{"id":432521,"date":"2020-09-10T09:44:32","date_gmt":"2020-09-10T07:44:32","guid":{"rendered":"http:\/\/hudo.com\/si\/?p=432521"},"modified":"2020-09-10T09:44:32","modified_gmt":"2020-09-10T07:44:32","slug":"slovenski-oglasevalski-festival-letos-o-pomenu-jasne-komunikacije","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/slovenski-oglasevalski-festival-letos-o-pomenu-jasne-komunikacije\/","title":{"rendered":"Slovenski ogla\u0161evalski festival letos o pomenu jasne komunikacije"},"content":{"rendered":"<p>Gonilo rasti je komunikacija, ki znamkam daje namen ter z jasnim smislom in vrednotami ustvarja dodano vrednost. Dolgoro\u010dno uspe\u0161ne bodo znamke, ki imajo jasen namen in cilj ter spo\u0161tujejo in izra\u017eajo prave vrednote, so zapisali v Slovenski ogla\u0161evalski zbornici, ki organizira festival.<\/p>\n<p>Najbolj\u0161im delom bo devet\u010dlanska \u017eirija na \u010delu z izvr\u0161nim kreativnim direktorjem na agenciji Pristop Aljo\u0161em Bagolo podelila tudi festivalske nagrade, vklju\u010dno z najbolj presti\u017eno, nagrado SOF. Nagrado bo prejelo delo, ki bo med tajnim glasovanjem za velike nagrade prejelo najvi\u0161jo skupno oceno primarne \u017eirije in treh pridru\u017eenih \u017eirantov &#8211; uglednih predstavnikov stroke iz regije. Nagrado bo torej prejelo delo, ki bo pokazalo najvi\u0161ji nivo kreativne prese\u017enosti in u\u010dinkovitosti. Cilj te nagrade je dvigovati ambicijo in motivacijo celotne stroke za ustvarjanje regionalno ter globalno odmevnih komunikacijskih re\u0161itev.<\/p>\n<p>Organizatorji, ki so za izvedbo prireditve pridobili tudi pozitivno mnenje Nacionalnega in\u0161tituta za javno zdravje, sicer poudarjajo tudi varnost v lu\u010di covida-19. Kot zagotavljajo, so poskrbeli za varno okolje ter za\u0161\u010dito obiskovalcev, najpomembnej\u0161e pa ostaja spo\u0161tovanje za\u010drtanih ukrepov in vzdr\u017eevanje medsebojne razdalje.<\/p>\n<p>Po leto\u0161nji spremembi lokacije organizatorji sicer napovedujejo, da se bo jubilejni, 30. SOF \u010dez eno leto vrnil v Portoro\u017e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rde\u010da nit 29. Slovenskega ogla\u0161evalskega festivala (SOF) ki se danes za\u010denja v Ljubljani, je jasna in osredoto\u010dena komunikacija, ki ustvarja vrednost za vse dele\u017enike ogla\u0161evalskega ekosistema. Na osrednjem dogodku ogla\u0161evalske stroke pri nas bodo podelili tudi stanovske nagrade, zagotovljeno pa bo tudi za varno okolje in za\u0161\u010dito obiskovalcev.<\/p>\n","protected":false},"author":7,"featured_media":432523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[12207,1595,17137],"source":[4511],"supertag":[5675],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Slovenski ogla\u0161evalski festival letos o pomenu jasne komunikacije - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/slovenski-oglasevalski-festival-letos-o-pomenu-jasne-komunikacije\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slovenski ogla\u0161evalski festival letos o pomenu jasne komunikacije - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Rde\u010da nit 29. Slovenskega ogla\u0161evalskega festivala (SOF) ki se danes za\u010denja v Ljubljani, je jasna in osredoto\u010dena komunikacija, ki ustvarja vrednost za vse dele\u017enike ogla\u0161evalskega ekosistema. Na osrednjem dogodku ogla\u0161evalske stroke pri nas bodo podelili tudi stanovske nagrade, zagotovljeno pa bo tudi za varno okolje in za\u0161\u010dito obiskovalcev.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/aktualno\/slovenski-oglasevalski-festival-letos-o-pomenu-jasne-komunikacije\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-10T07:44:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2020\/09\/profimedia-0196210750.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"833\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"A. 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