{"id":400945,"date":"2019-06-19T12:57:22","date_gmt":"2019-06-19T10:57:22","guid":{"rendered":"https:\/\/hudo.com\/si\/2019\/06\/19\/adidasu-ni-uspelo-razsiriti-zascite-znamenitih-treh-crt\/"},"modified":"2019-06-19T12:57:22","modified_gmt":"2019-06-19T10:57:22","slug":"adidasu-ni-uspelo-razsiriti-zascite-znamenitih-treh-crt","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/lifestyle\/adidasu-ni-uspelo-razsiriti-zascite-znamenitih-treh-crt\/","title":{"rendered":"Adidasu ni uspelo raz\u0161iriti za\u0161\u010dite znamenitih treh \u010drt"},"content":{"rendered":"<figure>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"320\" src=\"image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><figcaption>foto:Profimedia<\/figcaption><\/figure>\n<p>Urad EU za intelektualno lastnino (EUIPO) je sicer leta 2014 Adidasovo raz\u0161iritev za\u0161\u010dite znamke \u017ee potrdil, a je bila ta registracija leta 2016 izni\u010dena. Adidasov belgijski tekmec Shoe Branding Europe je namre\u010d trdil, da niso izpolnjeni pogoji za za\u0161\u010dito, poro\u010dajo tuje tiskovne agencije.<\/p>\n<p>Adidas se je prito\u017eil, a je sodi\u0161\u010de EU danes potrdilo, da znamka, ki vklju\u010duje tri paralelne \u010drte, uporabljene v katerokoli smer, ne vsebuje dovolj prepoznavnih elementov. &#8220;Znamka ne predstavlja vzorca, sestavljenega iz niza enakomerno ponavljajo\u010dih se elementov, temve\u010d je obi\u010dajna figurativna znamka,&#8221; je zapisalo v izjavi.<\/p>\n<p>V nadaljevanju je razsodilo, da oblik uporabe, ki odstopajo od bistvenih zna\u010dilnosti znamke, denimo kombinacije barv (\u010drne \u010drte na beli podlagi), ni mogo\u010de upo\u0161tevati. Dokazov, ki jih je predlo\u017eil Adidas, namre\u010d v tem delu ni upo\u0161teval, ker so se nana\u0161ali na druge znake, zlasti na znake z obratno kombinacijo barv (bele \u010drte na \u010drni podlagi).<\/p>\n<p>Ob tem je sodi\u0161\u010de zavrnilo tudi Adidasov argument, da se je raz\u0161irjena znamka utrdila po vsej EU in pridobila &#8220;razlikovalni u\u010dinek&#8221;, saj da je podjetje to dokazalo le za pet izmed 28 dr\u017eav EU.<\/p>\n<p>Tiskovna predstavnica Adidasa je danes pojasnila, da so v podjetju razo\u010darani, ob tem pa opozorila, da sodba ne zadeva njihovih v preteklosti \u017ee za\u0161\u010ditenih logov.<\/p>\n<p>Adidas se lahko na odlo\u010ditev sodnikov prito\u017ei, a ni nujno, da bo Sodi\u0161\u010de EU to prito\u017ebo obravnavalo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nem\u0161kemu proizvajalcu \u0161portne opreme Adidas ni uspelo raz\u0161iriti za\u0161\u010dite blagovne znamke, znamenitih treh \u010drt. Sodi\u0161\u010de EU je namre\u010d odlo\u010dilo, da znamka na na\u010din, da bi bila sestavljena iz treh vzporednih, med seboj enako oddaljenih in enako \u0161irokih \u010drt, uporabljenih v katerokoli smer, ne zado\u0161\u010da zahtevam za zakonito za\u0161\u010dito.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1091],"tags":[3373,8002],"source":[1611,1518,1529],"supertag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adidasu ni uspelo raz\u0161iriti za\u0161\u010dite znamenitih treh \u010drt - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/lifestyle\/adidasu-ni-uspelo-razsiriti-zascite-znamenitih-treh-crt\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidasu ni uspelo raz\u0161iriti za\u0161\u010dite znamenitih treh \u010drt - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Nem\u0161kemu proizvajalcu \u0161portne opreme Adidas ni uspelo raz\u0161iriti za\u0161\u010dite blagovne znamke, znamenitih treh \u010drt. 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