The web is constantly evolving, and audiences are evolving right along with it. That is why, businesses and CMOs need to evolve, too if they hope to stay ahead of the game.
An emerging trend has entered the ecommerce marketing arena. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained even more value for marketers.
Marketing has never been as confusing as it is today. Experts operate with terms such as inbound marketing, content marketing, account-based marketing, outcome marketing, agile marketing, influencer marketing, email marketing, event marketing, experiential marketing and so on.