{"id":459390,"date":"2021-10-14T11:56:14","date_gmt":"2021-10-14T09:56:14","guid":{"rendered":"https:\/\/hudo.com\/si\/?p=459390"},"modified":"2021-10-14T11:56:14","modified_gmt":"2021-10-14T09:56:14","slug":"slovenski-mediji-lani-zasluzili-za-desetino-manj","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/slovenija\/slovenski-mediji-lani-zasluzili-za-desetino-manj\/","title":{"rendered":"Slovenski mediji lani zaslu\u017eili za desetino manj"},"content":{"rendered":"

Prihodki od ogla\u0161evanja tiskanih medijev padajo \u017ee ve\u010d let, med ve\u010djimi \u010dasniki Marketing magazin v letnem pregledu poslovanja medijev izpostavlja Delo in Dnevnik s sedemodstotnim padcem prihodkov v letu 2020, Ve\u010der s 17-odstotnim padcem in Primorske novice z desetodstotnim padcem. Na drugi strani so se prihodki Mladine za deset odstotkov pove\u010dali.<\/p>\n

Zalo\u017eni\u0161ki hi\u0161i Adria media so se prihodki lani zmanj\u0161ali celo za 60 odstotkov, kar pa avtorji poro\u010dila pripisujejo prodaji ali umiku velikega dela njenega zalo\u017eni\u0161kega portfelja.<\/p>\n

Televizije so imele lani v povpre\u010dju sedem odstotkov manj prihodkov kot leto prej, kar pri Marketing magazinu pripisujejo “zaspani” aktivnosti ogla\u0161evalcev na za\u010detku krize, ko ni bilo jasno, kako bo ta vplivala na porabo. Izstopa 45-odstotni padec prihodkov Sport kluba, kjer pa je vzrok dejstvo, da so bili prenosi \u0161portnih dogodkov zamrznjeni oz. okrnjeni zaradi odpovedi tekem ali prvenstev.<\/p>\n

Vodilne radijske postaje so lani ustvarile okoli 15 odstotkov ni\u017eje prihodke kot v letu 2019. Med njimi je koronsko leto \u0161e najmanj prizadelo Radio Ognji\u0161\u010de z enoodstotnim padcem prihodkov ter Radio Slovenija s \u0161estodstotnim padcem.<\/p>\n

Kriza je najbolj prizadela ponudnike ogla\u0161evanja na prostem, ti so namre\u010d utrpeli padec prihodkov za dobrih 22 odstotkov. Glede na zaporo dr\u017eave, omejitev gibanja in prepoved uporabe javnega prevoza je upad prihodkov logi\u010den in “upravi\u010den”, pri \u010demer je pri\u010dakovati, da bodo podjetja velik del izgubljenega nadomestila \u017ee v letu 2021, pi\u0161e v poro\u010dilu.<\/p>\n

Pri Marketing magazinu ocenjujejo, da so vsi prihodki vseh medijev, vklju\u010dno z naro\u010dninami, kot je denimo v primeru RTV Slovenija, lani zna\u0161ali okoli 400 milijonov evrov. Nekatere je sicer te\u017eje oceniti zaradi \u0161tevilnih drugih dejavnosti ali prepletenosti podjetij, kjer se prihodki pretakajo iz enega povezanega podjetja v drugo, poleg tega ogla\u0161evalci zelo veliko denarja namenjajo za “digitalno” ogla\u0161evanje, o \u010demer je te\u017eko poro\u010dati.<\/p>\n","protected":false},"excerpt":{"rendered":"

Skupni prihodki od ogla\u0161evanja vodilnih medijev v Sloveniji so lani zna\u0161ali 250 milijonov evrov, kar je dobrih deset odstotkov manj kot v predkoronskem letu 2019. Leto covida-19 je najbolj prizadelo ogla\u0161evanje na prostem, kjer so bili prihodki ni\u017eji za ve\u010d kot petino, \u0161e najmanj pa tiskane medije, ugotavlja revija Marketing magazin.<\/p>\n","protected":false},"author":7,"featured_media":459391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18201],"tags":[4615],"source":[4511],"supertag":[],"acf":[],"yoast_head":"\nSlovenski mediji lani zaslu\u017eili za desetino manj - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/slovenija\/slovenski-mediji-lani-zasluzili-za-desetino-manj\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slovenski mediji lani zaslu\u017eili za desetino manj - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Skupni prihodki od ogla\u0161evanja vodilnih medijev v Sloveniji so lani zna\u0161ali 250 milijonov evrov, kar je dobrih deset odstotkov manj kot v predkoronskem letu 2019. Leto covida-19 je najbolj prizadelo ogla\u0161evanje na prostem, kjer so bili prihodki ni\u017eji za ve\u010d kot petino, \u0161e najmanj pa tiskane medije, ugotavlja revija Marketing magazin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/aktualno\/slovenija\/slovenski-mediji-lani-zasluzili-za-desetino-manj\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-14T09:56:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2021\/10\/20140513-00527006.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"A. P., STA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"A. P., STA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/slovenija\/slovenski-mediji-lani-zasluzili-za-desetino-manj\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/aktualno\/slovenija\/slovenski-mediji-lani-zasluzili-za-desetino-manj\/\"},\"author\":{\"name\":\"A. 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