{"id":399447,"date":"2019-05-30T09:37:04","date_gmt":"2019-05-30T07:37:04","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=399447"},"modified":"2019-05-30T10:46:41","modified_gmt":"2019-05-30T08:46:41","slug":"na-24-slovenski-marketinski-konferenci-o-obdelavi-podatkov-in-naprednih-tehnologijah","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/na-24-slovenski-marketinski-konferenci-o-obdelavi-podatkov-in-naprednih-tehnologijah\/","title":{"rendered":"24. Slovenska marketin\u0161ka konferenca v znamenju tehnologij za obvladovanje podatkov"},"content":{"rendered":"

Organizatorji osrednjega slovenskega marketin\u0161kega dogodka verjamejo, <\/span>da je marketing pomembno gonilo rasti znamke oz. podjetja, zato mora dobro razumeti svojo vlogo. Sodelujo\u010di so zato na \u017ee 24. Slovenski marketin\u0161ki konferenci, ki jo je povezovala Bernarda \u017darn,\u00a0skozi primere iskali taktike in razli\u010dne na\u010dine za rast.<\/span><\/p>\n

\"\"
Povezovalka dogodka Bernarda \u017darn (foto:SMK)<\/figcaption><\/figure>\n

Prihodnost je v podatkih<\/h2>\n

Strokovnjaki iz podjetja<\/span> BehaviourExchange<\/span><\/a> so prepri\u010dani, da je za doseganje strate\u0161kih ciljev in rasti podjetja klju\u010dna taktika spremljanja vedenja kupcev in obdelave podatkov o njihovih spletnih aktivnostih, ki jo v angle\u0161\u010dini imenujemo <\/span>customer intelligence <\/span><\/i>(CI). Ta podjetjem omogo\u010da vzpostavljanje globljih odnosov s posamezniki in hkrati izbolj\u0161uje u\u010dinkovitost vseh marketin\u0161kih aktivnosti.<\/span><\/p>\n

Le podjetje, ki razume potrebe svojih spletnih obiskovalcev in kupcev, lahko namre\u010d izbolj\u0161a njihovo zadovoljstvo. S tem gradi ve\u010djo zvestobo kupcev, spodbuja \u017eelene aktivnosti na svojem spletnem mestu in tako spletne obiskovalce veliko hitreje in u\u010dinkoviteje pretvarja v kupce. Izbolj\u0161an je torej celoten nakupni proces, s \u010dimer se pove\u010da prodaja, tako na spletu kot tudi v fizi\u010dnih trgovinah…in raste!<\/span><\/p>\n

Dejstvo je, da lahko podjetju rast zagotavlja le tisti, ki ima v lasti prave podatke in jih zna tudi uporabiti, trdijo\u00a0pri BehaviourExchange<\/a>. Njihova platforma se\u00a0je predstavila na 24. Slovenski marketin\u0161ki konferenci kot pokrovitelj posebnega panela z naslovom \u00bbMaster your growth \u2013 Obvladajmo podatke\u00ab<\/b>, ki\u00a0je bila na sporedu prvi dan konference.<\/p><\/blockquote>\n

Vloga\u00a0podatkov o kupcih (CI) v\u00a0sodobnem marketingu<\/h2>\n

Spremljanje, analiza in razumevanje vedenja spletnih obiskovalcev in kupcev so klju\u010dne aktivnosti znotraj vsake sodobne marketin\u0161ke strategije, saj to podjetjem omogo\u010da pridobivanje kakovostnih povratnih informacij o izku\u0161njah kupcev. CI omogo\u010da personalizirano komunikacijo z obiskovalci ali kupci preko razli\u010dnih kanalov in naprav, podjetja pa posledi\u010dno lahko ponudijo \u2018pravi izdelek pravemu kupcu ob pravem \u010dasu\u2019.<\/span><\/p>\n

S pomo\u010djo podatkov o kupcih podjetja oblikujejo ponudbe izdelkov in storitev tako, da upo\u0161tevajo interese potencialnih kupcev, prodajno strategijo pa oblikujejo glede na podatke o preteklem vedenju kupcev. Pri tem lahko prilagodijo komunikacijsko strategijo glede na to, kateri kanal je naju\u010dinkovitej\u0161i. Podatki podjetjem pomagajo razumeti tudi, kaj potro\u0161nika motivira k nakupu njihovega produkta in kaj jih morda odvrne od tega. Hkrati ta poglobljen vpogled v kup\u010devo \u2018du\u0161o\u2019 omogo\u010da vzpostavitev tesnej\u0161ega, osebnega odnosa, kar pove\u010duje zaupanje in lojalnost.<\/span><\/p>\n

Podjetja, ki odlo\u010devanje in na\u010drtovanje gradijo na podlagi analize podatkov o kupcih, lahko ob tem pove\u010dajo svojo poslovno agilnost in fleksibilnost ter z lahkoto racionalizirajo obstoje\u010da tr\u017ena prizadevanja in marketin\u0161ke stro\u0161ke.<\/span><\/p>\n

Preberite\u00a0ve\u010d o\u00a0naprednih marketin\u0161kih re\u0161itvah in obdelavi podatkov o kupcih s tehnologijo BehaviourExchange.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Zbiranje in obdelava podatkov o kupcih in njihovem vedenju na spletu je danes nepogre\u0161ljivo orodje podjetij, usmerjenih v rast. Prav rast pa je bila osrednja tema 24. Slovenske marketin\u0161ke konference, ki so se je udele\u017eili tudi predstavniki projekta BehaviourExchange.<\/p>\n","protected":false},"author":18,"featured_media":399583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[10212,12207,1595],"source":[4511],"supertag":[],"acf":[],"yoast_head":"\n24. Slovenska marketin\u0161ka konferenca v znamenju tehnologij za obvladovanje podatkov - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/na-24-slovenski-marketinski-konferenci-o-obdelavi-podatkov-in-naprednih-tehnologijah\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"24. Slovenska marketin\u0161ka konferenca v znamenju tehnologij za obvladovanje podatkov - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Zbiranje in obdelava podatkov o kupcih in njihovem vedenju na spletu je danes nepogre\u0161ljivo orodje podjetij, usmerjenih v rast. Prav rast pa je bila osrednja tema 24. 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