One of the biggest business challenges in the 21st century is to fully live up to the promise of data-driven decision making. Companies invested a lot of money and resources in building data warehouses, customer data platforms, and data tracking strategies over the past years. But more often than not, this data is not used to its full extent. It is one thing to gather the data – and completely another thing to actually utilize it. Here are some major benefits of using customer intelligence (CI).
Anyone who sets up a so-called »Digital Marketing Strategy« today can not avoid social media. Social media can be a cost-effective way for brands and companies to connect with millions of potential customers worldwide, directly and without major hurdles, virtually in real time.
The word Big Data has been on everyone’s lips for some time now. The generation and collection of data is, after all, nothing new. The meaningful use of this data, however, is a fairly fresh challenge and opportunity.
When you’re already fully occupied by daily business, the thought of integrating artificial intelligence (AI) into your customer service and customer experience strategy can seem too daunting to consider.
At a time when so many political issues are prevalent and polarizing, it is not surprising that brands also reflect and communicate the surrounding issues in their promotions and marketing.
Find out how to make the best of all the customer data you’ve amassed over the years
For marketers, every year brings new challenges and insights. And it’s never been more important to stay ahead of the curve.