{"id":399456,"date":"2019-05-30T10:33:12","date_gmt":"2019-05-30T08:33:12","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=399456"},"modified":"2019-05-30T10:33:38","modified_gmt":"2019-05-30T08:33:38","slug":"kako-podjetje-v-dobi-instant-resitev-sprejema-pametne-odlocitve","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/kako-podjetje-v-dobi-instant-resitev-sprejema-pametne-odlocitve\/","title":{"rendered":"Kako lahko v dobi instant re\u0161itev sprejemamo pametne odlo\u010ditve"},"content":{"rendered":"

Na leto\u0161nji konferenci SKOJ<\/a> se\u00a0je vse vrtelo okoli besede instant <\/em>in izzivov, ki jih za podjetja predstavlja pre\u017eivetje v dobi hitrosti.<\/p>\n

Pametne odlo\u010ditve v dobi hitrosti<\/h2>\n

Na\u0161e \u017eivljenje postaja vedno bolj instant, so se strinjali sodelujo\u010di na dogodku, ki ga je v torek, 21. in sredo, 22. maja, gostil hotel Slovenija v Portoro\u017eu. Za sprejemanje odlo\u010ditev imamo na voljo vedno manj \u010dasa, zato iz zagat i\u0161\u010demo instant re\u0161itve. Nekatere re\u0161itve so bolj\u0161e, druge slab\u0161e.<\/p>\n

Na konferenci\u00a0so zato s pomo\u010djo strokovnjakov in praktikov\u00a0z razli\u010dnih podro\u010dij\u00a0delili prakti\u010dne nasvete pri uporabi sodobnih orodij\u00a0in odstirali slabosti pojava instant in razmi\u0161ljali o tem, kako se jim je mo\u010d zoperstaviti. Velik poudarek je bil tudi na novih tehnologijah in orodjih, ki s pomo\u010djo umetne inteligence in obdelave podatkov podjetjem in drugim sporo\u010devalcem omogo\u010dajo bolj u\u010dinkovito komuniciranje in hitrej\u0161e sprejemanje odlo\u010ditev.<\/p>\n

Mo\u010d podatkov<\/h2>\n

\"\"<\/p>\n

Pri slovenskem podjetju BehaviourExchange<\/span><\/a>, ki razvija tehnologije za spremljanje, analizo in razumevanje vedenja\u00a0 obiskovalcev spletnih strani, so prepri\u010dani, da\u00a0je hitro odzivanje na dogajanje v okolici danes nemogo\u010de brez obvladovanja podatkov. Le s pomo\u010djo pravih podatkov lahko namre\u010d sprejemamo pametne odlo\u010ditve. Poleg potrebe po hitrem odzivanju pa podjetja danes vse bolj ob\u010dutijo \u0161e drugo plat te instant kulture, ki se odra\u017ea v pri\u010dakovanjih ljudi do komunikatorjev. Potro\u0161niki danes pri\u010dakujejo personalizirana sporo\u010dila v vsaki situaciji, v nasprotnem primeru so zanje bolj ali manj gluhi (in slepi).<\/p>\n

Zbiranje in napredna obdelava podatkov je po njihovem mnenju danes klju\u010dnega pomena za komunikacijsko uspe\u0161nost in u\u010dinkovitost, pa naj gre za oglase, PR, imformativne vsebine, kampanje nevladnih organizacij, politi\u010dna sporo\u010dila ali kakr\u0161no koli drugo spletno vsebino.<\/p>\n

Ve\u010d o tehnologiji BehaviourExchange, ki podjetjem omogo\u010da avtomatsko prilagajanje komunikacije vsakemu pozamezniku.<\/a><\/h3>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Predstavniki slovenske inovacije na podro\u010dju personalizirane komunikacije BehaviourExchange so se udele\u017eili 22. Slovenske konference odnosov z javnostmi, kjer je bilo govora predvsem o soo\u010danju z izzivi, ki jih prina\u0161a t.i. doba hitrosti<\/p>\n","protected":false},"author":18,"featured_media":399597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[10212,1595],"source":[4511],"supertag":[],"acf":[],"yoast_head":"\nKako lahko v dobi instant re\u0161itev sprejemamo pametne odlo\u010ditve - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/kako-podjetje-v-dobi-instant-resitev-sprejema-pametne-odlocitve\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako lahko v dobi instant re\u0161itev sprejemamo pametne odlo\u010ditve - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Predstavniki slovenske inovacije na podro\u010dju personalizirane komunikacije BehaviourExchange so se udele\u017eili 22. Slovenske konference odnosov z javnostmi, kjer je bilo govora predvsem o soo\u010danju z izzivi, ki jih prina\u0161a t.i. doba hitrosti\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/aktualno\/kako-podjetje-v-dobi-instant-resitev-sprejema-pametne-odlocitve\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-30T08:33:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-30T08:33:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2010\/05\/skoj1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"A. 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