{"id":454087,"date":"2021-07-04T08:53:21","date_gmt":"2021-07-04T06:53:21","guid":{"rendered":"https:\/\/hudo.com\/si\/?p=454087"},"modified":"2021-07-04T08:53:21","modified_gmt":"2021-07-04T06:53:21","slug":"mladim-potrosnikom-bolj-kot-denar-pomembne-vrednote-in-odnosi","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/slovenija\/mladim-potrosnikom-bolj-kot-denar-pomembne-vrednote-in-odnosi\/","title":{"rendered":"Mladim potro\u0161nikom bolj kot denar pomembne vrednote in odnosi"},"content":{"rendered":"

Mladi kljub globoki vpletenosti v svet digitalnih tehnologij najbolj cenijo odnose in neposredne stike, so rezultate ankete, ki so jo izvedli v 11 dr\u017eavah srednje in vzhodne Evrope, povzeli v Mastercardu. Pripadniki generacije Z po njihovih ugotovitvah naslavljajo dru\u017ebene in okoljske izzive in podobno pri\u010dakujejo tudi od blagovnih znamk.<\/p>\n

“Ti vedno povezani in pametni kupci pri\u010dakujejo, da bodo nakupi in finan\u010dne storitve hitre in priro\u010dne. So zelo naklonjeni spletnemu nakupovanju in navdu\u0161eni nad mobilnimi brezsti\u010dnimi pla\u010dili kot tudi mobilnim ban\u010dni\u0161tvom,” so izpostavili v sporo\u010dilu za javnost.<\/p>\n

Raziskava podjetja je \u0161e razkrila, da se generacija potro\u0161nikov, starih med 18 in 24 let, finan\u010dno najbolj zana\u0161a na star\u0161e, vendar sku\u0161a diverzificirati vire svojih dohodkov. Povpre\u010dni mese\u010dni prihodek predstavnika generacije Z iz dr\u017eav srednje in vzhodne Evrope zna\u0161a 450 evrov. Mese\u010dni prihodek slovenskega predstavnika je nekoliko vi\u0161ji in zna\u0161a 702 evra.<\/p>\n

V prihodnosti \u017eelijo evropski predstavniki generacije zaslu\u017eiti med 2000 in 3000 evrov na mesec oz. dovolj, da si lahko ustvarijo dru\u017eino, privar\u010dujejo za stanovanje in dopust ali ob\u010dasno potovanje.<\/p>\n

Ve\u010d kot polovica slovenske generacije (55 odstotkov) kot tudi celotne generacije Z (51 odstotkov), se strinja, da so v \u017eivljenju pomembnej\u0161e stvari kot denar in kot svoje najpomembnej\u0161e vrednote izpostavljajo dru\u017eino (65 odstotkov), zdravje (63 odstotkov), prijatelje (53 odstotkov) in partnerje (42 odstotkov).<\/p>\n

V nasprotju s splo\u0161nim mnenjem o tej generaciji njeni predstavniki menijo, da ni\u010d ne more nadomestiti stikov v \u017eivo. Glede na raziskavo jih 65 odstotkov \u017eeli prosti \u010das pre\u017eivljati v dru\u017ebi, zlasti s prijatelji.<\/p>\n

Raziskavo, ki jo je naro\u010dil Mastercard, so izvedli marca in aprila na vzorcu 6600 anketirancev, starih med 18 in 24 let. Sodelovali so mladi iz 11 dr\u017eav, tudi Slovenije.<\/p>\n","protected":false},"excerpt":{"rendered":"

Najmlaj\u0161a skupina potro\u0161nikov – generacija Z -, ki je gonilna sila digitalizacije, glede na najnovej\u0161o raziskavo Mastercarda ocenjuje, da bodo po koncu pandemije najbolj pomembni osebni stiki. Denar vidijo kot klju\u010den za finan\u010dno neodvisnost, a na prvo mesto postavljajo odnose in vrednote. Kot kupci i\u0161\u010dejo ugodne cene in radi nakupujejo na spletu.<\/p>\n","protected":false},"author":7,"featured_media":454088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18201],"tags":[],"source":[4511],"supertag":[],"acf":[],"yoast_head":"\nMladim potro\u0161nikom bolj kot denar pomembne vrednote in odnosi - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/slovenija\/mladim-potrosnikom-bolj-kot-denar-pomembne-vrednote-in-odnosi\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mladim potro\u0161nikom bolj kot denar pomembne vrednote in odnosi - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Najmlaj\u0161a skupina potro\u0161nikov - generacija Z -, ki je gonilna sila digitalizacije, glede na najnovej\u0161o raziskavo Mastercarda ocenjuje, da bodo po koncu pandemije najbolj pomembni osebni stiki. Denar vidijo kot klju\u010den za finan\u010dno neodvisnost, a na prvo mesto postavljajo odnose in vrednote. Kot kupci i\u0161\u010dejo ugodne cene in radi nakupujejo na spletu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/aktualno\/slovenija\/mladim-potrosnikom-bolj-kot-denar-pomembne-vrednote-in-odnosi\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-04T06:53:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/07\/profimedia-0351460495.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"833\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"A. P., STA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"A. P., STA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/slovenija\/mladim-potrosnikom-bolj-kot-denar-pomembne-vrednote-in-odnosi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/slovenija\/mladim-potrosnikom-bolj-kot-denar-pomembne-vrednote-in-odnosi\/\"},\"author\":{\"name\":\"A. 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