One of the biggest business challenges in the 21st century is to fully live up to the promise of data-driven decision making. Companies invested a lot of money and resources in building data warehouses, customer data platforms, and data tracking strategies over the past years. But more often than not, this data is not used to its full extent. It is one thing to gather the data – and completely another thing to actually utilize it. Here are some major benefits of using customer intelligence (CI).
Anyone who sets up a so-called »Digital Marketing Strategy« today can not avoid social media. Social media can be a cost-effective way for brands and companies to connect with millions of potential customers worldwide, directly and without major hurdles, virtually in real time.
When you’re already fully occupied by daily business, the thought of integrating artificial intelligence (AI) into your customer service and customer experience strategy can seem too daunting to consider.
The web is constantly evolving, and audiences are evolving right along with it. That is why, businesses and CMOs need to evolve, too if they hope to stay ahead of the game.
If a person works with an artificial intelligence (AI) system, they are called a centaur. We’ll see more of those hybrids in the year to come, analysts claim.
An emerging trend has entered the ecommerce marketing arena. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained even more value for marketers.
Marketing has never been as confusing as it is today. Experts operate with terms such as inbound marketing, content marketing, account-based marketing, outcome marketing, agile marketing, influencer marketing, email marketing, event marketing, experiential marketing and so on.
Autumn is a good time for many companies to take stock, review the current year and prepare for 2019. A close look at current and upcoming trends and a consideration of what your company should do “differently” is essential.