technology

Personalization and Other Benefits of Customer Intelligence

There is no better way to gain a detailed as well as holistic view of your customers. With the help of customer intelligence (CI), you can change all of your customer interactions to be data-driven and highly personalized. This, in turn, will generate increased customer satisfaction, loyalty, and retention, leading to increases in your most important customer KPIs.

technology

These are the main Google Ads trends for 2019

The marketing experts at BehaviourExchange looked at the renewed Google Ads and identified the major online advertising trends for this tool in 2019. Smart features cause complications and offer benefits The revamped of Google AdWords as Google Ads has brought many changes like more automation and smart features, such as the Smart Campaigns or the new […]