{"id":423762,"date":"2020-05-23T11:44:48","date_gmt":"2020-05-23T09:44:48","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=423762"},"modified":"2020-05-23T11:44:48","modified_gmt":"2020-05-23T09:44:48","slug":"med-krizo-je-skoraj-20-odstotkov-kupcev-ki-tega-prej-niso-poceli-zacelo-kupovati-izdelke-slovenskega-porekla","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/med-krizo-je-skoraj-20-odstotkov-kupcev-ki-tega-prej-niso-poceli-zacelo-kupovati-izdelke-slovenskega-porekla\/","title":{"rendered":"Med krizo je skoraj 20 odstotkov kupcev, ki tega prej niso po\u010deli, za\u010delo kupovati izdelke slovenskega porekla"},"content":{"rendered":"

Pri vpra\u0161anju o primerjavi nakupovalnih navad pred in med epidemijo je 44 odstotkov vpra\u0161anih odgovorilo, da se tudi v \u010dasu epidemije ozirajo na slovensko poreklo \u017eivil, ker so to po\u010deli \u017ee prej.<\/p>\n

Dobrih 35 odstotkov pa ne gleda na slovensko poreklo, ker tega niso po\u010deli niti pred krizo. Da v \u010dasu epidemije kupuje ve\u010d \u017eivil slovenskega porekla, je odgovorilo 19,5 odstotka vpra\u0161anih, 1,1 odstotka pa, da takih \u017eivil kupuje manj.<\/p>\n

Cena je za kupce slovenskih \u017eivil \u0161e vedno pomemben dejavnik, ugotavlja Mediana. Skoraj dve tretjini kupcev slovenskih \u017eivil po teh pose\u017eeta le v primeru, da njihova cena ni bistveno vi\u0161ja od cene uvo\u017eenih izdelkov.<\/p>\n

\u010cetrtina kupcev slovenskih \u017eivil pravi, da slovenskim \u017eivilom dajo prednost ne glede na ceno, 12 odstotkov vpra\u0161anih pa \u017eivil slovenskega porekla ne kupi, \u010de so dra\u017eja od primerljivih tujih.<\/p>\n

Anketirance, ki so odgovorili, da ne kupujejo \u017eivil slovenskega porekla, so vpra\u0161ali, kak\u0161ni so razlogi za to. Glavni razlog, da se kupci ne odlo\u010dajo za \u017eivila slovenskega porekla, je cena. To je kot razlog navedlo 83 odstotkov tistih, ki kupujejo tuje izdelke. Da so tak\u0161na \u017eivila te\u017eje dostopna, meni 9,5 odstotka teh anketirancev, sedem odstotkov jih je ocenilo, da \u017eivila slovenskega porekla slab\u0161e poznajo, 0,3 odstotka pa, da so slab\u0161e kakovosti.<\/p>\n

Raziskavo o nakupovalnih navadah med epidemijo je In\u0161titut za raziskovanje trga in medijev Mediana opravil 15. in 16. maja med 505 prebivalci Slovenije v starosti od 15 do 75 let.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kupci so v \u010dasu epidemije novega koronavirusa v trgovinah bolj segali po slovenskih izdelkih, je pokazala raziskava Mediane. <\/p>\n","protected":false},"author":8,"featured_media":327932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[15632,5235,1595],"source":[4511],"supertag":[5675],"acf":[],"yoast_head":"\nMed krizo je skoraj 20 odstotkov kupcev, ki tega prej niso po\u010deli, za\u010delo kupovati izdelke slovenskega porekla - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/med-krizo-je-skoraj-20-odstotkov-kupcev-ki-tega-prej-niso-poceli-zacelo-kupovati-izdelke-slovenskega-porekla\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Med krizo je skoraj 20 odstotkov kupcev, ki tega prej niso po\u010deli, za\u010delo kupovati izdelke slovenskega porekla - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Kupci so v \u010dasu epidemije novega koronavirusa v trgovinah bolj segali po slovenskih izdelkih, je pokazala raziskava Mediane.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/aktualno\/med-krizo-je-skoraj-20-odstotkov-kupcev-ki-tega-prej-niso-poceli-zacelo-kupovati-izdelke-slovenskega-porekla\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-23T09:44:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2017\/11\/profimedia-0208325175.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"833\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"M. 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