{"id":454479,"date":"2021-07-11T08:58:11","date_gmt":"2021-07-11T06:58:11","guid":{"rendered":"https:\/\/hudo.com\/si\/?p=454479"},"modified":"2021-07-11T08:58:11","modified_gmt":"2021-07-11T06:58:11","slug":"raziskava-zaradi-pandemije-lani-v-eu-preko-spleta-kupovalo-15-milijonov-kupcev-vec-kot-leta-2019","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/svet\/raziskava-zaradi-pandemije-lani-v-eu-preko-spleta-kupovalo-15-milijonov-kupcev-vec-kot-leta-2019\/","title":{"rendered":"Raziskava: Zaradi pandemije lani v EU preko spleta kupovalo 15 milijonov kupcev ve\u010d kot leta 2019"},"content":{"rendered":"<div id=\"center\">\n<article class=\"articleui\">\n<div class=\"text\">\n<p>Hrana, ki je pred izbruhom pandemije v spletnem nakupovanju veljala za ni\u0161ni izdelek, je tako s prvega mesta izpodrinila obla\u010dila in obutev kot kategorijo, ki jo ljudje najpogosteje kupujejo po spletu, so pojasnili. Kot ugotavljajo v raziskavi, je to predvsem posledica za\u0161\u010ditnih ukrepov in zaskrbljenosti potro\u0161nikov za lastno zdravje.<\/p>\n<p>&#8220;Kategorija prehrane je dosegla neverjetno rast po vsem svetu. Spletnim trgovinam z me\u0161anim blagom je od marca do decembra 2020 zrasel promet za 95 odstotkov, prav tako je cvetela dostava hrane, saj so ljudje veliko pogosteje kot sicer jedli doma. Pove\u010dalo se je tudi povpra\u0161evanje po tehni\u010dnih izdelkih, kozmetiki, pohi\u0161tvu in izdelkih za doma\u010de mojstre ter \u0161portni opremi,&#8221; so v sporo\u010dilu za javnost izpostavili pri DPD Slovenija.<\/p>\n<p>Raziskava tudi ka\u017ee, da je fleksibilnost klju\u010den pogoj za uspeh spletnih trgovcev. Kupci namre\u010d \u017eelijo sami izbrati na\u010din in \u010das dostave paketa, kar je posledica novonastalih potreb med epidemijo zaradi dela od doma in \u017eelje po brezsti\u010dni dostavi. Pri DPD Slovenija so tako prepri\u010dani, da je za to potrebno tesno povezovanje spletnih trgovin z dostavnimi slu\u017ebami, ki vse bolj izpopolnjujejo inovativne dostavne re\u0161itve za kon\u010dne uporabnike.<\/p>\n<p>V raziskavi so zaznali tudi pojav nove kategorije kupcev preko spleta. &#8220;Gre za potro\u0161nike, starej\u0161e od 55 let, za katere sta zna\u010dilna bolj tradicionalno vedenje in ve\u010dja previdnost pri spletnem nakupovanju, kot na primer uporaba raznih orodij za primerjavo cen, branje opisa izdelkov, uporaba kreditnih kartic namesto digitalnih denarnic,&#8221; so pojasnili. Ti kupci so v primerjavi z mlaj\u0161imi uporabniki sicer manj zahtevni glede na\u010dina dostave, nakupe ve\u010dkrat opravijo preko ra\u010dunalnika namesto pametnega telefona, prav tako na njihove odlo\u010ditve manj vplivajo dru\u017ebena omre\u017eja.<\/p>\n<p>Spletni kupci se tudi vedno ve\u010d odlo\u010dajo za nakup okolju prijaznih izdelkov. Raziskava namre\u010d ka\u017ee, da je zdravstvena kriza pove\u010dala zavedanje potro\u0161nikov o globalnih problemih. Ti posledi\u010dno pri\u010dakujejo od podjetij, da so okoljsko odgovorna in da se trudijo aktivno zmanj\u0161ati svoj oglji\u010dni odtis. Ta trend odgovornega potro\u0161nika se ka\u017ee tudi v porastu trgovin z rabljenimi izdelki, ve\u010djem povpra\u0161evanju po do okolja prijazni dostavi in ve\u010dji pozornosti, ali je mo\u017eno izdelek reciklirati.<\/p>\n<p>Po izsledkih raziskave bo 70 odstotkov kupcev svoje navade spletnega nakupovanja ohranilo tudi po koncu epidemije.<\/p>\n<p>Raziskavo Barometer e-kupca dru\u017eba DPD Group izvaja zadnjih pet let.<\/p>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zaradi pandemije covida-19 se je v EU na splet preselilo 15 milijonov novih kupcev v primerjavi z letom 2019, ka\u017ee raziskava Barometer e-kupca 2020, ki so jo pripravili v mre\u017ei za dostavo paketov DPD Group. Hrana je postala najbolj prodajana kategorija izdelkov, potro\u0161niki pa so postali bolj okoljsko ozave\u0161\u010deni, so sporo\u010dili iz DPD Slovenija.<\/p>\n","protected":false},"author":8,"featured_media":187053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18202],"tags":[8160],"source":[4511],"supertag":[16392],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Raziskava: Zaradi pandemije lani v EU preko spleta kupovalo 15 milijonov kupcev ve\u010d kot leta 2019 - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/svet\/raziskava-zaradi-pandemije-lani-v-eu-preko-spleta-kupovalo-15-milijonov-kupcev-vec-kot-leta-2019\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raziskava: Zaradi pandemije lani v EU preko spleta kupovalo 15 milijonov kupcev ve\u010d kot leta 2019 - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Zaradi pandemije covida-19 se je v EU na splet preselilo 15 milijonov novih kupcev v primerjavi z letom 2019, ka\u017ee raziskava Barometer e-kupca 2020, ki so jo pripravili v mre\u017ei za dostavo paketov DPD Group. Hrana je postala najbolj prodajana kategorija izdelkov, potro\u0161niki pa so postali bolj okoljsko ozave\u0161\u010deni, so sporo\u010dili iz DPD Slovenija.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/aktualno\/svet\/raziskava-zaradi-pandemije-lani-v-eu-preko-spleta-kupovalo-15-milijonov-kupcev-vec-kot-leta-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-11T06:58:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2017\/01\/profimedia-0248672676.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"833\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"M. 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