{"id":404772,"date":"2019-08-22T16:57:51","date_gmt":"2019-08-22T14:57:51","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=404772"},"modified":"2019-08-22T16:58:41","modified_gmt":"2019-08-22T14:58:41","slug":"volkswagen-z-novim-logotipom-zanimal-naj-bi-ga-tudi-delez-v-tesli","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/volkswagen-z-novim-logotipom-zanimal-naj-bi-ga-tudi-delez-v-tesli\/","title":{"rendered":"Volkswagen z novim logotipom, zanimal naj bi ga tudi dele\u017e v Tesli"},"content":{"rendered":"
\n

Glavna sprememba novega logotipa, ki so ga danes sicer predstavili le opisno, je po poro\u010danju nem\u0161ke tiskovne agencije dpa v tem, da nima ve\u010d tridimenzionalnega u\u010dinka. “Verjamemo, da smo ustvarili ikono,” je dejal vodja marketinga za Volkswagnova potni\u0161ka vozila Jochen Sengpiehl.<\/p>\n

Na spremembi logotipa so za\u010deli delati oktobra 2015, torej kmalu po izbruhu afere dieselgate. Volkswagen je namre\u010d septembra 2015 priznal, da je v 11 milijonov vozil z dizelskim motorjem po vsem svetu vgradil programsko opremo, ki je na testih prikazovala ni\u017eje vrednosti izpu\u0161nih plinov. Afera je dru\u017ebo do sedaj stala ve\u010d deset milijard evrov v obliki od\u0161kodnin in kazni.<\/p>\n

Vodja Volkswagnove blagovne znamke Ralf Brandst\u00e4tter je pojasnil, da so imeli pri “preoblikovanju identitete znamke” v mislih tudi prehod na elektri\u010dno mobilnost. Volkswagnov cilj je namre\u010d postati globalni vodja na podro\u010dju elektri\u010dne mobilnosti; do leta 2025 \u017eelijo prodati milijon elektri\u010dnih vozil letno.<\/p>\n

Do leta 2028 \u017eeli velikan iz Wolfsburga izdelati 22 milijonov elektri\u010dnih vozil, s tem pa pomembno prispevati k izpolnjevanju zaveze, da koncern do leta 2050 postane popolnoma oglji\u010dno nevtralen. Ob tem so strategijo prehoda na elektri\u010den pogon podkrepili s predstavitvijo novih modelov, ki temeljijo na popolnoma novi platformi, namenjeni izklju\u010dno elektri\u010dnim vozilom.<\/p>\n

Eden glavnih Volkswagnovih konkurentov na podro\u010dju elektri\u010dne mobilnosti je ameri\u0161ka Tesla. Da bi se z njo la\u017eje spoprijeli, \u017eeli prvi mo\u017e dru\u017ebe Diess po poro\u010danju Reutersa, ki se sklicuje na neimenovani vir iz Volkswagnovega vodstva, pridobiti lastni\u0161ki dele\u017e v ameri\u0161ki dru\u017ebi.<\/p>\n

Z vstopom v lastni\u0161ko strukturo naj bi Volkswagen pridobil vpogled v Teslino programsko opremo in tehnologijo baterij. Po informacijah Reutersa resnih pogovorov o prevzemnih mo\u017enostih v vrhu Volkswagna \u0161e ni, glavna ovira pa naj bi v primeru resne namere bila pridobitev soglasja dru\u017ein Piech in Porsche, ki imata v Volkswagnu ve\u010dinski dele\u017e.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nem\u0161ki avtomobilski velikan Volkswagen je danes sicer le opisno razkril prenovljeni logotip, ki naj bi mu pomagal znova pridobiti zaupanje javnosti po aferi dieselgate. V javnost so obenem pricurljale informacije, da naj bi prvi mo\u017e dru\u017ebe Herbert Diess \u017eelel lastni\u0161ko vstopiti v ameri\u0161kega proizvajalca elektri\u010dnih avtomobilov Teslo.<\/p>\n","protected":false},"author":5,"featured_media":355983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[7514,2391,2266,1668],"source":[4511],"supertag":[7541],"acf":[],"yoast_head":"\nVolkswagen z novim logotipom, zanimal naj bi ga tudi dele\u017e v Tesli<\/title>\n<meta name=\"description\" content=\"Volkswagen je danes sicer le opisno razkril prenovljeni logotip, ki naj bi mu pomagal znova pridobiti zaupanje javnosti po aferi dieselgate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/volkswagen-z-novim-logotipom-zanimal-naj-bi-ga-tudi-delez-v-tesli\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen z novim logotipom, zanimal naj bi ga tudi dele\u017e v Tesli\" \/>\n<meta property=\"og:description\" content=\"Volkswagen je danes sicer le opisno razkril prenovljeni logotip, ki naj bi mu pomagal znova pridobiti zaupanje javnosti po aferi dieselgate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/aktualno\/volkswagen-z-novim-logotipom-zanimal-naj-bi-ga-tudi-delez-v-tesli\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-22T14:57:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-22T14:58:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2018\/01\/profimedia-0173626803.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"833\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"A. G., STA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"A. G., STA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/volkswagen-z-novim-logotipom-zanimal-naj-bi-ga-tudi-delez-v-tesli\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/volkswagen-z-novim-logotipom-zanimal-naj-bi-ga-tudi-delez-v-tesli\/\"},\"author\":{\"name\":\"A. 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