{"id":424080,"date":"2020-05-27T13:19:08","date_gmt":"2020-05-27T11:19:08","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=424080"},"modified":"2020-05-27T13:19:08","modified_gmt":"2020-05-27T11:19:08","slug":"nazaj-v-portoroz-piran-video-ki-vas-bo-preprical-da-je-dopust-doma-v-sloveniji-najlepsi","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/nazaj-v-portoroz-piran-video-ki-vas-bo-preprical-da-je-dopust-doma-v-sloveniji-najlepsi\/","title":{"rendered":"Nazaj v Portoro\u017e in Piran! Video, ki vas bo prepri\u010dal, da je dopust doma, v Sloveniji, najlep\u0161i &#8230;"},"content":{"rendered":"<p>Kampanja je zasnovana kot vra\u010danje v preteklost, \u010dustveni apel pa so izrazili skozi vidni artefakt &#8211; rde\u010d fi\u010do. Videospot, ki so ga \u017ee za\u010deli predvajati tako na nacionalni kot na nekaterih komercialnih televizijah, predstavlja vo\u017enjo na morje in prikli\u010de v spomin stare, bolj spro\u0161\u010dene \u010dase, ko pa dru\u017eina prispe na cilj, &#8220;spozna popolnoma nov Portoro\u017e in Piran z vsemi do\u017eivetji, ob\u010dutki, ki ga danes nudi&#8221;, je na dana\u0161nji novinarski konferenci opisala direktorica agencije April 8 Ur\u0161a Miv\u0161ek Sitar.<\/p>\n<p><div class=\"embed\"><div class=\"embed-notice\">Za ogled vstavljene vsebine morate omogo\u010diti <a href=\"#\" onclick=\"Optanon.ToggleInfoDisplay()\">shranjevanje pi\u0161kotkov v napravi<\/a><\/div><iframe loading=\"lazy\" title=\"Nazaj v Portoro\u017e in Piran\" width=\"500\" height=\"281\"  class=\"optanon-category-C0002-C0003-C0004\" optanon-src=\"https:\/\/www.youtube.com\/embed\/Ksk8ti0mLgs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/p>\n<p>Poleg televizijskih oglasov kampanja predvideva sodelovanje z radijsko postajo, ki bo pripravila tudi prispevke s same destinacije. Veliko bo tudi spletnega ogla\u0161evanja in s prihodnjim tednom tudi t.i. gverila dogodki s hostesami, je \u0161e navedla Sitarjeva.<\/p>\n<p>Vse ponudbe in do\u017eivetja je mo\u017eno rezervirati na spletni strani turisti\u010dnega zdru\u017eenja\u00a0<a href=\"http:\/\/www.portoroz.si\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.portoroz.si<\/a>, ki zaokro\u017euje kampanjo.<\/p>\n<p>Na destinacijo je doma\u010de goste povabil tudi piranski \u017eupan \u0110enio Zadkovi\u0107: &#8220;Slovenkam in Slovencem nudimo dopust pod doma\u010dim soncem, na slovenski pla\u017ei ali na kmetiji v slovenski Istri. Vabimo v goste na\u0161e prijatelje iz Slovenj Gradca, iz Murske Sobote, iz Sevnice, iz Naklega, s Ptuja in vse Slovenije, da nas bolje spoznajo, da znova odkrijejo slovensko Istro in obujajo spomine na poletja iz preteklosti.&#8221;<\/p>\n<p>Kot je pojasnil direktor Turisti\u010dnega zdru\u017eenja Portoro\u017e Igor Novel, so se za \u010dim bolj u\u010dinkovito promocijo glede na trenutne finan\u010dne mo\u017enosti odlo\u010dili za celovito udarno kampanjo za doma\u010di trg. Slovenci so v piranski ob\u010dini predstavljali okoli 25 odstotkov vseh ustvarjenih no\u010ditev v poletnem \u010dasu, s pri\u010dujo\u010do akcijo pa \u017eelijo pridobiti okoli 75.000 novih doma\u010dih turistov in z njimi ustvariti okoli 300.000 no\u010ditev.<\/p>\n<p>Sicer pa se bodo v portoro\u0161kem zdru\u017eenju vklju\u010dili tudi v promocijske aktivnosti kampanje Slovenske turisti\u010dne organiacije Moja Slovenija, prav tako pa bodo s postopnim odpiranjem meja ciljali na tuje trge, saj brez tujih gostov ne bodo uspeli re\u0161iti sezone. Tako ra\u010dunajo, da bodo digitalno &#8220;napadli&#8221; predvsem bli\u017enje trge Avstrije, Nem\u010dije, Mad\u017earske in \u010ce\u0161ke, je dodal Novel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turisti\u010dno zdru\u017eenje Portoro\u017e je pod geslom Nazaj v Portoro\u017e in Piran! pripravilo celovito ogla\u0161evalsko kampanjo na doma\u010dem trgu, s katero \u017eelijo privabiti doma\u010de goste, naj dopustujejo na destinaciji. Kampanjo so prek televizijskih oglasov pri\u010deli v torek, trajala pa bo vse do konca avgusta. Z omenjeno akcijo ra\u010dunajo na okoli 75.000 novih gostov.<\/p>\n","protected":false},"author":8,"featured_media":268597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[4752,3966,1595,1917],"source":[4511],"supertag":[7541,5675],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nazaj v Portoro\u017e in Piran! 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