All posts in technology

Data Driven-Marketing: How Data Can Improve Advertising
technology

Data Driven-Marketing: How Data Can Improve Advertising

The word Big Data has been on everyone’s lips for some time now. The generation and collection of data is,

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Two good reasons why your business should give AI a chance
technology

Two good reasons why your business should give AI a chance

When you’re already fully occupied by daily business, the thought of integrating artificial intelligence (AI) into your customer service and

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We’re slowly turning into CENTAURS because of Artificial Intelligence – and it’s a good thing
technology

We’re slowly turning into CENTAURS because of Artificial Intelligence – and it’s a good thing

If a person works with an artificial intelligence (AI) system, they are called a centaur. We’ll see more of those

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What is the difference between inbound marketing and content marketing?
technology

What is the difference between inbound marketing and content marketing?

Marketing has never been as confusing as it is today. Experts operate with terms such as inbound marketing, content marketing,

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How to set up your social media presence from scratch
technology

How to set up your social media presence from scratch

Anyone who sets up a so-called »Digital Marketing Strategy« today can not avoid social media. Social media can be a

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Color trends in web design – which colors work best for your website in 2019?
technology

Color trends in web design – which colors work best for your website in 2019?

Does the color choice of a website play a role in keeping users on a site for longer and convincing

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How to create customer profiles for a personalized content marketing strategy
technology

How to create customer profiles for a personalized content marketing strategy

Find out how to make the best of all the customer data you've amassed over the years

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3 major shifts marketers should get ready for in 2019, according to Google
technology

3 major shifts marketers should get ready for in 2019, according to Google

For marketers, every year brings new challenges and insights. And it’s never been more important to stay ahead of the

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5 ways small B2B companies can use content marketing to boost lead generation
technology

5 ways small B2B companies can use content marketing to boost lead generation

B2B content marketing is a big challenge for many small businesses with small marketing departments. However, the content marketing trends

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These are the main Google Ads trends for 2019
technology

These are the main Google Ads trends for 2019

The marketing experts at BehaviourExchange looked at the renewed Google Ads and identified the major online advertising trends for this

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