{"id":410760,"date":"2019-11-21T08:58:56","date_gmt":"2019-11-21T07:58:56","guid":{"rendered":"https:\/\/hudo.com\/si\/2019\/11\/21\/tudi-google-zaostril-pravila-glede-politicnih-oglasov\/"},"modified":"2019-11-21T08:58:56","modified_gmt":"2019-11-21T07:58:56","slug":"tudi-google-zaostril-pravila-glede-politicnih-oglasov","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/mnenja\/tudi-google-zaostril-pravila-glede-politicnih-oglasov\/","title":{"rendered":"Tudi Google zaostril pravila glede politi\u010dnih oglasov"},"content":{"rendered":"<figure>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"320\" src=\"image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><figcaption>foto:Profimedia<\/figcaption><\/figure>\n<p>Google je \u017ee prej ogla\u0161evalcem, tudi politi\u010dnim, prepovedoval laganje v oglasih. Zdaj je pravila zapisal bolj jasno, dodal pa je tudi primere prepovedane vsebine, kakr\u0161ni so prirejeni ali predelani videoposnetki ali fotografije.<\/p>\n<p>&#8220;Na\u0161a politika ogla\u0161evalcem prepoveduje podajanje la\u017enih trditev &#8211; naj gre za ceno stola ali za trditev, da lahko voli\u0161 preko sporo\u010dila sms, da so volitve prelo\u017eene ali da je kandidat umrl,&#8221; je pojasnil podpredsednik Googlovega oddelka za ogla\u0161evanja Scott Spencer.<\/p>\n<p>Primeri prepovedanega oglasnega gradiva vklju\u010dujejo oglase in povezave do informacij, ki vsebujejo o\u010ditno la\u017ene trditve, ki bi spodkopale zaupanje volivca ali udele\u017ebo na volitvah.<\/p>\n<p>&#8220;Seveda priznavamo, da je \u010dvrst politi\u010den dialog pomemben del demokracije in nih\u010de ne more smiselno presoditi vsake politi\u010dne trditve, nasprotne trditve ali namigovanja,&#8221; je dejal Spencer.<\/p>\n<p>&#8220;Zato pri\u010dakujemo, da bo \u0161tevilo politi\u010dnih oglasov, proti katerim bomo ukrepali, zelo omejeno, vendar bomo v primeru jasnih kr\u0161itev to \u0161e naprej po\u010deli,&#8221; je dodal predstavnik Googla.<\/p>\n<p>Glavni Googlovi formati za spletno ogla\u0161evanje so oglasi, ki se pojavljajo ob rezultatih iskanja v brskalniku, oglasi na platformi za videovsebine YouTube in oglasi, ki se pojavljajo na spletnih straneh.<\/p>\n<p>Google je napovedal, da bo omejil tudi usmerjanje politi\u010dnih oglasov na splo\u0161ne kategorije, kot so starost, spol ali po\u0161tna \u0161tevilka.<\/p>\n<p>Spletni velikan bo spremembe najprej uvedel v Veliki Britaniji, in sicer v tednu dni, do konca leta po vsej EU, v preostanku sveta pa bodo za\u010dele veljati 6. januarja prihodnje leto, poro\u010da francoska tiskovna agencija AFP.<\/p>\n<p>Pravila glede politi\u010dnega ogla\u0161evanja sta pred Googlom \u017ee zaostrila Twitter in Snapchat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ameri\u0161ki spletni velikan Google je v sredo zaostril pravila glede politi\u010dnega ogla\u0161evanja na svojih spletnih platformah. Spletna dru\u017ebena omre\u017eja so namre\u010d pod velikim pritiskom, naj prepre\u010dijo \u0161irjenje zavajajo\u010dih informacij, ki so namenjene vplivanju na volivce.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1605],"tags":[1912,7711,2327],"source":[1607,1518],"supertag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tudi Google zaostril pravila glede politi\u010dnih oglasov - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/mnenja\/tudi-google-zaostril-pravila-glede-politicnih-oglasov\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tudi Google zaostril pravila glede politi\u010dnih oglasov - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Ameri\u0161ki spletni velikan Google je v sredo zaostril pravila glede politi\u010dnega ogla\u0161evanja na svojih spletnih platformah. 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