The word Big Data has been on everyone’s lips for some time now. The generation and collection of data is, after all, nothing new. The meaningful use of this data, however, is a fairly fresh challenge and opportunity.
At a time when so many political issues are prevalent and polarizing, it is not surprising that brands also reflect and communicate the surrounding issues in their promotions and marketing.
The marketing experts at BehaviourExchange looked at the renewed Google Ads and identified the major online advertising trends for this tool in 2019. Smart features cause complications and offer benefits The revamped of Google AdWords as Google Ads has brought many changes like more automation and smart features, such as the Smart Campaigns or the new […]