{"id":442873,"date":"2021-01-18T14:45:14","date_gmt":"2021-01-18T13:45:14","guid":{"rendered":"https:\/\/hudo.com\/si\/2021\/01\/18\/pogacar-je-novi-ambasador-slovenskega-turizma\/"},"modified":"2021-01-18T14:45:14","modified_gmt":"2021-01-18T13:45:14","slug":"pogacar-je-novi-ambasador-slovenskega-turizma","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/pogacar-je-novi-ambasador-slovenskega-turizma\/","title":{"rendered":"Poga\u010dar je novi ambasador slovenskega turizma"},"content":{"rendered":"
\n\t\t\t\t\t
Tadej Poga\u010dar \/ Profimedia<\/figcaption><\/figure>\n

Kolesarji dvignili prepoznavnost Slovenije<\/h2>\n

Poga\u010dar je v svoji kolesarski karieri nanizal \u017ee \u0161tevilne uspehe, mo\u010dno pa je odmeval lanski, ko je postal prvi Slovenec, ki je osvojil zmago na Tour de France. Na dana\u0161nji spletni novinarski konferenci je priznal, da v \u010dasu, ko trenira v Zdru\u017eenih arabskih emiratih, pogre\u0161a domovino.<\/p>\n

“Lahko se pove\u017eem s turisti\u010dnim sloganom I Feel Slovenia, saj tudi sam \u010dutim Slovenijo. Rad imam na\u0161o dr\u017eavo in u\u017eivam vsaki\u010d, ko sem doma, v tej lepi naravi, sploh ko grem kolesarit,” je dejal.<\/p>\n

Poga\u010dar sicer v tujini opa\u017ea, da tujci vse bolj prepoznajo njega in Slovenijo. “Mislim, da smo kolesarji in \u0161portniki nasploh dvignili prepoznavnost Slovenije na vi\u0161jo raven,” je dejal.<\/p>\n

Slovenska turisti\u010dna organizacija (STO) \u017ee dalj \u010dasa pri promociji Slovenije kot turisti\u010dne destinacije sodeluje z najuspe\u0161nej\u0161imi slovenskimi \u0161portniki, kot sta denimo ko\u0161arkar Luka Don\u010di\u010d in kolesarski as Primo\u017e Rogli\u010d. Sedaj se ambasadorjem pridru\u017euje \u0161e Poga\u010dar, je pojasnila direktorica STO Maja Pak.<\/p>\n

“Na STO smo prepri\u010dani, da lahko Slovenijo kot destinacijo aktivnega oddiha uspe\u0161no promoviramo s pomo\u010djo na\u0161ih \u0161portnikov, ki z uspehi, entuziazmom in sr\u010dnostjo navdu\u0161ujejo milijone ljudi po svetu,” je poudarila Pakova. \u0160portniki pripomorejo k dvigu ugleda in prepoznavnosti Slovenije, predstavljajo njene lepote ter mo\u017enosti za aktivni oddih. “Z njihovo pomo\u010djo bolj u\u010dinkovito delimo vrednote znamke I Feel Slovenia – ljubezen do narave, do aktivnosti v naravi, odgovornost do ohranjanja okolja in tako naprej,” je dejala Pakova.<\/p>\n

Poga\u010dar bo v okviru sodelovanja z STO predstavljal Slovenijo kot zeleno, raznoliko turisti\u010dno destinacijo, odli\u010dno za aktivni oddih, za priprave \u0161portnikov ter za izvedbo vrhunskih \u0161portnih dogodkov. Slovenijo in znamko I Feel Slovenia bo predstavljal na svojih kanalih in dru\u017ebenih omre\u017ejih ter na kanalih STO, sledilcem bo razkrival najljub\u0161e koti\u010dke Slovenije, osve\u0161\u010dal o pomenu varovanja narave in podobno.<\/p>\n

V okviru sodelovanja bo nastalo ve\u010d fotografij in videov na razli\u010dnih krajih in ob razli\u010dnih do\u017eivetjih, prisoten bo tudi na najpomembnej\u0161ih poslovnih dogodkih STO, navija\u010dem pa bodo v posebnih promocijskih projektih tudi delili majice I Feel Slovenia, je pojasnila Pakova. Direktorica STO je ob tem poudarila, da so ena od zelo pomembnih ciljnih skupin te promocije prav kolesarji, tako rekreativni kolesarji in dru\u017eine kot ekstremni in adrenalinski navdu\u0161enci.<\/p>\n

Kolesarjenje je postalo eden od vodilnih slovenskih turisti\u010dnih produktov v naravi, je poudaril Marko Lenar\u010di\u010d iz zdru\u017eenja Aktivna Slovenija. Med konkretnimi aktivnostmi zdru\u017eenja v smeri krepitve tega produkta je izpostavil povezovanje slovenskih kolesarskih poti z evropsko mre\u017eo ter prizadevanja za kolesarjem prijaznej\u0161o zakonodajo na podro\u010dju vo\u017enje v naravnem okolju.<\/p>\n

Pakova je pod\u010drtala \u0161e, da so na STO \u017ee v zadnjih letih zaznavali vse ve\u010dje povpra\u0161evanje turistov po aktivnostih v naravi, pandemija covida-19 pa je temu dala \u0161e ve\u010dji pomen. Aktivne po\u010ditnice in \u0161portni turizem bodo zato v letih 2022 in 2023 tudi osrednja tema promocijskih aktivnosti STO – v trenutnem dveletnem obdobju je to gastronomija.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vrhunski kolesar Tadej Poga\u010dar, tudi prejemnik nagrade kristalni Triglav za osebnost, ki je leta 2020 najve\u010d prispevala k prepoznavnosti Slovenije v svetu, je novi ambasador Slovenije kot turisti\u010dne destinacije. V sodelovanju z STO bo navija\u010dem med drugim razkrival svoje najljub\u0161e koti\u010dke Slovenije za kolesarjenje in oddih.<\/p>\n","protected":false},"author":1,"featured_media":442874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[4197,1595,13710,1917],"source":[1518,1556],"supertag":[],"acf":[],"yoast_head":"\nPoga\u010dar je novi ambasador slovenskega turizma - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/pogacar-je-novi-ambasador-slovenskega-turizma\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poga\u010dar je novi ambasador slovenskega turizma - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Vrhunski kolesar Tadej Poga\u010dar, tudi prejemnik nagrade kristalni Triglav za osebnost, ki je leta 2020 najve\u010d prispevala k prepoznavnosti Slovenije v svetu, je novi ambasador Slovenije kot turisti\u010dne destinacije. 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