{"id":464259,"date":"2022-01-21T09:56:58","date_gmt":"2022-01-21T08:56:58","guid":{"rendered":"https:\/\/hudo.com\/si\/?p=464259"},"modified":"2022-01-21T09:56:58","modified_gmt":"2022-01-21T08:56:58","slug":"netflix-ni-dosegel-lastnih-ciljev-in-razocaral-vlagatelje","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/vip\/netflix-ni-dosegel-lastnih-ciljev-in-razocaral-vlagatelje\/","title":{"rendered":"Netflix ni dosegel lastnih ciljev in razo\u010daral vlagatelje"},"content":{"rendered":"

\u010ceprav je Netflix v zadnjem \u010dasu ponudil ve\u010d uspe\u0161nic, kot sta Squid Game in Money Heist, se rast \u0161tevila njegovih naro\u010dnikov ohlaja. Ni\u010d bolje ne ka\u017ee za prvo leto\u0161nje \u010detrtletje, ko naj bi pritegnil le okoli 2,5 milijona dodatnih uporabnikov, navaja francoska tiskovna agencija AFP.<\/p>\n

Manj kot 2,5 milijona novih naro\u010dnikov je Netflix nazadnje bele\u017eil leta 2010, ko je imel zgolj 13,9 milijona strank. Vlagatelji so se zato na novico nemudoma odzvali, delnice so potonile za okoli petino.<\/p>\n

V Netflixu so izpostavili zdrave stopnje ohranjanja obstoje\u010dih naro\u010dnikov in ravni uporabe storitve. Medtem pa stopnja pridobivanja novih gledalcev \u0161e ni dosegla predpandemi\u010dnih ravni, so navedli.<\/p>\n

Analitiki razlog za to vidijo zlasti v krepitvi konkurence, ki jo predstavljajo denimo Apple TV+, Disney+ in HBO Max. \u010ceprav Netflix ostaja vodilni ponudnik preto\u010dnih vsebin, je konkurenca ob vstopu v leto 2022 mo\u010dnej\u0161a kot kadar koli doslej, navaja AFP.<\/p>\n

Med ve\u010djimi Netflixovimi uspe\u0161nicami je bila lani ju\u017enokorejska serija Squid Game, ki si jo je do sredine oktobra ogledalo ve\u010d kot 142 milijonov naro\u010dnikov. Netflix je napovedal drugo sezono, a \u010dasovnice \u0161e ni razkril. Do marca bodo morali navdu\u0161enci \u010dakati tudi na druge velike povratke, denimo na novo sezono priljubljene serije Bridgerton.<\/p>\n

Netflix je v \u010detrtek razkril tudi poslovne rezultate zadnjega lanskega \u010detrtletja, ki so bili bolj\u0161i od pri\u010dakovanj. Dobi\u010dka je bilo za 607 milijonov dolarjev, kar je ve\u010d kot 542 milijona dolarjev v enakem obdobju predlani, povzema nem\u0161ka tiskovna agencija dpa. Prihodki so se pove\u010dali za 16,1 odstotka na 7,71 milijarde dolarjev, k \u010demur sta pripomogla tako ve\u010dje \u0161tevilo naro\u010dnikov kot vi\u0161ja povpre\u010dna naro\u010dnina.<\/p>\n

V prvem leto\u0161njem trimese\u010dju Netflix pri\u010dakuje 7,9 milijarde dolarjev prihodkov.<\/p>\n

V \u010detrtek so Netflixove delnice v borznem trgovanju kon\u010dale 1,5 odstotka pod gladino. \u0160e dodatnih 18 odstotkov pa so izgubile v trgovanju po zaprtju borznega parketa, \u0161e navaja dpa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ameri\u0161ki ponudnik preto\u010dnih vsebin Netflix je lansko leto kon\u010dal z 221,8 milijona naro\u010dnikov. V zadnjem \u010detrtletju lani je \u0161tevilo naro\u010dnikov pove\u010dal za 8,28 milijona, s \u010dimer ni dosegel lastnega cilja 8,5 milijona. Vlagatelji so razo\u010darani, delnice Netflixa so mo\u010dno potonile, poro\u010dajo tuje tiskovne agencije.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1093],"tags":[9097],"source":[4511],"supertag":[],"acf":[],"yoast_head":"\nNetflix ni dosegel lastnih ciljev in razo\u010daral vlagatelje - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/vip\/netflix-ni-dosegel-lastnih-ciljev-in-razocaral-vlagatelje\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix ni dosegel lastnih ciljev in razo\u010daral vlagatelje - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Ameri\u0161ki ponudnik preto\u010dnih vsebin Netflix je lansko leto kon\u010dal z 221,8 milijona naro\u010dnikov. V zadnjem \u010detrtletju lani je \u0161tevilo naro\u010dnikov pove\u010dal za 8,28 milijona, s \u010dimer ni dosegel lastnega cilja 8,5 milijona. Vlagatelji so razo\u010darani, delnice Netflixa so mo\u010dno potonile, poro\u010dajo tuje tiskovne agencije.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/vip\/netflix-ni-dosegel-lastnih-ciljev-in-razocaral-vlagatelje\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-21T08:56:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2017\/10\/Netflix_Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1417\" \/>\n\t<meta property=\"og:image:height\" content=\"661\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"A. P., STA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"A. P., STA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/vip\/netflix-ni-dosegel-lastnih-ciljev-in-razocaral-vlagatelje\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/vip\/netflix-ni-dosegel-lastnih-ciljev-in-razocaral-vlagatelje\/\"},\"author\":{\"name\":\"A. 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