{"id":90165,"date":"2016-07-07T12:00:00","date_gmt":"2016-07-07T10:00:00","guid":{"rendered":"http:\/\/hudo.com\/si\/2016\/07\/07\/banka-hypo-je-sedaj-addiko-bank\/"},"modified":"2016-07-07T12:00:00","modified_gmt":"2016-07-07T10:00:00","slug":"banka-hypo-je-sedaj-addiko-bank","status":"publish","type":"post","link":"https:\/\/hudo.com\/si\/aktualno\/banka-hypo-je-sedaj-addiko-bank\/","title":{"rendered":"Banka Hypo je sedaj Addiko Bank"},"content":{"rendered":"

Kategorija: Finance Thu, 07 Jul 2016 14:00:00 +0200 Ljubljana \u2013 Ban\u010dna poezija v oglasnih sporo\u010dilih je razkrila naro\u010dnika: gre za novo ime in podobo banke Hypo Alpe Adria, ki odslej sli\u0161i na ime Addiko Bank. V banki so spremenili tudi osnovno filozofijo, je ob predstavitvi nove blagovne znamke dejal predsednik ban\u010dne uprave Matej Falatov. Tri glavna na\u010dela prenovljene banke so pomembnost, u\u010dinkovitost in preprostost, kar najbolj izra\u017ea izraz \u00bbstraightforward\u00ab ban\u010dni\u0161tvo, kar bi prevedeno v jugoslovan\u0161\u010dino pomenilo enostavno, v sloven\u0161\u010dini pa seveda preprosto: \u00bbpreprosto ban\u010dni\u0161tvo\u00ab. Preprostost v ban\u010dni\u0161tvu, kjer je pogosto marsikaj namensko zapleteno. Zadnja leta za banko niso bila preprosta, je ob predstavitvi blagovne znamke dejal prvi nadzornik Johannes Proksch. Sedaj so ravno prav veliki, da lahko hitro spreminjajo smer. Slovenski trg je v regiji (\u0161e hrva\u0161ki, ves bosensko-hercegovski in srbski trg) pomemben, \u0161iriti pa se \u017eeli banka po Prokschevih\u00a0…<\/p>\n","protected":false},"excerpt":{"rendered":"

Kategorija: Finance Thu, 07 Jul 2016 14:00:00 +0200 Ljubljana \u2013 Ban\u010dna poezija v oglasnih sporo\u010dilih je razkrila naro\u010dnika: gre za novo ime in podobo banke Hypo Alpe Adria, ki odslej sli\u0161i na ime Addiko Bank. V banki so spremenili tudi osnovno filozofijo, je ob predstavitvi nove blagovne znamke dejal predsednik ban\u010dne uprave Matej Falatov. Tri glavna na\u010dela prenovljene banke so pomembnost, u\u010dinkovitost in preprostost, kar najbolj izra\u017ea izraz \u00bbstraightforward\u00ab ban\u010dni\u0161tvo, kar bi prevedeno v jugoslovan\u0161\u010dino pomenilo enostavno, v sloven\u0161\u010dini pa seveda preprosto: \u00bbpreprosto ban\u010dni\u0161tvo\u00ab. Preprostost v ban\u010dni\u0161tvu, kjer je pogosto marsikaj namensko zapleteno. Zadnja leta za banko niso bila preprosta, je ob predstavitvi blagovne znamke dejal prvi nadzornik Johannes Proksch. Sedaj so ravno prav veliki, da lahko hitro spreminjajo smer. Slovenski trg je v regiji (\u0161e hrva\u0161ki, ves bosensko-hercegovski in srbski trg) pomemben, \u0161iriti pa se \u017eeli banka po Prokschevih\u00a0…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[],"source":[4511],"supertag":[],"acf":[],"yoast_head":"\nBanka Hypo je sedaj Addiko Bank - Hudo Slovenija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hudo.com\/si\/aktualno\/banka-hypo-je-sedaj-addiko-bank\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banka Hypo je sedaj Addiko Bank - Hudo Slovenija\" \/>\n<meta property=\"og:description\" content=\"Kategorija: Finance Thu, 07 Jul 2016 14:00:00 +0200 Ljubljana \u2013 Ban\u010dna poezija v oglasnih sporo\u010dilih je razkrila naro\u010dnika: gre za novo ime in podobo banke Hypo Alpe Adria, ki odslej sli\u0161i na ime Addiko Bank. V banki so spremenili tudi osnovno filozofijo, je ob predstavitvi nove blagovne znamke dejal predsednik ban\u010dne uprave Matej Falatov. Tri glavna na\u010dela prenovljene banke so pomembnost, u\u010dinkovitost in preprostost, kar najbolj izra\u017ea izraz \u00bbstraightforward\u00ab ban\u010dni\u0161tvo, kar bi prevedeno v jugoslovan\u0161\u010dino pomenilo enostavno, v sloven\u0161\u010dini pa seveda preprosto: \u00bbpreprosto ban\u010dni\u0161tvo\u00ab. Preprostost v ban\u010dni\u0161tvu, kjer je pogosto marsikaj namensko zapleteno. Zadnja leta za banko niso bila preprosta, je ob predstavitvi blagovne znamke dejal prvi nadzornik Johannes Proksch. Sedaj so ravno prav veliki, da lahko hitro spreminjajo smer. 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