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For his head-spinning AW20 @Gucci show, #AlessandroMichele took his audience behind the curtain with a spectacle, entitled #GucciTheRitual, that started the moment guests entered the venue. Showgoers walked past models having the final touches put to their hair and make-up backstage in order to reach their seats. The show opened with a rotating carousel on which the models were still being dressed, until each one stepped onto a circular platform to reveal their look. Click the link in bio to see every look from the #MFW show.

A post shared by British Vogue (@britishvogue) on Feb 19, 2020 at 9:34am PST

Kreativni vodja Alessandro Michele je šov poimenoval GucciTheRitual, vse skupaj pa se je začelo odvijati vse od trenutka, ko so gostje vstopili v dvorano. Obiskovalci so se tako do svojih sedežev sprehodili mimo modelov, ki so bili deležni še zadnjih popravkov pri makeupu in frizurah. Modna revija se je potem začela z vrtečim vrtiljakom, na katerem so modele tudi v živo oblačili, ko pa so bili končno urejeni so eden za drugim stopali na okroglo platformo, kjer so predstavili svoj stajling. Kolekcija je, kot smo pri Gucciju vajeni, pisana, drzna, žamet, karo, perje, vezenine in bleščice. Kosi umetelni, dramatični in nekoliko kontroverzni. Kolekcijo si poglejte na fotografijah spodaj: