One of the biggest business challenges in the 21st century is to fully live up to the promise of data-driven decision making. Companies invested a lot of money and resources in building data warehouses, customer data platforms, and data tracking strategies over the past years. But more often than not, this data is not used to its full extent. It is one thing to gather the data – and completely another thing to actually utilize it. Here are some major benefits of using customer intelligence (CI).
There is no better way to gain a detailed as well as holistic view of your customers. With the help of customer intelligence (CI), you can change all of your customer interactions to be data-driven and highly personalized. This, in turn, will generate increased customer satisfaction, loyalty, and retention, leading to increases in your most important customer KPIs.
See this bunch of adorable baby piglets who are just too sleepy to lift their heads react to sounds
Anyone who sets up a so-called »Digital Marketing Strategy« today can not avoid social media. Social media can be a cost-effective way for brands and companies to connect with millions of potential customers worldwide, directly and without major hurdles, virtually in real time.
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When you’re already fully occupied by daily business, the thought of integrating artificial intelligence (AI) into your customer service and customer experience strategy can seem too daunting to consider.
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