There is no better way to gain a detailed as well as holistic view of your customers. With the help of customer intelligence (CI), you can change all of your customer interactions to be data-driven and highly personalized. This, in turn, will generate increased customer satisfaction, loyalty, and retention, leading to increases in your most important customer KPIs.
New research shows that adopting AI is becoming a necessity for European companies
The word Big Data has been on everyone’s lips for some time now. The generation and collection of data is, after all, nothing new. The meaningful use of this data, however, is a fairly fresh challenge and opportunity.
Does the color choice of a website play a role in keeping users on a site for longer and convincing them of the achievements of a company? The answer to that is as brief as it is astounding – it is yes.
At a time when so many political issues are prevalent and polarizing, it is not surprising that brands also reflect and communicate the surrounding issues in their promotions and marketing.
How consumers expectations towards marketing have changed over the last few years
Find out how to make the best of all the customer data you’ve amassed over the years
For marketers, every year brings new challenges and insights. And it’s never been more important to stay ahead of the curve.
B2B content marketing is a big challenge for many small businesses with small marketing departments. However, the content marketing trends for 2019 show that even B2B companies need to address this issue.
The marketing experts at BehaviourExchange looked at the renewed Google Ads and identified the major online advertising trends for this tool in 2019. Smart features cause complications and offer benefits The revamped of Google AdWords as Google Ads has brought many changes like more automation and smart features, such as the Smart Campaigns or the new […]