New research shows that adopting AI is becoming a necessity for European companies
The word Big Data has been on everyone’s lips for some time now. The generation and collection of data is, after all, nothing new. The meaningful use of this data, however, is a fairly fresh challenge and opportunity.
When you’re already fully occupied by daily business, the thought of integrating artificial intelligence (AI) into your customer service and customer experience strategy can seem too daunting to consider.
The web is constantly evolving, and audiences are evolving right along with it. That is why, businesses and CMOs need to evolve, too if they hope to stay ahead of the game.
If a person works with an artificial intelligence (AI) system, they are called a centaur. We’ll see more of those hybrids in the year to come, analysts claim.
An emerging trend has entered the ecommerce marketing arena. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained even more value for marketers.
Marketing has never been as confusing as it is today. Experts operate with terms such as inbound marketing, content marketing, account-based marketing, outcome marketing, agile marketing, influencer marketing, email marketing, event marketing, experiential marketing and so on.
Anyone who sets up a so-called »Digital Marketing Strategy« today can not avoid social media. Social media can be a cost-effective way for brands and companies to connect with millions of potential customers worldwide, directly and without major hurdles, virtually in real time.
Does the color choice of a website play a role in keeping users on a site for longer and convincing them of the achievements of a company? The answer to that is as brief as it is astounding – it is yes.
At a time when so many political issues are prevalent and polarizing, it is not surprising that brands also reflect and communicate the surrounding issues in their promotions and marketing.