Marketing has never been as confusing as it is today. Experts operate with terms such as inbound marketing, content marketing, account-based marketing, outcome marketing, agile marketing, influencer marketing, email marketing, event marketing, experiential marketing and so on.
Anyone who sets up a so-called »Digital Marketing Strategy« today can not avoid social media. Social media can be a cost-effective way for brands and companies to connect with millions of potential customers worldwide, directly and without major hurdles, virtually in real time.
Autumn is a good time for many companies to take stock, review the current year and prepare for 2019. A close look at current and upcoming trends and a consideration of what your company should do “differently” is essential.