{"id":400712,"date":"2019-06-16T11:30:15","date_gmt":"2019-06-16T09:30:15","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=400712"},"modified":"2019-06-16T11:30:15","modified_gmt":"2019-06-16T09:30:15","slug":"slovenska-turisticna-organizacija-je-zadovoljna-z-izkupickom-kampanje-feel-slovenia-way-s-katero-se-je-v-16-drzavah-dvigujeta-prepoznavnost-ugled-slovenije","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/slovenska-turisticna-organizacija-je-zadovoljna-z-izkupickom-kampanje-feel-slovenia-way-s-katero-se-je-v-16-drzavah-dvigujeta-prepoznavnost-ugled-slovenije\/","title":{"rendered":"Slovenska turisti\u010dna organizacija je zadovoljna z izkupi\u010dkom kampanje I feel Slovenia – My Way, s katero se je v 16 dr\u017eavah dvigujeta prepoznavnost in ugled Slovenije"},"content":{"rendered":"

Digitalno kampanjo STO izvaja od 4. marca do sredine novembra. Z njo nagovarja izbrane ciljne skupine na najpomembnej\u0161ih trgih slovenskega turizma s ciljem dviga prepoznavnosti Slovenije kot buti\u010dne destinacije za petzvezdi\u010dna do\u017eivetja in pove\u010danja turisti\u010dnega obiska Slovenije. Ker STO kot pomemben cilj izpostavlja desezonalizacijo, kampanja poteka pred in po glavni sezoni z vmesno prekinitvijo.<\/p>\n

Ogla\u0161evanje poteka v devetih jezikih. Oglasi vodijo na pristajalne strani 35 slovenskih destinacij, povezave v vsebinskih \u010dlankih pa obiskovalca pripeljejo na pristajalne strani alpske, termalno panonske, sredozemske in kra\u0161ke Slovenije ter na stran osrednje Slovenije z Ljubljano na osrednjem turisti\u010dnem portalu.<\/p>\n

“Na oglase v kampanji smo v treh mesecih zabele\u017eili \u017ee skoraj \u0161tiri milijone klikov, s \u010dimer so ljudje izkazali jasen interes, da \u017eelijo o Sloveniji izvedeti ve\u010d,” je poudarila direktorica STO Maja Pak. “Ob koncu poletja kampanjo nadaljujemo z jesensko-zimsko komunikacijo, tokrat deloma tudi na televiziji, saj je Slovenijo konec aprila obiskal BBC in v ta namen ustvaril nove video vsebine,” je dodala.<\/p>\n

Tudi leto\u0161nje digitalno ogla\u0161evanje temelji na vsebinskem marketingu, ki poteka na nekaterih najpomembnej\u0161ih globalnih medijih in prek mre\u017ee Content Garden, ki omogo\u010da, da se en spletni \u010dlanek prikazuje na naboru izbranih medijev v Nem\u010diji, Avstriji in \u0160vici. Pri tem se oblika \u010dlanka prilagaja portalu medija.<\/p>\n

So\u017eitno ogla\u0161evanje poteka na kanalih mre\u017ee Outbrain, iskalno ogla\u0161evanje pa prek iskalnikov Google in Yandex. Pasi\u010dno ogla\u0161evanje, s katerim STO gradi predvsem na fazi zavedanja, pa poteka prek Googlove dinami\u010dne mre\u017ee.<\/p>\n","protected":false},"excerpt":{"rendered":"

Slovenska turisti\u010dna organizacija (STO) je zadovoljna z izkupi\u010dkom globalne digitalne kampanje I feel Slovenia – My Way (Slovenijo \u010dutim – na svoj na\u010din) v prvih treh mesecih. Ustvarjenih je bilo ve\u010d kot 500 milijonov prikazov oglasov, prek katerih se v 16 dr\u017eavah dvigujeta prepoznavnost in ugled Slovenije, so sporo\u010dili iz STO.<\/p>\n","protected":false},"author":8,"featured_media":400713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[1595,11584,6576,1917],"source":[4511],"supertag":[7541],"acf":[],"yoast_head":"\nSlovenska turisti\u010dna organizacija je zadovoljna z izkupi\u010dkom kampanje I feel Slovenia - My Way, s katero se je v 16 dr\u017eavah dvigujeta prepoznavnost in ugled Slovenije - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/slovenska-turisticna-organizacija-je-zadovoljna-z-izkupickom-kampanje-feel-slovenia-way-s-katero-se-je-v-16-drzavah-dvigujeta-prepoznavnost-ugled-slovenije\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slovenska turisti\u010dna organizacija je zadovoljna z izkupi\u010dkom kampanje I feel Slovenia - My Way, s katero se je v 16 dr\u017eavah dvigujeta prepoznavnost in ugled Slovenije - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Slovenska turisti\u010dna organizacija (STO) je zadovoljna z izkupi\u010dkom globalne digitalne kampanje I feel Slovenia - My Way (Slovenijo \u010dutim - na svoj na\u010din) v prvih treh mesecih. 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