#8221; so zapisali na STO.<\/p>\n<p>Analiza ka\u017ee, da se kot buti\u010dni med spletnimi uporabniki redno omenjajo Pariz, Benetke, Italija, Gr\u010dija ter daljni otoki in dr\u017eave. Slovenija je na drugi strani kot buti\u010dna destinacija omenjena le v uredni\u0161kih oziroma strokovnih \u010dlankih, medtem ko uporabniki v zvezi z njo le redko izpostavljajo elemente buti\u010dnosti.<\/p>\n<p>Med slednjimi so raziskovalci zaznali besede, kot so majhna, \u010darobna narava in skriti dragulj. Zametke percepcije edinstvenosti oz. buti\u010dnosti so na\u0161li tudi na podro\u010dju kulinarike in glampinga, uporabniki pa so omenjali nekatere edinstvene slovenske znamenitosti, kot je Postojnska jama.<\/p>\n<h2>Pozitivne so dostopne cene<\/h2>\n<p>Na negativni strani pa so uporabniki Slovenijo opisovali kot neopazno, spregledano, nezanimivo, dokler je ne do\u017eivi\u0161, ter neturisti\u010dno. Izpostavljali so tudi me\u0161anje razli\u010dnih stilov in nekonsistentnost ponudbe.<\/p>\n<p>Med pozitivnimi vtisi prevladuje ta o mirnosti in lepi naravi po dostopnih cenah. Med negativnimi pa turisti izpostavljajo prenatrpanost nekaterih destinacij ter turisti\u010dno nerazvitost &#8211; denimo na podro\u010dju infrastrukture, slab\u0161e muzejske ponudbe izven Ljubljane, \u0161tevilni turisti\u010dni in gostinski lokali so zaprti, te\u017eave so s parkiranjem.<\/p>\n<p>Najpogostej\u0161i klju\u010dni besedi, ki ju v zvezi z na\u0161o dr\u017eavo uporabljajo tujci, sta Bled in narava. Bled je s tem postal tudi najbolj izpostavljena slovenska destinacija med spletnimi uporabniki &#8211; pogosto je turisti\u010dni biser celo ena\u010den z dr\u017eavo ali pa njenemu imenu nadrejen, torej da turisti poznajo Bled, ne vedo pa, v kateri dr\u017eavi se nahaja.<\/p>\n<p>Drugim v ogled obiskovalci najbolj priporo\u010dajo zahodni del Alpske makrodestinacije (Bled s sotesko Vintgar, Bohinj, ki je opisan kot bolj avtenti\u010den, Dolina So\u010de s krajema Bovec in Kobarid), Postojnsko jamo, Ljubljano in Piran. Razo\u010darajo pa jih Portoro\u017e, Celje, \u0160kofja Loka in Maribor.<\/p>\n<p>Hrana je po oceni obiskovalcev zadovoljiva s posameznimi prese\u017eki, pri nastanitvah pa velja percepcija, da te niso razko\u0161ne. Najbolje so ocenjene aktivnosti v naravi, pri \u010demer pa prav tako manjka prese\u017ekov. Kot bolj posebna do\u017eivetja se omenja canyoning, obisk vinogradov, v posameznih primerih obisk jam, jadralno padalstvo ter te\u010daji kuhanja in prehranske turisti\u010dne ture.<\/p>\n<p>&#8220;Slovenija bi morala bolje izpostavljati svoje edinstvene produkte, ki jih druge destinacije nimajo, jim dodati elemente ekskluzivnosti in trajnostnega turizma ter jih povezati v zgodbo,&#8221; na podlagi analize ugotavljajo v STO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slovenska turisti\u010dna organizacija (STO) je analizirala komunikacijo spletnih uporabnikov iz izbranih tujih dr\u017eav. Mnenja ka\u017eejo, da Slovenija med tujci ne velja za destinacijo s ponudbo za zahtevnega gosta ali destinacijo, kjer so gosti pripravljeni pla\u010dati ve\u010d. Prav tako ne izstopa kot destinacija z edinstvenimi nastanitvami in do\u017eivetji.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1091],"tags":[1595,4151,1917],"source":[1522,1518,1581],"supertag":[7541],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Slovenija je turisti\u010dna destinacija za nezahtevne goste - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/lifestyle\/slovenija-je-turisticna-destinacija-za-nezahtevne-goste\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slovenija je turisti\u010dna destinacija za nezahtevne goste - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Slovenska turisti\u010dna organizacija (STO) je analizirala komunikacijo spletnih uporabnikov iz izbranih tujih dr\u017eav. Mnenja ka\u017eejo, da Slovenija med tujci ne velja za destinacijo s ponudbo za zahtevnega gosta ali destinacijo, kjer so gosti pripravljeni pla\u010dati ve\u010d. 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