Archive

Research: ”Businesses who adopt AI could increase their value by 120 percent”
News

Research: ”Businesses who adopt AI could increase their value by 120 percent”

New research shows that adopting AI is becoming a necessity for European companies

Read More »
Data Driven-Marketing: How Data Can Improve Advertising
technology

Data Driven-Marketing: How Data Can Improve Advertising

The word Big Data has been on everyone’s lips for some time now. The generation and collection of data is,

Read More »
Color trends in web design – which colors work best for your website in 2019?
technology

Color trends in web design – which colors work best for your website in 2019?

Does the color choice of a website play a role in keeping users on a site for longer and convincing

Read More »
Why more and more brands today are taking a political stand
Entertainment

Why more and more brands today are taking a political stand

At a time when so many political issues are prevalent and polarizing, it is not surprising that brands also reflect

Read More »
2019 MARKETING ESSENTIALS: Social segmentation and personalization
Lifestyle

2019 MARKETING ESSENTIALS: Social segmentation and personalization

How consumers expectations towards marketing have changed over the last few years

Read More »
How to create customer profiles for a personalized content marketing strategy
technology

How to create customer profiles for a personalized content marketing strategy

Find out how to make the best of all the customer data you've amassed over the years

Read More »
3 major shifts marketers should get ready for in 2019, according to Google
technology

3 major shifts marketers should get ready for in 2019, according to Google

For marketers, every year brings new challenges and insights. And it’s never been more important to stay ahead of the

Read More »
5 ways small B2B companies can use content marketing to boost lead generation
technology

5 ways small B2B companies can use content marketing to boost lead generation

B2B content marketing is a big challenge for many small businesses with small marketing departments. However, the content marketing trends

Read More »
These are the main Google Ads trends for 2019
technology

These are the main Google Ads trends for 2019

The marketing experts at BehaviourExchange looked at the renewed Google Ads and identified the major online advertising trends for this

Read More »
Here’s how online stores can offer the right Black Friday bargains to the right visitors
technology

Here’s how online stores can offer the right Black Friday bargains to the right visitors

How web shops and other B2C businesses that offer their products or services online can use the BehaviourExchange platform to

Read More »