{"id":469419,"date":"2022-06-09T20:15:40","date_gmt":"2022-06-09T18:15:40","guid":{"rendered":"https:\/\/hudo.com\/si\/?p=469419"},"modified":"2022-06-09T20:15:40","modified_gmt":"2022-06-09T18:15:40","slug":"leta-2021-najbolj-prepoznavni-slovenski-sportniki-nogometasi-iz-maribora-kosarkar-luka-doncic-in-plezalka-janja-garnbret","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/slovenija\/leta-2021-najbolj-prepoznavni-slovenski-sportniki-nogometasi-iz-maribora-kosarkar-luka-doncic-in-plezalka-janja-garnbret\/","title":{"rendered":"Leta 2021 najbolj prepoznavni slovenski \u0161portniki nogometa\u0161i iz Maribora, ko\u0161arkar Luka Don\u010di\u0107 in plezalka Janja Garnbret"},"content":{"rendered":"

Konferenca Sporto velja za vodilni \u0161portno-marketin\u0161ki dogodek na \u0161ir\u0161em obmo\u010dju, letos pa se je vrnila v prestolnico po 18 letih, po drugi strani pa so se po 30 mesecih prisilnega koronskega premora vrnili tudi v tradicionalni obliki s pogovori v \u017eivo. Za novost so prireditelji poskrbeli \u0161e s prizori\u0161\u010dem, saj so dogajanje umestili na stadion Sto\u017eice in vse skupaj poimenovali stadionska izku\u0161nja.<\/p>\n

Kot so pojasnili prireditelji, ta konferenca na enem mestu zdru\u017euje podjetja, pokrovitelje, lastnike pravic (klube, zveze, organizatorje dogodkov), agencije, medije ter vrhunske \u0161portnike. Teme pa so grajenje in tr\u017eenje znamk v \u0161portu, sponzorske strategije, digitalno komuniciranje in vklju\u010devanje navija\u010dev, olimpijski marketing ter ostala podro\u010dja \u0161portnega posla.<\/p>\n

Poleg osrednjega dogodka, pogovora predsednika krovne nogometne zveze Uefe Aleksandra \u010ceferina in predsednika zdru\u017eenja klubov ECA Naserja Al Helaifija so na kongresu, ki je potekal ves dan, sodelovali \u0161e drugi gostje s podro\u010dja marketinga in sponzorstva v \u0161portu. Tema leto\u0161nje konference Sporto je bila namre\u010d predvsem prepletanje fizi\u010dnega in virtualnega, ustvarjanja in posredovanja vsebin ter izzivov na podro\u010dju pokroviteljev.<\/p>\n

Ob koncu konference so podelili tudi nagrade Sporto Brands za najbolj priljubljene, prepoznavne in marketin\u0161ko zanimive \u0161portnike in klube, ki jih prireditelj dogodka razglasi v sodelovanju z agencijo Mediana. Za leto 2021 so jih dobili nogometni klub Maribor, ki je pri prepoznavnosti znamke dobil 99 to\u010dk, ter RK Celje Pivovarna La\u0161ko (prepoznavnost 87).<\/p>\n

Pri posameznikih sta na prvih mestih ko\u0161arkar Luka Don\u010di\u0107 (100) in plezalka Janja Garnbret (97). Nagrade so dobili \u0161e kolesarja Primo\u017e Rogli\u010d (92) in Tadej Poga\u010dar (88) oziroma smu\u010darski skakalki Nika Kri\u017enar (92) in Ur\u0161a Bogataj (87).<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160portno-marketin\u0161ka konferenca Sporto, ki se je vrnila v staro predkoronsko izvedbo, je danes v Ljubljani ob koncu postregla \u0161e s priznanji za najbolj prepoznavne slovenske \u0161portnike in klube. To so za leto 2021 nogometa\u0161i iz Maribora, ko\u0161arkar Luka Don\u010di\u0107 in plezalka Janja Garnbret.<\/p>\n","protected":false},"author":8,"featured_media":455946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18201],"tags":[6792,9462,9314,1595],"source":[4511],"supertag":[5675],"acf":[],"yoast_head":"\nLeta 2021 najbolj prepoznavni slovenski \u0161portniki nogometa\u0161i iz Maribora, ko\u0161arkar Luka Don\u010di\u0107 in plezalka Janja Garnbret - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/slovenija\/leta-2021-najbolj-prepoznavni-slovenski-sportniki-nogometasi-iz-maribora-kosarkar-luka-doncic-in-plezalka-janja-garnbret\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leta 2021 najbolj prepoznavni slovenski \u0161portniki nogometa\u0161i iz Maribora, ko\u0161arkar Luka Don\u010di\u0107 in plezalka Janja Garnbret - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"\u0160portno-marketin\u0161ka konferenca Sporto, ki se je vrnila v staro predkoronsko izvedbo, je danes v Ljubljani ob koncu postregla \u0161e s priznanji za najbolj prepoznavne slovenske \u0161portnike in klube. 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