The word Big Data has been on everyone’s lips for some time now. The generation and collection of data is, after all, nothing new. The meaningful use of this data, however, is a fairly fresh challenge and opportunity.
When you’re already fully occupied by daily business, the thought of integrating artificial intelligence (AI) into your customer service and customer experience strategy can seem too daunting to consider.
An emerging trend has entered the ecommerce marketing arena. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained even more value for marketers.
Does the color choice of a website play a role in keeping users on a site for longer and convincing them of the achievements of a company? The answer to that is as brief as it is astounding – it is yes.
At a time when so many political issues are prevalent and polarizing, it is not surprising that brands also reflect and communicate the surrounding issues in their promotions and marketing.
How consumers expectations towards marketing have changed over the last few years
Find out how to make the best of all the customer data you’ve amassed over the years
B2B content marketing is a big challenge for many small businesses with small marketing departments. However, the content marketing trends for 2019 show that even B2B companies need to address this issue.
Autumn is a good time for many companies to take stock, review the current year and prepare for 2019. A close look at current and upcoming trends and a consideration of what your company should do “differently” is essential.