{"id":464225,"date":"2021-12-31T11:25:25","date_gmt":"2021-12-31T10:25:25","guid":{"rendered":"https:\/\/hudo.com\/si\/2021\/12\/31\/raziskava-to-so-slovenci-letos-na-spletu-najpogosteje-kupovali\/"},"modified":"2021-12-31T11:25:25","modified_gmt":"2021-12-31T10:25:25","slug":"raziskava-to-so-slovenci-letos-na-spletu-najpogosteje-kupovali","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/lifestyle\/raziskava-to-so-slovenci-letos-na-spletu-najpogosteje-kupovali\/","title":{"rendered":"Raziskava: To so Slovenci letos na spletu najpogosteje kupovali"},"content":{"rendered":"<figure>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"320\" src=\"image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/moski.hudo.com\/wp-content\/uploads\/2021\/01\/profimedia-0168945738-320x155.jpg\" data-srcset=\"https:\/\/moski.hudo.com\/wp-content\/uploads\/2021\/01\/profimedia-0168945738-660x320.jpg 660w,https:\/\/moski.hudo.com\/wp-content\/uploads\/2021\/01\/profimedia-0168945738-320x155.jpg 330w\" \/><figcaption>Profimedia<\/figcaption><\/figure>\n<p>Letos po podatkih platforme za primerjalno nakupovanje Ceneje.si ni bilo mogo\u010de zaznati velikih posebnosti v povpra\u0161evanju po izdelkih v dolo\u010denih kategorijah. Vse so bile v povpre\u010dju nekoliko manj obiskane kot v rekordnem letu 2020, a je bilo po njihovih navedbah \u0161e vedno mogo\u010de opaziti dolo\u010dene specifike nakupnega vedenja, ki so se oblikovale.<\/p>\n<p>Kljub umirjanju rasti povpra\u0161evanja kupcev po izdelkih v spletnih trgovinah, so najvi\u0161ji dvig povpra\u0161evanja potro\u0161nikov opazili pri zimskih, letnih in celoletnih pnevmatikah. &#8220;To je mogo\u010de pripisati tudi nekoliko spremenjenim navadam kupcev, saj si ti \u017eelijo olaj\u0161ati nakup ve\u010djih izdelkov z dostavo na dom. Nakupi pnevmatik so tudi sezonsko pogojeni in spletno nakupovanje v dolo\u010denem obdobju omogo\u010da dober in enostaven pregled med ponudbami trgovcev,&#8221; so pojasnili.<\/p>\n<p>Po besedah Amadeja Gro\u0161lja iz Ceneje.si se glede na leto\u0161nje podatke trg spletne trgovine stabilizira in postaja vedno bolj zrel. &#8220;Glavne prilo\u017enosti za spletne trgovce le\u017eijo v ni\u0161nih kategorijah, ki morda \u0161e ne premorejo pedigreja nakupa preko spleta. Trgovci se bodo morali podati na pot aktivnega udejstvovanja na trgu in tako zagotavljati storitve na visoki ravni, tudi zaradi mo\u010dne konkurence,&#8221; je ocenil.<\/p>\n<p>Gibanje povpra\u0161evanja po izdelkih je nekoliko spremenilo postopno odprtje fizi\u010dnih trgovin, a so spletni kupci letos \u0161e vedno pogosto povpra\u0161evali po elektri\u010dnih skirojih (zabele\u017eili so 15-odstotno rast), robotskih sesalnikih in elektri\u010dnih kolesih (kjer je povpra\u0161evanje posko\u010dilo za kar 95 odstotkov glede na enako obdobje v letu 2020).<\/p>\n<p>Raziskava Shopper&#8217;s Mind 2021, ki jo je Ceneje.si izvedel s partnerjema Valicon in iPROM, je pokazala, da povpre\u010dna vrednost nakupa zna\u0161a skoraj 100 evrov, kupci pa trenutno najraje nakupujejo v blagovnem segmentu elektronike, mode in izdelkov za dom in vrt.<\/p>\n<p>Najve\u010d so ljudje kupovali mobilne telefone. Tej kategoriji sledijo pametne ure in merilci, prenosniki in LCD\/LED televizorji. Med desetimi najbolj priljubljenimi kategorijami izdelkov uporabnikov so se zna\u0161le tudi pnevmatike in izdelki kategorije dom in vrt ter obla\u010dila. Izdelek, po katerem so letos slovenski potro\u0161niki najpogosteje povpra\u0161evali in ga iskali na spletu, pa je Sonyjeva igralna konzola.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zanimanje slovenskih potro\u0161nikov za nakupe preko spleta, ki ga je lani dodatno spodbudila epidemija covida-19, se je letos nekoliko umirilo, a ostalo veliko. V prvih spomladanskih mesecih je po podatkih platforme Ceneje.si celo preseglo lanskega. Povpre\u010dna vrednost nakupa je zna\u0161ala skoraj 100 evrov, najve\u010d pa so kupovali mobilne telefone.<\/p>\n","protected":false},"author":1,"featured_media":464226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1091],"tags":[3927,1595],"source":[1522,1518,1552],"supertag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Raziskava: To so Slovenci letos na spletu najpogosteje kupovali - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/lifestyle\/raziskava-to-so-slovenci-letos-na-spletu-najpogosteje-kupovali\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raziskava: To so Slovenci letos na spletu najpogosteje kupovali - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Zanimanje slovenskih potro\u0161nikov za nakupe preko spleta, ki ga je lani dodatno spodbudila epidemija covida-19, se je letos nekoliko umirilo, a ostalo veliko. V prvih spomladanskih mesecih je po podatkih platforme Ceneje.si celo preseglo lanskega. Povpre\u010dna vrednost nakupa je zna\u0161ala skoraj 100 evrov, najve\u010d pa so kupovali mobilne telefone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/lifestyle\/raziskava-to-so-slovenci-letos-na-spletu-najpogosteje-kupovali\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-31T10:25:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2022\/01\/profimedia-0334252353.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"833\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hudo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hudo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/raziskava-to-so-slovenci-letos-na-spletu-najpogosteje-kupovali\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/raziskava-to-so-slovenci-letos-na-spletu-najpogosteje-kupovali\/\"},\"author\":{\"name\":\"hudo\",\"@id\":\"https:\/\/hudo.com\/si\/#\/schema\/person\/601cf3379633985b20f7e50f2bb47707\"},\"headline\":\"Raziskava: To so Slovenci letos na spletu najpogosteje kupovali\",\"datePublished\":\"2021-12-31T10:25:25+00:00\",\"dateModified\":\"2021-12-31T10:25:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/raziskava-to-so-slovenci-letos-na-spletu-najpogosteje-kupovali\/\"},\"wordCount\":367,\"publisher\":{\"@id\":\"https:\/\/hudo.com\/si\/#organization\"},\"keywords\":[\"Nakupovanje\",\"Slovenija\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hudo.com\/si\/lifestyle\/raziskava-to-so-slovenci-letos-na-spletu-najpogosteje-kupovali\/\",\"url\":\"https:\/\/hudo.com\/si\/lifestyle\/raziskava-to-so-slovenci-letos-na-spletu-najpogosteje-kupovali\/\",\"name\":\"Raziskava: To so Slovenci letos na spletu najpogosteje kupovali - 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