{"id":477770,"date":"2023-03-02T14:57:52","date_gmt":"2023-03-02T13:57:52","guid":{"rendered":"https:\/\/hudo.com\/si\/?p=477770"},"modified":"2023-03-02T14:57:52","modified_gmt":"2023-03-02T13:57:52","slug":"skoraj-tretjina-prebivalcev-slovenije-redno-spremlja-podkaste","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/znanost-tehnika\/skoraj-tretjina-prebivalcev-slovenije-redno-spremlja-podkaste\/","title":{"rendered":"Skoraj tretjina prebivalcev Slovenije redno spremlja podkaste"},"content":{"rendered":"

V letu 2022 je med prebivalci Slovenije podkaste spremljalo pribli\u017eno 480.000 oseb, kar predstavlja 30 odstotkov populacije, stare od 15 do 75 let. Desetina poslu\u0161alcev\/gledalcev jih spremlja ve\u010d kot tri ure tedensko, 15 odstotkov od ene do tri ure, 75 odstotkov pa jim posveti manj \u010dasa, so sporo\u010dili iz Mediane.<\/p>\n

Podkaste v povpre\u010dju spremljajo osem minut dnevno, vsak dvanajsti poslu\u0161alec jih poslu\u0161a enkrat ali ve\u010dkrat dnevno, vsak tretji pa tedensko.<\/p>\n

Podkaste sicer spremljata oba spola, za malenkost bolj mo\u0161ki (53 odstotkov). Glede na starostno strukturo prebivalcev jih na splo\u0161no poslu\u0161ajo ali gledajo nadpovpre\u010dno mlaj\u0161e ciljne skupine (15-24, tudi do 44 let), ostale pa podpovpre\u010dno. Najmanj jih spremljajo stari med 65 in 75 let (devet odstotkov).<\/p>\n

Za ljubitelje podkastov je zna\u010dilna vi\u0161ja izobrazba (58 odstotkov ima dokon\u010dano \u0161olo ali ve\u010d). Poleg tega izstopajo po tem, da so glede na zakonski stan samski in imajo vi\u0161je dohodke, ka\u017eejo podatki.<\/p>\n

Med poslu\u0161alci so najbolj priljubljene teme o izobra\u017eevanju (11,8 odstotka), \u017eivljenjskem slogu (8,4 odstotka), dru\u017ebi in kulturi (7,7 odstotka), tehnologiji (7,5 odstotka), politiki (7,7 odstotka), \u0161portu (6,3 odstotka), pa tudi humoristi\u010dne vsebine (6,2 odstotka).<\/p>\n

In\u0161titut za raziskovanje trga in medijev Mediana je raziskavo Mediana TGI opravil lani, v njej pa je sodelovalo 3943 anketirancev.<\/p>\n","protected":false},"excerpt":{"rendered":"

V Sloveniji podkaste spremlja skoraj tretjina populacije. Med poslu\u0161alci prednja\u010dijo mlaj\u0161i, bolj izobra\u017eeni in premo\u017eni, nekaterim temam pa radi prisluhnejo tudi drugi poslu\u0161alci, ka\u017ee raziskava, ki jo je Mediana izvedla lani.<\/p>\n","protected":false},"author":7,"featured_media":477771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18201,18174],"tags":[16120,16167,20208],"source":[4511],"supertag":[],"acf":[],"yoast_head":"\nSkoraj tretjina prebivalcev Slovenije redno spremlja podkaste - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/znanost-tehnika\/skoraj-tretjina-prebivalcev-slovenije-redno-spremlja-podkaste\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skoraj tretjina prebivalcev Slovenije redno spremlja podkaste - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"V Sloveniji podkaste spremlja skoraj tretjina populacije. Med poslu\u0161alci prednja\u010dijo mlaj\u0161i, bolj izobra\u017eeni in premo\u017eni, nekaterim temam pa radi prisluhnejo tudi drugi poslu\u0161alci, ka\u017ee raziskava, ki jo je Mediana izvedla lani.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hudo.com\/si\/znanost-tehnika\/skoraj-tretjina-prebivalcev-slovenije-redno-spremlja-podkaste\/\" \/>\n<meta property=\"og:site_name\" content=\"Hudo Slovenija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hudo.si\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-02T13:57:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hudo.com\/si\/wp-content\/uploads\/sites\/2\/2023\/03\/maxresdefault-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"A. P., STA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:site\" content=\"@hudo_si\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"A. P., STA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hudo.com\/si\/znanost-tehnika\/skoraj-tretjina-prebivalcev-slovenije-redno-spremlja-podkaste\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hudo.com\/si\/znanost-tehnika\/skoraj-tretjina-prebivalcev-slovenije-redno-spremlja-podkaste\/\"},\"author\":{\"name\":\"A. 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