{"id":398395,"date":"2019-05-10T20:03:15","date_gmt":"2019-05-10T18:03:15","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=398395"},"modified":"2019-05-10T20:03:15","modified_gmt":"2019-05-10T18:03:15","slug":"prek-national-geographica-slovenijo-spoznali-milijoni-ljudi-po-vsem-svetu","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/prek-national-geographica-slovenijo-spoznali-milijoni-ljudi-po-vsem-svetu\/","title":{"rendered":"Prek National Geographica Slovenijo spoznali milijoni ljudi po vsem svetu"},"content":{"rendered":"

Kampanja National Geographica je prinesla ve\u010d kot 8,5 milijona prikazov oglasov na portalih in blizu 15 milijonov prikazov oglasov na dru\u017ebenih kanalih tega medija. Video galerije in \u010dlanke si je ogledalo ve\u010d kot 222.000 edinstvenih uporabnikov, so danes sporo\u010dili z STO.<\/p>\n

Najuspe\u0161nej\u0161a objava je bila objavljena na zidu profila National Geographic na spletnem dru\u017ebenem omre\u017eju Instagram, ki je dosegla ve\u010d kot 150.000 v\u0161e\u010dkov.<\/p>\n

Video in fotografske vsebine, uporabljene v kampanji, je ekipa National Geographica ustvarila v dveh obiskih Slovenije. Video zgodbe o Sloveniji so podkrepili z do\u017eivljanjem skozi o\u010di Cirila Jazbeca, ve\u010dkrat nagrajenega fotografa, ki z National Geographicom sodeluje od leta 2014.<\/p>\n

V kampanji so Slovenijo predstavljali skozi zgodbo o \u0161tirih naravnih elementih – zrak, voda, zemlja in ogenj – in sicer kot destinacijo, ki jo je vredno obiskati v vseh \u0161tirih letnih \u010dasih. Vsebine bodo na portalih ostale dostopne tudi po zaklju\u010deni kampanji in bodo \u0161e naprej nudile informacije o Sloveniji.<\/p>\n

“V iskanju navdiha za naslednji oddih smo nenehno izpostavljeni veliki koli\u010dini informacij. V tem procesu odigrajo pomembno vlogo globalno prepoznavni in vplivni mediji, ki jim zaupa tudi strokovna in \u0161iroka javnost,” je poudarila direktorica STO Maja Pak. Kot je dodala, je National Geographic medij, ki je skozi leta uspel ohraniti relevantnost ter izredno visoko stopnjo zaupanja.<\/p>\n

“V okviru tega sodelovanja smo \u017eeleli nagovoriti ciljno skupino, ki jo navdu\u0161ujejo narava, kultura in avtenti\u010dna do\u017eivetja, ter tako okrepiti podobo Slovenije kot de\u017eele izjemnih naravnih lepot in zelenega ravnanja. Ta cilj smo dosegli z vrhunsko produkcijo video in foto vsebin, s katerimi smo prek pravega partnerstva ustvarili \u010dez 23,5 milijonov prikazov,” je \u0161e poudarila ob koncu kampanje.<\/p>\n

Predstavitev Slovenije na komunikacijskih kanalih National Geographica je bila tudi nagrajena; v okviru svetovne turisti\u010dne borze ITB Berlin je prejela zlato nagrado The Golden City Gate.<\/p>\n","protected":false},"excerpt":{"rendered":"

Na digitalnih kanalih medija National Geographic je od 14. januarja do 21. aprila v sodelovanju s Slovensko turisti\u010dno organizacijo (STO) potekala digitalna kampanja, ki je predstavljala Slovenijo. Na STO so zadovoljni z rezultati, saj so bili obiskovalcem spletnih portalov in dru\u017ebenih omre\u017eij oglasi prikazani ve\u010dmilijonkrat.<\/p>\n","protected":false},"author":8,"featured_media":284002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[5571,1595,1917],"source":[4511],"supertag":[7541],"acf":[],"yoast_head":"\nPrek National Geographica Slovenijo spoznali milijoni ljudi po vsem svetu - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/prek-national-geographica-slovenijo-spoznali-milijoni-ljudi-po-vsem-svetu\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prek National Geographica Slovenijo spoznali milijoni ljudi po vsem svetu - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Na digitalnih kanalih medija National Geographic je od 14. januarja do 21. aprila v sodelovanju s Slovensko turisti\u010dno organizacijo (STO) potekala digitalna kampanja, ki je predstavljala Slovenijo. Na STO so zadovoljni z rezultati, saj so bili obiskovalcem spletnih portalov in dru\u017ebenih omre\u017eij oglasi prikazani ve\u010dmilijonkrat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/aktualno\/prek-national-geographica-slovenijo-spoznali-milijoni-ljudi-po-vsem-svetu\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-10T18:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2017\/08\/profimedia-0303011012.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"834\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"M. N., STA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"M. N., STA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/prek-national-geographica-slovenijo-spoznali-milijoni-ljudi-po-vsem-svetu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/prek-national-geographica-slovenijo-spoznali-milijoni-ljudi-po-vsem-svetu\/\"},\"author\":{\"name\":\"M. 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