{"id":452622,"date":"2021-06-07T13:00:49","date_gmt":"2021-06-07T11:00:49","guid":{"rendered":"https:\/\/hudo.com\/si\/?p=452622"},"modified":"2021-06-07T13:00:49","modified_gmt":"2021-06-07T11:00:49","slug":"francija-je-googlu-nalozila-220-milijonsko-globo-zaradi-zlorabe-prevladujocega-polozaja-v-spletnem-oglasevanju","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/znanost-tehnika\/francija-je-googlu-nalozila-220-milijonsko-globo-zaradi-zlorabe-prevladujocega-polozaja-v-spletnem-oglasevanju\/","title":{"rendered":"Francija je googlu nalo\u017eila 220-milijonsko globo zaradi zlorabe prevladujo\u010dega polo\u017eaja v spletnem ogla\u0161evanju"},"content":{"rendered":"

Kazen je del poravnave, potem ko so ameri\u0161ka medijska skupina News Corp, francoski dnevnik Le Figaro in belgijska medijska skupina Rossel obto\u017eile Google monopola nad spletnimi oglasi, poro\u010da francoska tiskovna agencija AFP.<\/p>\n

Google je po ugotovitvah varuha konkurence prednostno obravnaval lastno storitev dra\u017eb oglasov AdX in platformo za prodajo ogla\u0161evalskega prostora Doubleclick Ad Exchange. Stranke, ki so posku\u0161ale ogla\u0161evati na spletnih mestih ali v aplikacijah za mobilne naprave z uporabo konkuren\u010dnih platform, so pogosto ugotovile, da pla\u010dujejo ve\u010d kot tiste, ki so se odlo\u010dile za uporabo Googlovih storitev.<\/p>\n

“To je prva odlo\u010ditev na svetu, ki temeljito preu\u010duje zapletene algoritemske procese na dra\u017ebah, ki dolo\u010dajo spletno prikazno ogla\u0161evanje,” je ob tem dejala vodja francoskega varuha konkurence Isabelle de Silva.<\/p>\n

Google ugotovitvam varuha konkurence ni oporekal in se je zavezal k operativnim spremembam, vklju\u010dno z izbolj\u0161ano interoperabilnostjo s tretjimi ponudniki oglasov. Po pojasnilih pravne direktorice pri francoskem Googlu Marie Gomri bodo spremembe razvili in preizkusili v prihodnjih mesecih, preden jih bodo uvedli \u0161ir\u0161e, nekatere tudi v svetovnem merilu.<\/p>\n

Francoski regulator je Googlu \u017ee decembra 2019 nalo\u017eil 150 milijonov evrov kazni zaradi nejasnih pravil njegove ogla\u0161evalske platforme, ki so veljale za nepo\u0161ten in naklju\u010den na\u010din. Decembra lani pa sta Google in Amazon dobila 135 milijonov evrov globe za name\u0161\u010danje pi\u0161kotkov na uporabnikove naprave brez soglasja.<\/p>\n","protected":false},"excerpt":{"rendered":"

rancoski varuh konkurence je danes ameri\u0161kemu tehnolo\u0161kemu velikanu Google nalo\u017eil 220 milijonov evrov globe, potem ko je ugotovil, da je s spletnimi oglasi zlorabil prevladujo\u010d polo\u017eaj.<\/p>\n","protected":false},"author":7,"featured_media":444054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18174],"tags":[13398,2018,1912],"source":[4511],"supertag":[],"acf":[],"yoast_head":"\nFrancija je googlu nalo\u017eila 220-milijonsko globo zaradi zlorabe prevladujo\u010dega polo\u017eaja v spletnem ogla\u0161evanju - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/znanost-tehnika\/francija-je-googlu-nalozila-220-milijonsko-globo-zaradi-zlorabe-prevladujocega-polozaja-v-spletnem-oglasevanju\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Francija je googlu nalo\u017eila 220-milijonsko globo zaradi zlorabe prevladujo\u010dega polo\u017eaja v spletnem ogla\u0161evanju - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"rancoski varuh konkurence je danes ameri\u0161kemu tehnolo\u0161kemu velikanu Google nalo\u017eil 220 milijonov evrov globe, potem ko je ugotovil, da je s spletnimi oglasi zlorabil prevladujo\u010d polo\u017eaj.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/znanost-tehnika\/francija-je-googlu-nalozila-220-milijonsko-globo-zaradi-zlorabe-prevladujocega-polozaja-v-spletnem-oglasevanju\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-07T11:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/02\/profimedia-0551288892.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"833\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"A. 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